{"id":126763,"date":"2025-09-01T11:15:51","date_gmt":"2025-09-01T09:15:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126763"},"modified":"2025-09-02T16:26:46","modified_gmt":"2025-09-02T14:26:46","slug":"primark-ouvre-son-premier-magasin-home-independant-au-royaume-uni","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/primark-ouvre-son-premier-magasin-home-independant-au-royaume-uni\/","title":{"rendered":"Primark ouvre son premier magasin Home ind\u00e9pendant en Angleterre"},"content":{"rendered":"\n<p><strong>Primark <\/strong>ouvre aujourd&rsquo;hui son premier magasin Home ind\u00e9pendant en Angleterre, plus pr\u00e9cis\u00e9ment \u00e0 Manchester. Le magasin de pr\u00e8s de 1.115 m\u00b2 se concentre enti\u00e8rement sur l&rsquo;int\u00e9rieur et les accessoires de maison.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strat\u00e9gie : \u00e9largir au-del\u00e0 de la mode<\/h2>\n\n\n\n<p>Le nouvel emplacement regroupe toute la gamme home sous un m\u00eame toit : des housses de couette aux solutions de rangement, en passant par la d\u00e9coration de table et les accessoires. Primark positionne le magasin comme un hub d&rsquo;inspiration, o\u00f9 les clients peuvent rapidement trouver des collections saisonni\u00e8res et des tendances de d\u00e9coration abordables.<\/p>\n\n\n\n<p>Avec le format autonome, le discounter teste jusqu&rsquo;o\u00f9 l&rsquo;offre home peut cro\u00eetre ind\u00e9pendamment des magasins de mode. Le choix de Trafford Palazzo \u00e0 Manchester \u2013 une destination \u00e0 fort passage \u2013 doit stimuler \u00e0 la fois les achats impulsifs et les visites cibl\u00e9es.<\/p>\n\n\n\n<p>Primark investit depuis longtemps dans des cat\u00e9gories en dehors de l&rsquo;habillement pour augmenter la fr\u00e9quence des clients et \u00e9largir le panier moyen. Apr\u00e8s une <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/primark-lance-son-premier-magasin-primark-home\/\">premi\u00e8re \u00e0 Belfast, le magasin Home est seulement le deuxi\u00e8me<\/a> de son genre. En fonction des r\u00e9sultats, le concept sera \u00e9tendu \u00e0 d&rsquo;autres grandes villes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primark ouvre aujourd&rsquo;hui son premier magasin Home ind\u00e9pendant en Angleterre, plus pr\u00e9cis\u00e9ment \u00e0 Manchester. Le magasin de pr\u00e8s de 1.115 m\u00b2 est enti\u00e8rement d\u00e9di\u00e9 \u00e0 l&rsquo;int\u00e9rieur et aux accessoires de maison.<\/p>\n","protected":false},"author":5,"featured_media":126764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[],"company":[230],"topic":[340,310],"region":[381],"class_list":["post-126763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","company-primark","topic-concept-de-magasin","topic-ouverture-de-magasin","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primark ouvre son premier magasin Home ind\u00e9pendant en Angleterre - 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