{"id":126630,"date":"2025-08-29T14:48:37","date_gmt":"2025-08-29T12:48:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126630"},"modified":"2025-08-29T14:48:38","modified_gmt":"2025-08-29T12:48:38","slug":"le-commerce-electronique-decoit-chez-alibaba","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-commerce-electronique-decoit-chez-alibaba\/","title":{"rendered":"Le commerce \u00e9lectronique d\u00e9\u00e7oit chez Alibaba"},"content":{"rendered":"\n<p><strong>Alibaba <\/strong>a manqu\u00e9 les attentes au cours du dernier trimestre malgr\u00e9 une forte croissance dans ses activit\u00e9s \u00ab\u00a0cloud\u00a0\u00bb. La concurrence de <strong>Temu <\/strong>et d&rsquo;autres rivaux p\u00e8se sur les activit\u00e9s de commerce \u00e9lectronique du groupe chinois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La crise de confiance se poursuit<\/h2>\n\n\n\n<p>Le groupe technologique chinois Alibaba a enregistr\u00e9 un chiffre d&rsquo;affaires de 247,65 milliards de yuans (environ 31,6 milliards d&rsquo;euros) au premier trimestre se terminant en juin. Cela a laiss\u00e9 l&rsquo;entreprise en dessous des attentes du march\u00e9, qui s&rsquo;\u00e9levaient \u00e0 252,92 milliards de yuans (32,3 milliards d&rsquo;euros). La confiance des consommateurs en Chine est fortement affect\u00e9e par la crise immobili\u00e8re persistante, la stagnation des salaires et les tensions g\u00e9opolitiques.<\/p>\n\n\n\n<p>La branche e-commerce chinoise, avec des plateformes comme Taobao et Tmall, a vu son chiffre d&rsquo;affaires augmenter de 10 %, en partie gr\u00e2ce \u00e0 l&rsquo;int\u00e9gration de nouvelles activit\u00e9s telles que le service de livraison Ele.me et l&rsquo;agence de voyages Fliggy. Cependant, le b\u00e9n\u00e9fice op\u00e9rationnel a diminu\u00e9 de 3 % et le r\u00e9sultat d&rsquo;exploitation ajust\u00e9 (EBITA) de 14 %, principalement en raison d&rsquo;importants investissements dans le \u00ab commerce instantan\u00e9 \u00bb. M\u00eame des r\u00e9ductions de prix importantes et des promotions n&rsquo;ont pas r\u00e9ussi \u00e0 stimuler la demande de mani\u00e8re convaincante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;e-commerce en difficult\u00e9<\/h2>\n\n\n\n<p>La division internationale a mieux perform\u00e9. Le chiffre d&rsquo;affaires a augment\u00e9 de 20%, avec AliExpress repr\u00e9sentant environ 3,7 milliards d&rsquo;euros. Alibaba y investit dans des outils d&rsquo;IA pour les vendeurs et dans une livraison plus rapide via le programme Choice. En e-commerce, l&rsquo;entreprise fait face \u00e0 une forte concurrence de rivaux tels que PDD (la soci\u00e9t\u00e9 m\u00e8re de Temu) et Meituan. Ces deux derniers ont d&rsquo;ailleurs d\u00e9j\u00e0 averti que des investissements plus \u00e9lev\u00e9s mettraient leur rentabilit\u00e9 sous pression.<\/p>\n\n\n\n<p>Le secteur cloud a cependant connu une forte croissance de 26 %, atteignant 33,40 milliards de yuans (4,3 milliards d&rsquo;euros), une acc\u00e9l\u00e9ration par rapport \u00e0 la croissance de 18 % du trimestre pr\u00e9c\u00e9dent. Alibaba propose d\u00e9sormais de plus en plus ses solutions cloud en association avec ses propres syst\u00e8mes d&rsquo;IA. L&rsquo;entreprise a r\u00e9cemment lanc\u00e9 un nouveau mod\u00e8le d&rsquo;IA, Qwen3-Coder, qui, selon ses dires, peut g\u00e9rer de mani\u00e8re autonome des t\u00e2ches de programmation complexes et des flux de travail. Ainsi, les services technologiques deviennent progressivement plus importants pour Alibaba que le commerce \u00e9lectronique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alibaba a manqu\u00e9 les attentes de chiffre d&rsquo;affaires le trimestre dernier malgr\u00e9 une forte croissance dans le secteur du cloud. La concurrence de Temu et d&rsquo;autres rivaux p\u00e8se sur les activit\u00e9s de commerce \u00e9lectronique du groupe chinois.<\/p>\n","protected":false},"author":5,"featured_media":126631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[209],"topic":[266],"region":[277],"class_list":["post-126630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-alibaba","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le commerce \u00e9lectronique d\u00e9\u00e7oit chez Alibaba - RetailDetail BE<\/title>\n<meta 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