{"id":12668,"date":"2016-03-20T09:57:41","date_gmt":"2016-03-20T09:57:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/darty-opte-pour-conforama-et-congedie-la-fnac\/"},"modified":"2016-03-20T09:57:41","modified_gmt":"2016-03-20T09:57:41","slug":"darty-opte-pour-conforama-et-congedie-la-fnac","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/darty-opte-pour-conforama-et-congedie-la-fnac\/","title":{"rendered":"Darty opte pour Conforama et cong\u00e9die la Fnac"},"content":{"rendered":"<p>La cha\u00eene fran\u00e7aise d\u2019\u00e9lectrom\u00e9nager <strong>Darty<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de <strong>Vanden Borre <\/strong>en Belgique et de <strong>BCC <\/strong>aux Pays-Bas, cong\u00e9die la <strong>Fnac<\/strong>.\u00a0 Le groupe accepte l\u2019offre de <strong>Steinhoff International<\/strong>, la soci\u00e9t\u00e9 m\u00e8re sud-africaine de <strong>Conforama<\/strong>, la cha\u00eene fran\u00e7aise d\u2019am\u00e9nagement de l\u2019habitat.<\/p>\n<p><!--break--><\/p>\n<h2>Le versement en liquide plut\u00f4t que du \u2018cash + actions\u2019<\/h2>\n<p>Les choses peuvent changer.\u00a0 En novembre dernier, Darty appuyait encore une offre d\u2019acquisition du groupe de divertissement fran\u00e7ais Fnac, mais d\u00e9but mars, le groupe sud-africain Steinhoff a subitement fait une<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/un-concurrent-compromet-la-reprise-de-darty-par-la-fnac\"> contre-offre, non-demand\u00e9e et informelle<\/a>.\u00a0 La soci\u00e9t\u00e9 m\u00e8re de Conforama, cot\u00e9e \u00e0 la bourse de Londres, voulait d\u00e9bourser le m\u00eame montant que la Fnac, mais \u00e9tait dispos\u00e9 \u00e0 payer le montant total de cet accord en liquide (alors que la Fnac pr\u00e9voyait un versement en liquide d\u2019une partie de la somme, et le paiement en actions de l\u2019autre partie).<\/p>\n<p>\nPar\u00a0le biais d\u2019un communiqu\u00e9 de presse conjoint ce vendredi, le conseil d\u2019administration de Darty a \u00ab incit\u00e9 unanimement les actionnaires \u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/un-concurrent-compromet-la-reprise-de-darty-par-la-fnac\">r\u00e9pondre favorablement \u00e0 cette offre de Conforama <\/a>\u00bb.\u00a0 David doit ainsi d\u00e9poser les armes face \u00e0 Goliath.\u00a0 Alors que Steinhoff International a une valeur boursi\u00e8re de 20 milliards d\u2019euros, la capitalisation de la Fnac sur le march\u00e9 atteint \u00e0 peine 1,01 milliard d\u2019euros.<\/p>\n<h2>\u00a0<br \/>\nDeux cha\u00eenes de magasins compl\u00e9mentaires<\/h2>\n<p>Gr\u00e2ce \u00e0 cette reprise, Conforama, la deuxi\u00e8me cha\u00eene d\u2019am\u00e9nagement de l\u2019habitat en France apr\u00e8s Ikea (avec une part de march\u00e9 de 15,7%), esp\u00e8re r\u00e9aliser des synergies au niveau des achats et de la logistique : Conforama r\u00e9alise d\u00e9j\u00e0 40% de son chiffre d\u2019affaires total (3,2 milliards d\u2019euros) via la vente de t\u00e9l\u00e9visions, de lave-vaisselle et autres appareils \u00e9lectrom\u00e9nagers.<\/p>\n<p>\nG\u00e9ographiquement, les deux r\u00e9seaux de magasins semblent \u00eatre tr\u00e8s compl\u00e9mentaires : alors que Darty est principalement pr\u00e9sent dans les centres-villes et les centres commerciaux, Conforma g\u00e8re surtout des magasins situ\u00e9s le long des axes routiers.\u00a0 Darty compte 263 points de vente en France, Conforma 204.\u00a0 En comparaison : Fnac g\u00e8re 116 magasins en France.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene fran\u00e7aise d\u2019\u00e9lectrom\u00e9nager Darty, la soci\u00e9t\u00e9 m\u00e8re de Vanden Borre en Belgique et de BCC aux Pays-Bas, cong\u00e9die la Fnac.\u00a0 Le groupe accepte l\u2019offre de Steinhoff International, la soci\u00e9t\u00e9 m\u00e8re sud-africaine de Conforama, la cha\u00eene fran\u00e7aise d\u2019am\u00e9nagement de l\u2019habitat. Le versement en liquide plut\u00f4t que du \u2018cash + actions\u2019 Les choses peuvent changer.\u00a0 En [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Darty opte pour Conforama et cong\u00e9die la Fnac - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/darty-opte-pour-conforama-et-congedie-la-fnac\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Darty opte pour Conforama et cong\u00e9die la Fnac - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene fran\u00e7aise d\u2019\u00e9lectrom\u00e9nager Darty, la soci\u00e9t\u00e9 m\u00e8re de Vanden Borre en Belgique et de BCC aux Pays-Bas, cong\u00e9die la Fnac.\u00a0 Le groupe accepte l\u2019offre de Steinhoff International, la soci\u00e9t\u00e9 m\u00e8re sud-africaine de Conforama, la cha\u00eene fran\u00e7aise d\u2019am\u00e9nagement de l\u2019habitat. 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