{"id":127132,"date":"2025-09-03T13:58:55","date_gmt":"2025-09-03T11:58:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=127132"},"modified":"2025-09-03T13:58:57","modified_gmt":"2025-09-03T11:58:57","slug":"amazon-lance-lens-live-dune-photo-a-votre-panier-dachat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-lance-lens-live-dune-photo-a-votre-panier-dachat\/","title":{"rendered":"Amazon lance Lens Live : d&rsquo;une photo \u00e0 votre panier d&rsquo;achat"},"content":{"rendered":"\n<p><strong>Amazon <\/strong>a lanc\u00e9 Lens Live, une nouvelle fonctionnalit\u00e9 de son application qui reconna\u00eet les produits en temps r\u00e9el et les compare directement avec les offres de la plateforme. La technologie est d\u00e9sormais disponible pour des \u00ab\u00a0dizaines de millions\u00a0\u00bb d&rsquo;utilisateurs am\u00e9ricains d&rsquo;iOS et sera \u00e9tendue dans les semaines \u00e0 venir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concurrence avec Google et Pinterest<\/h2>\n\n\n\n<p>Apr\u00e8s Google Lens et Pinterest Lens, Amazon dispose d\u00e9sormais de sa propre fonction de recherche visuelle. Selon Trishul Chilimbi, vice-pr\u00e9sident et scientifique en chef de Stores Foundational AI chez Amazon, cet ajout facilite la recherche et la comparaison : \u00ab\u00a0Lens Live scanne instantan\u00e9ment les produits et affiche les correspondances en temps r\u00e9el dans un carrousel \u00e0 glisser pour faciliter la recherche du bon article.\u00a0\u00bb<\/p>\n\n\n\n<p>Les clients peuvent toucher un objet dans la vue de la cam\u00e9ra pour se concentrer sur le produit sp\u00e9cifique. D&rsquo;une simple pression sur un bouton, ils l&rsquo;ajoutent \u00e0 leur panier ou le sauvegardent dans leur liste de souhaits. Amazon souligne que les fonctionnalit\u00e9s existantes d&rsquo;Amazon Lens &#8211; telles que la prise de photo, le t\u00e9l\u00e9chargement d&rsquo;une image ou le scanning d&rsquo;un code-barres &#8211; seront conserv\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Con\u00e7u pour le \u00ab\u00a0showrooming\u00a0\u00bb ?<\/h2>\n\n\n\n<p>L&rsquo;outil fonctionne avec Rufus, l&rsquo;assistant d&rsquo;achat g\u00e9n\u00e9ratif d&rsquo;Amazon. Rufus fournit de brefs r\u00e9sum\u00e9s des produits, sugg\u00e8re des questions cibl\u00e9es et y r\u00e9pond imm\u00e9diatement. Cela permet aux clients d&rsquo;\u00e9valuer rapidement les caract\u00e9ristiques et les diff\u00e9rences des produits tout en les examinant sans quitter la vue de la cam\u00e9ra.<\/p>\n\n\n\n<p>Les analystes consid\u00e8rent ce lancement comme un moyen pour Amazon d&rsquo;atteindre les consommateurs directement dans le monde physique, par exemple lorsqu&rsquo;ils comparent des produits dans des magasins (showrooming) pour voir si Amazon propose une meilleure offre. Quant \u00e0 savoir si Lens Live sera disponible en dehors des \u00c9tats-Unis, Amazon n&rsquo;a pas encore tranch\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon a lanc\u00e9 Lens Live, une nouvelle fonctionnalit\u00e9 de son application de shopping qui reconna\u00eet les produits en temps r\u00e9el et les compare directement avec les offres de la plateforme. Cette technologie est disponible pour des \u00ab\u00a0dizaines de millions\u00a0\u00bb d&rsquo;utilisateurs am\u00e9ricains d&rsquo;iOS et sera \u00e9tendue dans les semaines \u00e0 venir.<\/p>\n","protected":false},"author":5,"featured_media":127133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1531],"people":[],"extra":[43],"company":[206],"topic":[462],"region":[446],"class_list":["post-127132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-intelligence-artificielle","extra-plus","company-amazon","topic-innovation","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon lance 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