{"id":126785,"date":"2025-09-01T13:29:55","date_gmt":"2025-09-01T11:29:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126785"},"modified":"2025-09-01T13:29:57","modified_gmt":"2025-09-01T11:29:57","slug":"le-proprietaire-de-mac-et-e-l-f-mise-sur-la-croissance-internationale","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/le-proprietaire-de-mac-et-e-l-f-mise-sur-la-croissance-internationale\/","title":{"rendered":"Le propri\u00e9taire de MAC et e.l.f. mise sur la croissance internationale"},"content":{"rendered":"\n

Ulta Beauty<\/strong>, le groupe derri\u00e8re des marques populaires comme MAC<\/strong>, e.l.f. Cosmetics<\/strong> et Fenty Beauty<\/strong> de Rihanna, augmente ses pr\u00e9visions annuelles, gr\u00e2ce \u00e0 une expansion internationale. Cependant, l’entreprise am\u00e9ricaine met en garde contre un possible ralentissement dans la seconde moiti\u00e9 de 2025.<\/p>\n\n\n\n

Consommateur impr\u00e9visible <\/h2>\n\n\n\n

Malgr\u00e9 l’incertitude \u00e9conomique persistante et la pression inflationniste, Ulta continue de cro\u00eetre. Le chiffre d’affaires a augment\u00e9 de 9,3 % au deuxi\u00e8me trimestre pour atteindre 2,8 milliards de dollars (environ 2,6 milliards d’euros). Les ventes en magasins comparables ont augment\u00e9 de 6,7 %, alors que la m\u00eame p\u00e9riode l’ann\u00e9e derni\u00e8re avait enregistr\u00e9 une baisse de 1,2 %.<\/p>\n\n\n\n

Ulta s’attend d\u00e9sormais \u00e0 un chiffre d’affaires annuel de 12 \u00e0 12,1 milliards de dollars (11,1 \u00e0 11,2 milliards d’euros), contre une estimation pr\u00e9c\u00e9dente de 11,5 \u00e0 11,7 milliards de dollars. \u00c0 titre de comparaison, en 2024, le chiffre d’affaires s’\u00e9levait \u00e0 11,3 milliards de dollars (10,6 milliards d’euros). N\u00e9anmoins, le CFO par int\u00e9rim Chris Lialios temp\u00e8re l’optimisme : le comportement des consommateurs reste impr\u00e9visible, selon Lialios, qui s’attend \u00e0 ce que la croissance se stabilise dans la seconde moiti\u00e9 de l’ann\u00e9e.<\/p>\n\n\n\n

Expansion internationale<\/h2>\n\n\n\n

Ulta se concentre principalement sur l’expansion internationale. Plus t\u00f4t cette ann\u00e9e, l’entreprise a acquis le britannique Space NK<\/strong>, qui compte 83 magasins au Royaume-Uni et en Irlande. Space NK a vu son chiffre d’affaires augmenter de 34 % l’ann\u00e9e derni\u00e8re, atteignant 265 millions de dollars (245 millions d’euros), gr\u00e2ce \u00e0 un afflux de jeunes clients.<\/p>\n\n\n\n

De plus, Ulta collabore avec le mexicain Grupo Axo<\/strong> pour l’ouverture de magasins au Mexique. Le groupe fait \u00e9galement des progr\u00e8s au Moyen-Orient. Avec son partenaire franchis\u00e9 Alshaya Group<\/strong>, les premiers magasins \u00e0 Duba\u00ef et au Kowe\u00eft devraient ouvrir leurs portes d’ici la fin de l’ann\u00e9e.<\/p>\n\n\n\n

Toutfois, aux \u00c9tats-Unis, Ulta met fin \u00e0 un grand partenariat : les plus de six cents mini-magasins dans les succursales de la cha\u00eene de grands magasins Target<\/strong> dispara\u00eetront l’ann\u00e9e prochaine, tout comme les ventes en ligne via Target. \u00c9tant donn\u00e9 que Target traverse actuellement une p\u00e9riode difficile, cette rupture est principalement consid\u00e9r\u00e9e comme positive pour le groupe cosm\u00e9tique.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ulta Beauty, le groupe derri\u00e8re des marques populaires comme MAC, e.l.f. Cosmetics et Fenty Beauty de Rihanna, augmente ses pr\u00e9visions annuelles, gr\u00e2ce \u00e0 une expansion internationale. Cependant, l’entreprise am\u00e9ricaine met en garde contre un possible ralentissement dans la seconde moiti\u00e9 de 2025.<\/p>\n","protected":false},"author":5,"featured_media":126786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[1794],"topic":[276,266],"region":[446],"class_list":["post-126785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-ulta-beauty","topic-expansion","topic-resultats-financiers","region-etats-unis-2"],"acf":[],"yoast_head":"\nLe propri\u00e9taire de MAC et e.l.f. mise sur la croissance internationale - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ulta Beauty (MAC, e.l.f. 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