{"id":127290,"date":"2025-09-04T11:57:12","date_gmt":"2025-09-04T09:57:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=127290"},"modified":"2025-09-04T11:57:13","modified_gmt":"2025-09-04T09:57:13","slug":"la-marque-de-mode-chinoise-urban-revivo-est-elle-la-nouvelle-zara","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-marque-de-mode-chinoise-urban-revivo-est-elle-la-nouvelle-zara\/","title":{"rendered":"La marque de mode chinoise Urban Revivo est-elle la nouvelle Zara ?"},"content":{"rendered":"\n<p><strong>Urban Revivo <\/strong>ouvre un m\u00e9ga-magasin de 2 700 m\u00e8tres carr\u00e9s \u00e0 Londres, son deuxi\u00e8me dans la ville cette ann\u00e9e. L&rsquo;enseigne de mode rapide acc\u00e9l\u00e8re son expansion internationale et est souvent compar\u00e9e \u00e0 <strong>Zara<\/strong>, mais est-ce justifi\u00e9 ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ADN mondial<\/h2>\n\n\n\n<p>Urban Revivo pr\u00e9voit d&rsquo;ouvrir 200 boutiques suppl\u00e9mentaires en dehors de la Chine au cours des cinq prochaines ann\u00e9es. Cette ann\u00e9e, l&rsquo;enseigne s&rsquo;est d\u00e9j\u00e0 implant\u00e9e \u00e0 New York, Hong Kong et Londres, tandis qu&rsquo;elle compte d\u00e9j\u00e0 une vingtaine de succursales en Asie du Sud-Est. \u00c0 l&rsquo;\u00e9chelle mondiale, on compte aujourd&rsquo;hui plus de 400 boutiques, avec un d\u00e9ploiement acc\u00e9l\u00e9r\u00e9 dans les capitales internationales de la mode.<\/p>\n\n\n\n<p>La demande int\u00e9rieure restant faible, de plus en plus d&rsquo;entreprises chinoises (comme le fabricant de Labubu, <strong>Pop Mart<\/strong> et <strong>JD.com<\/strong>) visent la croissance occidentale. Leo Li, PDG de la soci\u00e9t\u00e9 m\u00e8re <strong>Fashion Momentum Group<\/strong> (FMG), affirme toutefois \u00e0 Reuters que cette <a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/chinese-zara-rival-urban-revivo-steps-up-global-push-with-new-stores-fashion-2025-09-03\/\">strat\u00e9gie mondiale fait partie de son ADN depuis sa cr\u00e9ation en 2006<\/a> et qu&rsquo;elle n&rsquo;est donc pas une cons\u00e9quence du ralentissement \u00e9conomique en Chine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entreprise europ\u00e9enne de design<\/h2>\n\n\n\n<p>Avec des prix de 130 yuans chinois (environ 17 euros) pour les hauts et des robes d&rsquo;\u00e9t\u00e9 \u00e0 350 yuans chinois (45 euros), l&rsquo;entreprise peut d\u00e9j\u00e0 concurrencer sans probl\u00e8me d&rsquo;autres marques de mode rapide telles que Zara et <strong>H&amp;M<\/strong>, ainsi que <strong>Primark <\/strong>et d&rsquo;autres marques grand public dans les grandes rues occidentales.<\/p>\n\n\n\n<p>Leo Li lui-m\u00eame consid\u00e8re que le d\u00e9veloppement des produits est le plus grand d\u00e9fi \u00e0 relever sur les march\u00e9s europ\u00e9ens et am\u00e9ricains : Urban Revivo a ouvert un bureau de design europ\u00e9en en 2024, afin de mieux r\u00e9pondre aux pr\u00e9f\u00e9rences occidentales et d&rsquo;\u00e9viter les \u00e9cueils auxquels les marques occidentales ont \u00e9t\u00e9 confront\u00e9es en Chine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;accoutumance \u00e0 la Chine<\/h2>\n\n\n\n<p>L&rsquo;origine chinoise ne suscite-t-elle pas des soup\u00e7ons suppl\u00e9mentaires quant aux conditions de travail et d&rsquo;environnement de la production ? C&rsquo;est vrai pour certains groupes de consommateurs, mais le succ\u00e8s d&rsquo;autres marques chinoises, comme le battage m\u00e9diatique de Labubu et l&rsquo;omnipr\u00e9sence de <strong>Temu<\/strong>, ne fait qu&rsquo;accro\u00eetre l&rsquo;accoutumance. Rares sont ceux qui s&rsquo;int\u00e9ressent encore \u00e0 la pr\u00e9sence chinoise dans le paysage de la consommation.<\/p>\n\n\n\n<p>FMG, dont le si\u00e8ge se trouve \u00e0 Guangzhou, a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de 7 milliards de yuans chinois (environ 900 millions d&rsquo;euros) en 2024 et vise \u00e0 r\u00e9aliser un chiffre d&rsquo;affaires d&rsquo;au moins 5 milliards de yuans chinois (643 millions d&rsquo;euros) en dehors de la Chine d&rsquo;ici \u00e0 2030. Le groupe envisage \u00e9galement une introduction en bourse, bien que le calendrier n&rsquo;ait pas encore \u00e9t\u00e9 arr\u00eat\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Urban Revivo ouvre un m\u00e9ga magasin de pr\u00e8s de 2 700 m\u00e8tres carr\u00e9s \u00e0 Londres, son deuxi\u00e8me dans la ville cette ann\u00e9e. L&rsquo;enseigne de mode rapide acc\u00e9l\u00e8re son expansion internationale et est souvent compar\u00e9e \u00e0 Zara, mais est-ce justifi\u00e9 ?<\/p>\n","protected":false},"author":5,"featured_media":127291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,22],"tags":[],"people":[],"extra":[43],"company":[1801],"topic":[276,310],"region":[277],"class_list":["post-127290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-mode","extra-plus","company-urban-revivo","topic-expansion","topic-ouverture-de-magasin","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque de mode chinoise Urban Revivo est-elle la nouvelle Zara ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Urban Revivo ouvre un m\u00e9ga-magasin de 2 700 m\u00e8tres carr\u00e9s \u00e0 Londres. 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