{"id":127629,"date":"2025-09-08T10:44:30","date_gmt":"2025-09-08T08:44:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=127629"},"modified":"2025-09-08T10:44:32","modified_gmt":"2025-09-08T08:44:32","slug":"le-ministre-belge-denonce-la-redulation-les-consommateurs-sont-dupes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-ministre-belge-denonce-la-redulation-les-consommateurs-sont-dupes\/","title":{"rendered":"Ministre belge d\u00e9nonce la\u00a0r\u00e9duflation : \u00ab\u00a0les consommateurs sont dup\u00e9s\u00a0\u00bb"},"content":{"rendered":"\n<p>Le ministre belge de la protection des consommateurs, Rob Beenders, veut s\u00e9vir contre les fabricants qui r\u00e9duisent la taille de leurs produits sans en adapter le prix. Il qualifie cette \u00ab\u00a0r\u00e9duflation\u00a0\u00bb d&rsquo;inacceptable et de \u00ab\u00a0nuisible \u00e0 la confiance\u00a0\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab\u00a0Les consommateurs pris pour des idiots\u00a0\u00bb<\/h2>\n\n\n\n<p>\u00ab\u00a0Il est inacceptable que les fabricants r\u00e9duisent secr\u00e8tement le contenu de leurs produits alors que le prix reste le m\u00eame, voire augmente\u00a0\u00bb, selon le ministre f\u00e9d\u00e9ral dans Het Nieuwsblad. \u00ab\u00a0La r\u00e9duflation est une strat\u00e9gie commerciale des marques visant \u00e0 augmenter les prix et donc \u00e0 gagner plus. Cela nuit \u00e0 la confiance des consommateurs, car les producteurs les traitent comme s&rsquo;ils \u00e9taient des idiots\u00a0\u00bb.<\/p>\n\n\n\n<p>Beenders a r\u00e9agi <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/mondelez-devant-les-tribunaux-pour-la-reduction-du-contenu-des-produits-milka\/\">apr\u00e8s qu&rsquo;une action en justice a \u00e9t\u00e9 intent\u00e9e en Allemagne<\/a> contre <strong>Mondelez<\/strong> parce que les barres chocolat\u00e9es Milka se sont av\u00e9r\u00e9es soudainement plus l\u00e9g\u00e8res d&rsquo;une douzaine de grammes et plus minces d&rsquo;un millim\u00e8tre, tandis que le prix a en fait augment\u00e9 dans certains cas. D&rsquo;autres fabricants ont \u00e9galement modifi\u00e9 le contenu de leurs produits sans l&rsquo;indiquer clairement, comme le montrent les recherches men\u00e9es par l&rsquo;association n\u00e9erlandaise des consommateurs et Het Nieuwsblad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9tiquette obligatoire sur les ajustements ?<\/h2>\n\n\n\n<p>Il n&rsquo;existe pas d&rsquo;interdiction explicite de la contraction, et celle-ci ne peut exister que si elle est approuv\u00e9e au niveau europ\u00e9en. Toutefois, l&rsquo;inspection \u00e9conomique nationale peut parfois qualifier certains cas de pratiques commerciales trompeuses. En attendant, le ministre veut obliger les fabricants \u00e0 rendre visibles les modifications de poids ou de quantit\u00e9. Il envisage d&rsquo;apposer des \u00e9tiquettes visibles sur les emballages, mais reconna\u00eet qu&rsquo;il n&rsquo;existe pas encore de plan d&rsquo;action d\u00e9finitif. <\/p>\n\n\n\n<p>Beenders s&rsquo;inspire de l&rsquo;\u00e9tranger: en Allemagne, l&rsquo;association de consommateurs pr\u00e9conise des \u00e9tiquettes obligatoires qui restent visibles pendant six mois ; en France, les magasins sont <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/shrinkflation-les-supermarches-francais-devront-informer-les-consommateurs\/\">tenus d&rsquo;indiquer si la taille ou le poids d\u2019un produit diminue<\/a>. Toutefois, m\u00eame si un projet de loi est adopt\u00e9, il faudra attendre plus d&rsquo;un an avant que les \u00e9tiquettes ne soient effectivement appos\u00e9es en Belgique. C&rsquo;est pourquoi le ministre appelle entre-temps le secteur \u00e0 communiquer ouvertement et honn\u00eatement avec ses clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le ministre belge de la protection des consommateurs, Rob Beenders, veut s\u00e9vir contre les fabricants qui r\u00e9duisent la taille de leurs produits sans en adapter le prix. Il qualifie cette \u00ab\u00a0r\u00e9duflation\u00a0\u00bb d&rsquo;inacceptable et de \u00ab\u00a0nuisible \u00e0 la confiance\u00a0\u00bb.<\/p>\n","protected":false},"author":5,"featured_media":127630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[],"topic":[386,710],"region":[226],"class_list":{"0":"post-127629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"topic-fmcg","11":"topic-legislation","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ministre belge d\u00e9nonce la\u00a0r\u00e9duflation : &quot;les consommateurs 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