{"id":12770,"date":"2016-03-30T14:41:44","date_gmt":"2016-03-30T14:41:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/nouveau-retaildetail-food-fait-le-lien-entre-la-revue-specialisee-et-le-direct-mail-2\/"},"modified":"2016-03-30T14:41:44","modified_gmt":"2016-03-30T14:41:44","slug":"nouveau-retaildetail-food-fait-le-lien-entre-la-revue-specialisee-et-le-direct-mail-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/nouveau-retaildetail-food-fait-le-lien-entre-la-revue-specialisee-et-le-direct-mail-2\/","title":{"rendered":"Nouveau : RetailDetail Food fait le lien entre la revue sp\u00e9cialis\u00e9e et le direct mail"},"content":{"rendered":"

RetailDetail lance une nouvelle publication : RetailDetail Food, un\u00a0magazine bimensuel inspirant, r\u00e9dig\u00e9 sur mesure pour le secteur des supermarch\u00e9s. Le premier num\u00e9ro vient de para\u00eetre et est disponible online.<\/p>\n

<\/p>\n

Une revue sp\u00e9cialis\u00e9e personnalis\u00e9e<\/h2>\n

Cette revue est unique en ce sens que son contenu est partiellement personnalis\u00e9. Diff\u00e9rents groupes de lecteurs y d\u00e9couvriront un contenu sur mesure : une prouesse technologique rendue possible gr\u00e2ce au partenariat avec Symeta, sp\u00e9cialiste de la communication imprim\u00e9e personnalis\u00e9e. Ainsi RetailDetail Food est le premier \u00e0 faire le lien entre une revue sp\u00e9cialis\u00e9e et le direct mail.<\/p>\n

\n\u00ab Je suis tr\u00e8s fier de cette primeur \u00bb, explique l\u2019\u00e9diteur Jorg Snoeck. \u00ab L\u2019avenir de la communication est personnel. Les annonceurs qui concluent des accords exclusifs avec des retailers sp\u00e9cifiques, pourront ainsi communiquer de mani\u00e8re cibl\u00e9e. \u00bb<\/p>\n

\nProche du lecteur<\/h2>\n

\u00ab Une revue sp\u00e9cialis\u00e9e se doit d\u2019\u00eatre proche du lecteur \u00bb, affirme le r\u00e9dacteur en chef Stefan Van Rompaey. \u00ab Nous fournissons des informations par et pour les retailers du secteur food, le tout aliment\u00e9 par un panel de commer\u00e7ants engag\u00e9s. Ainsi RetailDetail garantit un contenu pertinent et distinctif. \u00bb<\/p>\n

\nRetailDetail Food est imprim\u00e9 en format tablo\u00efde et para\u00eetra toutes les deux semaines, except\u00e9 durant les p\u00e9riodes de vacances. Onze num\u00e9ros para\u00eetront encore en 2016. RetailDetail Food aura \u00e9galement une extension online avec une e-newsletter et un contenu personnalisable.<\/p>\n

Cliquez ici pour d\u00e9couvrir le premier num\u00e9ro de RetailDetail Food<\/a>.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

RetailDetail lance une nouvelle publication : RetailDetail Food, un\u00a0magazine bimensuel inspirant, r\u00e9dig\u00e9 sur mesure pour le secteur des supermarch\u00e9s. Le premier num\u00e9ro vient de para\u00eetre et est disponible online. Une revue sp\u00e9cialis\u00e9e personnalis\u00e9e Cette revue est unique en ce sens que son contenu est partiellement personnalis\u00e9. Diff\u00e9rents groupes de lecteurs y d\u00e9couvriront un contenu sur […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nNouveau : RetailDetail Food fait le lien entre la revue sp\u00e9cialis\u00e9e et le direct mail - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/nouveau-retaildetail-food-fait-le-lien-entre-la-revue-specialisee-et-le-direct-mail-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveau : RetailDetail Food fait le lien entre la revue sp\u00e9cialis\u00e9e et le direct mail - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"RetailDetail lance une nouvelle publication : RetailDetail Food, un\u00a0magazine bimensuel inspirant, r\u00e9dig\u00e9 sur mesure pour le secteur des supermarch\u00e9s. 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