{"id":127380,"date":"2025-09-04T14:03:49","date_gmt":"2025-09-04T12:03:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=127380"},"modified":"2025-09-04T14:04:11","modified_gmt":"2025-09-04T12:04:11","slug":"aveve-ouvre-une-boutique-ephemere-dediee-a-la-patisserie-a-anvers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aveve-ouvre-une-boutique-ephemere-dediee-a-la-patisserie-a-anvers\/","title":{"rendered":"Aveve ouvre une boutique \u00e9ph\u00e9m\u00e8re d\u00e9di\u00e9e \u00e0 la p\u00e2tisserie \u00e0 Anvers"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 768)\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" 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src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Media-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Media-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Media-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Media-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Media-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Media-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-127374\" data-id=\"127374\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4333-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4333-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4333-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4333-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4333-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4333-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-127372\" data-id=\"127372\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4337-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4337-768x1024.jpg 768w, 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4336-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4336-1536x2048.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4336-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-127368\" data-id=\"127368\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4334-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4334-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4334-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4334-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4334-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4334-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-127364\" data-id=\"127364\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4332-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4332-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4332-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4332-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4332-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4332-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-127370\" data-id=\"127370\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4338-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4338-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4338-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4338-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4338-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4338-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Avec une boutique \u00e9ph\u00e9m\u00e8re ax\u00e9e sur la p\u00e2tisserie, <strong>Aveve <\/strong>souhaite inspirer les consommateurs, promouvoir son engagement en faveur du d\u00e9veloppement durable et renforcer sa position sur le march\u00e9 en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Vendeur de petits moments \u00bb<\/h2>\n\n\n\n<p>Jusqu&rsquo;\u00e0 la fin de l&rsquo;ann\u00e9e, les acheteurs sont les bienvenus dans la boutique \u00e9ph\u00e9m\u00e8re d\u00e9di\u00e9e \u00e0 la p\u00e2tisserie de la cha\u00eene de magasins de jardinage Aveve, situ\u00e9e dans la Schrijnwerkersstraat \u00e0 Anvers, dans la zone commerciale Wilde Zee. Au printemps dernier, le d\u00e9taillant avait d\u00e9j\u00e0 ouvert un magasin de jardinage temporaire au m\u00eame endroit.<\/p>\n\n\n\n<p>La vente de produits n&rsquo;est pas l&rsquo;objectif principal de cette initiative : \u00ab Nous voulons donner envie aux gens de se mettre aux fourneaux chez eux avec nos produits de p\u00e2tisserie et boulangerie \u00bb, explique Peter De Mey, directeur marketing. \u00ab Chaque week-end, nous organisons ici des d\u00e9monstrations et des ateliers. Nous proposons \u00e9galement des d\u00e9gustations de nos produits dans notre salon de th\u00e9. En fait, nous vendons des petits moments que vous vivez dans votre jardin, avec votre chien ou vos enfants. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bl\u00e9 local et durable<\/h2>\n\n\n\n<p>Avec ce pop-up, le d\u00e9taillant souhaite \u00e9galement se faire conna\u00eetre aupr\u00e8s des citadins et renforcer sa position en ligne. La cha\u00eene n&rsquo;a plus de magasins urbains, mais constate que les citadins sont plus enclins \u00e0 commander en ligne. Dans le magasin, on trouve donc de nombreuses r\u00e9f\u00e9rences \u00e0 la boutique en ligne Aveve.<\/p>\n\n\n\n<p>En outre, la filiale du groupe agricole <strong>Arvesta<\/strong> souhaite ici raconter une histoire durable. \u00ab Nous croyons en l&rsquo;agriculture durable en Belgique : une alimentation locale, durable et s\u00fbre rev\u00eat une importance strat\u00e9gique. Nos m\u00e9langes pour p\u00e2tisserie contiennent d\u00e9j\u00e0 25 % de bl\u00e9 local, cultiv\u00e9 selon notre programme durable de \u00ab carbon farming \u00bb, explique le CEO Niek Depoorter. Gr\u00e2ce \u00e0 des techniques agricoles r\u00e9g\u00e9n\u00e9ratives, le groupe collabore depuis 2021 avec les agriculteurs pour stocker le CO2 dans le sol et r\u00e9duire les \u00e9missions de CO2 pendant la culture du bl\u00e9. Aveve vise \u00e0 obtenir 100 % de sa farine \u00e0 partir de l&rsquo;agriculture carbone dans les ann\u00e9es \u00e0 venir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec une boutique \u00e9ph\u00e9m\u00e8re ax\u00e9e sur la p\u00e2tisserie, Aveve souhaite inspirer les consommateurs, promouvoir son engagement en faveur du d\u00e9veloppement durable et renforcer sa position sur le march\u00e9 en ligne.<\/p>\n","protected":false},"author":3,"featured_media":127376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[370],"topic":[310],"region":[561],"class_list":["post-127380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aveve","topic-ouverture-de-magasin","region-anvers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aveve ouvre une boutique \u00e9ph\u00e9m\u00e8re d\u00e9di\u00e9e \u00e0 la p\u00e2tisserie \u00e0 Anvers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec une boutique \u00e9ph\u00e9m\u00e8re ax\u00e9e sur la p\u00e2tisserie, Aveve 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