{"id":12713,"date":"2016-03-24T09:21:23","date_gmt":"2016-03-24T09:21:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/dille-kamille-debarque-en-wallonie-2\/"},"modified":"2016-03-24T09:21:23","modified_gmt":"2016-03-24T09:21:23","slug":"dille-kamille-debarque-en-wallonie-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/dille-kamille-debarque-en-wallonie-2\/","title":{"rendered":"Dille &amp; Kamille d\u00e9barque en Wallonie"},"content":{"rendered":"<p><strong>Dille &amp; Kamille<\/strong>, sp\u00e9cialiste de l\u2019univers culinaire, ouvrira son premier magasin en Wallonie \u00e0 Li\u00e8ge (le 10\u00e8me en Belgique). L\u2019enseigne de la famille Kamerling mise sur une croissance lente, mais continue \u00e0 raison de 2 \u00e0 3 magasins par an.<\/p>\n<p><!--break--><\/p>\n<h2>Li\u00e8ge et un magasin suppl\u00e9mentaire \u00e0 Bruxelles<\/h2>\n<p>L\u2019ann\u00e9e derni\u00e8re Dille &amp; Kamille a ouvert trois nouveaux magasins : \u00e0 Louvain, Groningen et Maastricht. Pour 2016 deux ouvertures sont pr\u00e9vues : l\u2019une \u00e0 Li\u00e8ge et l\u2019autre \u00e0 Bruxelles, o\u00f9 la cha\u00eene dispose d\u00e9j\u00e0 d\u2019un point de vente. Dans une interview accord\u00e9e au magazine Trends, le directeur g\u00e9n\u00e9ral, Hans Geels, explique qu\u2019une \u2018croissance rapide n\u2019est pas une priorit\u00e9\u2019 pour Dille &amp; Kamille : \u00ab Nous pr\u00e9f\u00e9rons investir sans trop emprunter. Nous visons deux \u00e0 trois nouveaux magasins par an. De plus nous transformons certains magasins. Ainsi nous voulons que le magasin d\u2019Anvers soit r\u00e9nov\u00e9 d\u2019ici 2017. \u00bb<\/p>\n<p>\nLa cha\u00eene ne manque pourtant pas d\u2019ambition : outre la Wallonie et la c\u00f4te belge \u2013 \u00ab Nous h\u00e9sitons encore quant au choix de la ville au littoral \u00bb \u2013 les villes de Lille, Strasbourg, Luxembourg et ensuite l\u2019Allemagne font \u00e9galement partie des projets envisag\u00e9s. \u00ab Le fait que nous options pour une croissance lente est \u00e9galement li\u00e9 \u00e0 notre volont\u00e9 d\u2019\u00e9valuer pourquoi un magasin fonctionne bien ou non. Nous cherchons sans cesse \u00e0 perfectionner notre concept. C\u2019est pourquoi nous travaillons tr\u00e8s peu avec des magasins en franchise. \u00bb<\/p>\n<h2>\nUn comptoir cuisine au c\u0153ur du magasin<\/h2>\n<p>Dille &amp; Kamille s\u2019int\u00e9resse \u00e9galement \u00e0 l\u2019horeca. Dans les nouveaux magasins \u2013 donc \u00e9galement celui de Li\u00e8ge &#8211;\u00a0 un comptoir cuisine sera install\u00e9 au c\u0153ur du magasin. Ceci devrait constituer le point de d\u00e9part pour le d\u00e9veloppement d\u2019activit\u00e9s horeca. \u00ab Nous consid\u00e9rons l\u2019horeca comme une activit\u00e9 qui peut renforcer notre concept. R\u00e9unir les gens est l\u2019un de nos objectifs. C\u2019est une mani\u00e8re de soutenir notre concept, mais nous devons\u00a0 veiller \u00e0 ce que cette activit\u00e9 soit rentable. En m\u00eame temps c\u2019est un atout \u00e0 l\u2019\u00e8re du e-commerce \u00bb, estime Geels.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dille &amp; Kamille, sp\u00e9cialiste de l\u2019univers culinaire, ouvrira son premier magasin en Wallonie \u00e0 Li\u00e8ge (le 10\u00e8me en Belgique). L\u2019enseigne de la famille Kamerling mise sur une croissance lente, mais continue \u00e0 raison de 2 \u00e0 3 magasins par an. Li\u00e8ge et un magasin suppl\u00e9mentaire \u00e0 Bruxelles L\u2019ann\u00e9e derni\u00e8re Dille &amp; Kamille a ouvert trois [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dille &amp; Kamille d\u00e9barque en Wallonie - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/dille-kamille-debarque-en-wallonie-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dille &amp; Kamille d\u00e9barque en Wallonie - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Dille &amp; Kamille, sp\u00e9cialiste de l\u2019univers culinaire, ouvrira son premier magasin en Wallonie \u00e0 Li\u00e8ge (le 10\u00e8me en Belgique). 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