{"id":127093,"date":"2025-09-03T11:16:35","date_gmt":"2025-09-03T09:16:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=127093"},"modified":"2025-09-03T11:16:37","modified_gmt":"2025-09-03T09:16:37","slug":"pourquoi-les-grandes-marques-de-mode-autorisent-elles-sciemment-la-contrefacon-dans-lue","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-les-grandes-marques-de-mode-autorisent-elles-sciemment-la-contrefacon-dans-lue\/","title":{"rendered":"Pourquoi des grandes marques de mode autorisent sciemment la contrefa\u00e7on dans l’UE"},"content":{"rendered":"\n

Des marques de mode bien connues telles que Nike <\/strong>et Adidas <\/strong>autorisent d\u00e9lib\u00e9r\u00e9ment des versions contrefaites de leurs propres produits sur le march\u00e9 belge (et europ\u00e9en). Elles ne veulent pas supporter elles-m\u00eames le co\u00fbt de la destruction ou du recyclage des v\u00eatements.<\/p>\n\n\n\n

La plaque tournante de la contrefa\u00e7on<\/h2>\n\n\n\n

La contrefa\u00e7on – principalement en provenance de Chine – est un probl\u00e8me pressant pour le secteur de la mode. Les copies bon march\u00e9 de marques de mode et de luxe bien connues menacent non seulement la r\u00e9putation et le chiffre d’affaires des producteurs, mais aussi la s\u00e9curit\u00e9 et la sant\u00e9 des consommateurs. Pourtant, il semble qu’un grand nombre de marques de mode choisissent de laisser entrer sur le march\u00e9 les produits contrefaits intercept\u00e9s par les douanes. C’est ce qui ressort d’une enqu\u00eate men\u00e9e par l’\u00e9mission de consommateurs \u00ab\u00a0WinWin\u00a0\u00bb sur la station de radio flamande VRT 1.<\/p>\n\n\n\n

Comment cela se fait-il ? Chaque jour, les douanes interceptent des produits contrefaits \u00e0 l’a\u00e9roport de Li\u00e8ge, un hub important pour les \u00e9changes entre la Chine et l’Europe – et donc v\u00e9ritable plaque tournante de la contrefa\u00e7on. Mais la douane ne peut pas d\u00e9truire ces produits, elle peut seulement constater l’infraction et mettre les marchandises \u00e0 l’\u00e9cart. \u00ab\u00a0Les propri\u00e9taires de marques – comme Nike et Adidas, par exemple – doivent d\u00e9cider ce qu’il advient des copies de leur marque. Parfois, ils disent simplement : laissez passer ces contrefa\u00e7ons<\/a>\u00ab\u00a0, a d\u00e9clar\u00e9 Francis Adyns, porte-parole du SPF Finances et Douanes.<\/p>\n\n\n\n

Pas de r\u00e9action<\/h2>\n\n\n\n

En effet, les marques sont l\u00e9galement tenues de faire d\u00e9truire ou recycler les produits contrefaits, mais cela implique des co\u00fbts \u00e9lev\u00e9s que les entreprises concern\u00e9es ne veulent pas supporter elles-m\u00eames. Elles d\u00e9cident donc souvent de laisser les produits sur le march\u00e9, faisant de la Belgique une plaque tournante de la contrefa\u00e7on en Europe. Malgr\u00e9 les demandes r\u00e9p\u00e9t\u00e9es de l’\u00e9mission, les marques de mode concern\u00e9es, telles que Nike et Adidas, n’ont pas souhait\u00e9 r\u00e9pondre aux questions sur la mani\u00e8re dont elles traitent la contrefa\u00e7on.<\/p>\n\n\n\n

Cela ne signifie pas pour autant qu’aucune mesure n’est prise contre la contrefa\u00e7on en Belgique. Contrairement aux douanes, l’inspection \u00e9conomique dispose de pouvoirs de police et peut donc saisir des marchandises et alerter le procureur. Les inspecteurs contr\u00f4lent les magasins physiques, les boutiques en ligne et se rendent m\u00eame au domicile des particuliers. En fin de compte, les propri\u00e9taires de marques doivent payer les frais de recyclage lorsque l’inspection confisque des produits contrefaits.<\/p>\n","protected":false},"excerpt":{"rendered":"

Des marques de mode bien connues telles que Nike et Adidas autorisent d\u00e9lib\u00e9r\u00e9ment des versions contrefaites de leurs propres produits sur le march\u00e9 belge (et europ\u00e9en). Elles ne veulent pas supporter le co\u00fbt de la destruction ou du recyclage des v\u00eatements.<\/p>\n","protected":false},"author":3,"featured_media":127094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[1799],"people":[],"extra":[43],"company":[351,644],"topic":[702],"region":[243],"class_list":{"0":"post-127093","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-contrefacon","10":"extra-plus","11":"company-adidas","12":"company-nike","13":"topic-fraude","14":"region-europe"},"acf":[],"yoast_head":"\nPourquoi des grandes marques de mode autorisent sciemment la contrefa\u00e7on dans l'UE - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Des marques de mode bien connues telles que 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