{"id":127208,"date":"2025-09-04T09:54:47","date_gmt":"2025-09-04T07:54:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=127208"},"modified":"2025-09-04T09:54:48","modified_gmt":"2025-09-04T07:54:48","slug":"unilever-met-un-quart-de-ses-cadres-superieurs-mediocres-a-la-porte","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-met-un-quart-de-ses-cadres-superieurs-mediocres-a-la-porte\/","title":{"rendered":"Unilever met un quart de ses cadres sup\u00e9rieurs \u00ab\u00a0m\u00e9diocres\u00a0\u00bb \u00e0 la porte"},"content":{"rendered":"\n<p>Fernando Fernandez, le PDG d&rsquo;<strong>Unilever<\/strong>, constate l&rsquo;existence de \u00ab\u00a0foyers de m\u00e9diocrit\u00e9\u00a0\u00bb au sein de l&rsquo;entreprise et prend des mesures pour y rem\u00e9dier : le fabricant de marques remplace environ un quart de ses deux cents cadres sup\u00e9rieurs cette ann\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab\u00a0Des performances incoh\u00e9rentes\u00a0\u00bb<\/h2>\n\n\n\n<p>\u00ab\u00a0Sont-ils assez bons ? Sont-ils au niveau qu&rsquo;Unilever m\u00e9rite ?\u00a0\u00bb, s&rsquo;est demand\u00e9 Fernandez lors de la Barclays Global Consumer Staples Conference \u00e0 Boston. Le PDG opte clairement pour une ligne dure et une communication toute aussi dure. Selon lui, le leadership d&rsquo;Unilever devrait \u00ab\u00a0devenir la r\u00e9f\u00e9rence sur le march\u00e9\u00a0\u00bb.<\/p>\n\n\n\n<p>Fernandez a affirm\u00e9 que les performances d&rsquo;Unilever au cours des derni\u00e8res ann\u00e9es ont \u00e9t\u00e9 \u00ab\u00a0incoh\u00e9rentes\u00a0\u00bb et qu&rsquo;il existe des \u00ab\u00a0foyers de m\u00e9diocrit\u00e9\u00a0\u00bb au sein de l&rsquo;organisation. Il a d\u00e9clar\u00e9 que le groupe avait d\u00e9raill\u00e9 apr\u00e8s la tentative de rachat hostile par <strong>Kraft Heinz<\/strong> en 2017. \u00ab\u00a0Nous avons perdu notre concentration sur la croissance des volumes\u00a0\u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n\n\n\n<p>En un an et demi, l&rsquo;entreprise a d\u00e9j\u00e0 supprim\u00e9 18 % des emplois de bureau. Sous son pr\u00e9d\u00e9cesseur Hein Schumacher, il y avait d\u00e9j\u00e0 un plan sur la table pour supprimer environ 7 500 emplois au niveau mondial d&rsquo;ici 2026. Outre les licenciements, le dirigeant souhaite \u00e9galement attirer de nouveaux dirigeants gr\u00e2ce \u00e0 un meilleur syst\u00e8me de r\u00e9mun\u00e9ration et permettre aux jeunes talents de progresser plus rapidement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas d&rsquo;acquisitions europ\u00e9ennes<\/h2>\n\n\n\n<p>Fernandez engage Unilever aussi sur une voie strat\u00e9gique diff\u00e9rente. Par exemple, il travaille \u00e0 la scission de la division des cr\u00e8mes glac\u00e9es, avec des marques telles que Ben &amp; Jerry&rsquo;s et Magnum, qui devrait \u00eatre introduite en bourse \u00e0 Amsterdam de mani\u00e8re ind\u00e9pendante plus tard dans l&rsquo;ann\u00e9e. Il a \u00e9galement soulign\u00e9 qu&rsquo;Unilever ne proc\u00e9derait \u00e0 aucune acquisition en dehors des \u00c9tats-Unis et de l&rsquo;Inde. Il consid\u00e8re ces pays comme les principaux march\u00e9s de croissance.<\/p>\n\n\n\n<p>En partie sous la pression d&rsquo;actionnaires activistes, le PDG souhaite proc\u00e9der \u00e0 des \u00ab\u00a0changements radicaux\u00a0\u00bb qui devraient remettre les performances d&rsquo;Unilever sur la bonne voie. \u00ab\u00a0Nous savons ce qui doit changer et nous avons d\u00e9j\u00e0 pris des mesures importantes pour y parvenir\u00a0\u00bb, a d\u00e9clar\u00e9 le dirigeant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fernando Fernandez, l&rsquo;un des principaux dirigeants d&rsquo;Unilever, constate l&rsquo;existence de \u00ab\u00a0foyers de m\u00e9diocrit\u00e9\u00a0\u00bb dans l&rsquo;entreprise et s&#8217;emploie \u00e0 y rem\u00e9dier : le fabricant de marques remplace environ un quart de ses deux cents cadres sup\u00e9rieurs cette ann\u00e9e.<\/p>\n","protected":false},"author":5,"featured_media":127209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[44,43],"company":[260],"topic":[332],"region":[],"class_list":{"0":"post-127208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-hot","10":"extra-plus","11":"company-unilever","12":"topic-restructuration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever met un quart de ses cadres sup\u00e9rieurs &quot;m\u00e9diocres&quot; \u00e0 la porte - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Fernando Fernandez, le PDG d&#039;Unilever, 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