{"id":126593,"date":"2025-08-29T13:34:32","date_gmt":"2025-08-29T11:34:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126593"},"modified":"2025-08-29T13:34:34","modified_gmt":"2025-08-29T11:34:34","slug":"waitrose-equipe-ses-caddies-avec-des-outils-ia","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/waitrose-equipe-ses-caddies-avec-des-outils-ia\/","title":{"rendered":"Waitrose \u00e9quipe ses caddies avec des outils IA"},"content":{"rendered":"\n

Waitrose <\/strong>teste des caddies intelligents qui reconnaissent les produits d\u00e8s que les clients les mettent dans leur chariot. L’objectif : faire des courses plus rapidement avec affichage des prix en temps r\u00e9el, sans abolir compl\u00e8tement les caisses classiques.<\/p>\n\n\n\n

Appareil sur le chariot<\/h2>\n\n\n\n

Waitrose d\u00e9bute avec un essai \u00e0 petite \u00e9chelle, qui se d\u00e9roule dans le magasin de la ville britannique de Bracknell : la solution consiste en un appareil avec \u00e9cran que les clients cliquent sur un caddie Waitrose standard. Les clients scannent ensuite le code-barres de leurs produits et les placent dans le chariot, o\u00f9 des cam\u00e9ras v\u00e9rifient le choix.<\/p>\n\n\n\n

L’\u00e9cran additionne imm\u00e9diatement les produits et les prix, permettant aux acheteurs de suivre directement leurs d\u00e9penses. De plus, les \u00e9crans peuvent afficher des offres et des publicit\u00e9s contextuelles, servant ainsi de canal de m\u00e9dias retail. Les fruits et l\u00e9gumes en vrac doivent encore \u00eatre pes\u00e9s par les clients, alors qu’ils doivent indiquer eux-m\u00eames les articles de boulangerie sur l’\u00e9cran.<\/p>\n\n\n\n

Waitrose dit qu’elle cherche \u00e0 proposer \u201cplus d’options de paiement sans friction pour les clients\u00a0\u00bb, tout en conservant les caisses traditionnelles pour ceux qui appr\u00e9cient l’interaction. Le d\u00e9taillant positionne donc l’essai comme un service suppl\u00e9mentaire, et non comme un remplacement des caisses avec personnel. Amazon<\/strong> a d\u00e9j\u00e0 d\u00e9velopp\u00e9 des caddies intelligents similaires, comme alternative moins co\u00fbteuse aux magasins sans caisse remplis de cam\u00e9ras, et Colruyt teste \u00e9galement sa propre variante<\/a>. \u00c0 terme, Colruyt Group<\/strong> esp\u00e8re qu’environ un cinqui\u00e8me des clients choisira les chariots intelligents et ainsi \u00e9vitera la file d’attente aux caisses.<\/p>\n","protected":false},"excerpt":{"rendered":"

Waitrose teste un chariot de courses intelligent pilot\u00e9 par l’IA qui reconna\u00eet les produits d\u00e8s que les clients les mettent dans leur chariot. L’objectif : faire des courses plus rapidement avec une visibilit\u00e9 des prix en temps r\u00e9el, sans abolir compl\u00e8tement les caisses classiques.<\/p>\n","protected":false},"author":5,"featured_media":126594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1531],"people":[],"extra":[43],"company":[1792],"topic":[462],"region":[381],"class_list":{"0":"post-126593","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-intelligence-artificielle","10":"extra-plus","11":"company-waitrose","12":"topic-innovation","13":"region-royaume-uni"},"acf":[],"yoast_head":"\nWaitrose \u00e9quipe ses caddies avec des outils IA - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Waitrose teste des 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