{"id":127503,"date":"2025-09-05T09:42:39","date_gmt":"2025-09-05T07:42:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=127503"},"modified":"2025-09-05T09:42:40","modified_gmt":"2025-09-05T07:42:40","slug":"jysk-mise-sur-les-magasins-de-ville-et-la-numerisation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/jysk-mise-sur-les-magasins-de-ville-et-la-numerisation\/","title":{"rendered":"Jysk mise sur les magasins urbains et la num\u00e9risation"},"content":{"rendered":"\n

Au cours des trois prochaines ann\u00e9es, Jysk <\/strong>entend se d\u00e9velopper plus fortement dans les grandes villes europ\u00e9ennes. Parall\u00e8lement, l’entreprise investit davantage dans les plateformes num\u00e9riques. Au Benelux, la cha\u00eene danoise de magasins d’ameublement dispose d’une grande marge de man\u0153uvre pour se d\u00e9velopper.<\/p>\n\n\n\n

Plus proche du client<\/h2>\n\n\n\n

\u201cCustomers\u2019 first choice<\/em>\u201d est le nom de la strat\u00e9gie avec laquelle Jysk veut entrer dans une nouvelle phase de croissance. Le d\u00e9taillant souhaite \u00e9largir sa client\u00e8le dans les pays o\u00f9 la cha\u00eene est d\u00e9j\u00e0 pr\u00e9sente. En outre, Jysk se concentre sur les grandes villes europ\u00e9ennes afin de faciliter les achats des clients urbains.<\/p>\n\n\n\n

\u00ab\u00a0Dans les ann\u00e9es \u00e0 venir, nous voyons des opportunit\u00e9s de croissance dans les pays o\u00f9 nous avons d\u00e9j\u00e0 des magasins et un bon r\u00e9seau logistique. En outre, nous voulons nous rapprocher de nos clients dans les grandes villes comme Madrid, o\u00f9 nous pr\u00e9voyons d’ouvrir plusieurs magasins au cours du prochain exercice\u00a0\u00bb, explique Rami Jensen, PDG de l’entreprise. Le d\u00e9taillant poss\u00e8de d\u00e9j\u00e0 plus de 3 500 magasins dans 50 pays.<\/p>\n\n\n\n

Jysk consid\u00e8re \u00e9galement qu’il y a une grande marge de croissance au Benelux. En Belgique, le 70e magasin de la cha\u00eene ouvrira le mois prochain \u00e0 Menen. L’objectif est d’atteindre au moins 125 magasins. Aux Pays-Bas, o\u00f9 le d\u00e9taillant poss\u00e8de 103 magasins, un magasin ouvrira bient\u00f4t ses portes \u00e0 Muiden, pr\u00e8s d’Amsterdam. \u00ab\u00a0C’est l’une des r\u00e9gions urbaines o\u00f9 nous voyons encore beaucoup de potentiel. Notre ambition est d’atteindre au moins 140 magasins\u00a0\u00bb, a d\u00e9clar\u00e9 Frank Christant, directeur g\u00e9n\u00e9ral de Jysk Pays-Bas, Belgique et France.<\/p>\n\n\n\n

Investissements num\u00e9riques<\/h2>\n\n\n\n

Les investissements ne se concentrent plus sur les magasins physiques, mais sur la num\u00e9risation. Au cours de la p\u00e9riode strat\u00e9gique pr\u00e9c\u00e9dente, Jysk a investi 4,7 milliards de couronnes danoises (630 millions d’euros) dans le concept de magasin 3.0, r\u00e9organisant avec succ\u00e8s plus de 3 000 magasins. Au cours de la p\u00e9riode strat\u00e9gique actuelle, le d\u00e9taillant pr\u00e9voit d’investir au moins 2 milliards de couronnes danoises (268 millions d’euros) dans l’infrastructure informatique, les achats en ligne et d’autres plates-formes ax\u00e9es sur la client\u00e8le, afin que les clients puissent visiter Jysk \u00e0 tout moment et en tout lieu.<\/p>\n\n\n\n

\u00ab\u00a0Nous avons investi dans notre r\u00e9seau de magasins, et nos points de contact num\u00e9riques doivent maintenant suivre pour que les clients puissent faire leurs achats facilement, o\u00f9 qu’ils soient\u00a0\u00bb, a d\u00e9clar\u00e9 M. Jensen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Au cours des trois prochaines ann\u00e9es, Jysk entend se d\u00e9velopper plus fortement dans les grandes villes europ\u00e9ennes. Parall\u00e8lement, l’entreprise investit davantage dans les plateformes num\u00e9riques. La cha\u00eene danoise d’articles d’ameublement voit \u00e9galement de nombreuses possibilit\u00e9s d’expansion au Benelux.<\/p>\n","protected":false},"author":3,"featured_media":127504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[],"company":[567],"topic":[276],"region":[243],"class_list":["post-127503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","company-jysk","topic-expansion","region-europe"],"acf":[],"yoast_head":"\nJysk mise sur les magasins urbains et la num\u00e9risation - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au cours des trois prochaines ann\u00e9es, Jysk entend se d\u00e9velopper plus fortement dans les grandes villes europ\u00e9ennes.\" 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