{"id":126605,"date":"2025-08-29T14:05:11","date_gmt":"2025-08-29T12:05:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126605"},"modified":"2025-08-29T14:05:56","modified_gmt":"2025-08-29T12:05:56","slug":"la-chaine-de-traiteurs-prego-en-route-vers-la-france-et-le-luxembourg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-chaine-de-traiteurs-prego-en-route-vers-la-france-et-le-luxembourg\/","title":{"rendered":"La cha\u00eene de traiteurs Prego! en route vers la France et le Luxembourg"},"content":{"rendered":"\n<p>Une \u00e9tape importante pour <strong>Prego!<\/strong>, la cha\u00eene de traiteurs italiens : mercredi, le dixi\u00e8me magasin belge ouvrira ses portes dans le centre commercial Wijnegem Shopping Center. Quatre autres ouvertures sont pr\u00e9vues cet automne, puis l&rsquo;\u00e9tranger sera \u00e0 l&rsquo;honneur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concept hybride<\/h2>\n\n\n\n<p>Le 27 ao\u00fbt, Prego! a ouvert un nouveau magasin \u00e0 Waterloo, qui sera suivi le 3 septembre par le dixi\u00e8me dans le centre commercial le plus fr\u00e9quent\u00e9 de Belgique, un emplacement de choix. La cha\u00eene \u00e9tait d\u00e9j\u00e0 pr\u00e9sente \u00e0 Bruxelles (Stockel, Flagey), Louvain-la-Neuve, Li\u00e8ge, Bierges, Charleroi et Saint-Nicolas. En octobre, de nouveaux magasins ouvriront dans les centres commerciaux de Nivelles et de Tournai, ainsi que deux corners chez <strong>Carrefour<\/strong>.<\/p>\n\n\n\n<p>En 2026, la cha\u00eene pr\u00e9voit jusqu&rsquo;\u00e0 dix-huit ouvertures suppl\u00e9mentaires, non seulement en Belgique, mais aussi en France et au Luxembourg, o\u00f9 les premiers projets tests sont d\u00e9j\u00e0 pr\u00e9vus. Le concept hybride de Prego!, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/interview-julie-vandenbrande-prego-nous-allons-aussi-convaincre-les-consommateurs-flamands\/\">\u00e0 mi-chemin entre le restaurant traditionnel et le traiteur classique<\/a>, s\u00e9duit les consommateurs, les investisseurs et les d\u00e9taillants qui suivent les nouvelles tendances de consommation, explique la cofondatrice et CEO Julie Vandenbrande, qui poursuit le d\u00e9veloppement de la cha\u00eene avec, depuis peu, Constantin Tramini comme nouvel actionnaire actif et directeur g\u00e9n\u00e9ral \u00e0 ses c\u00f4t\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tape importante pour Prego!, la cha\u00eene de traiteurs italiens : mercredi, le dixi\u00e8me magasin belge ouvrira ses portes dans le centre commercial Wijnegem Shopping Center. Quatre autres ouvertures sont pr\u00e9vues cet automne, puis l&rsquo;\u00e9tranger sera \u00e0 l&rsquo;honneur.<\/p>\n","protected":false},"author":3,"featured_media":126602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1631],"topic":[276],"region":[226],"class_list":["post-126605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-prego","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene de traiteurs Prego! en route vers la France et le Luxembourg - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une \u00e9tape importante pour Prego!, la cha\u00eene de traiteurs italiens : mercredi, le dixi\u00e8me magasin belge ouvrira ses portes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-chaine-de-traiteurs-prego-en-route-vers-la-france-et-le-luxembourg\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cha\u00eene de traiteurs Prego! 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