{"id":127983,"date":"2025-09-10T16:59:24","date_gmt":"2025-09-10T14:59:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=127983"},"modified":"2025-09-10T16:59:25","modified_gmt":"2025-09-10T14:59:25","slug":"cortefiel-celebre-son-80e-anniversaire-avec-un-lancement-au-mexique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/cortefiel-celebre-son-80e-anniversaire-avec-un-lancement-au-mexique\/","title":{"rendered":"Cortefiel c\u00e9l\u00e8bre son 80e anniversaire avec un lancement au Mexique"},"content":{"rendered":"\n

Le d\u00e9taillant espagnol de v\u00eatements Cortefiel<\/strong>, la premi\u00e8re marque de Tendam <\/strong>fond\u00e9e en 1945, f\u00eate cette ann\u00e9e son 80e anniversaire. Apr\u00e8s de nombreuses festivit\u00e9s de septembre \u00e0 f\u00e9vrier, l’entreprise se lance dans une nouvelle aventure : l’ouverture de boutiques en gestion propre au Mexique.<\/p>\n\n\n\n

Habiller Lyndon B. Johnson et Columbo<\/h2>\n\n\n\n

Pour c\u00e9l\u00e9brer son anniversaire, le d\u00e9taillant octog\u00e9naire d\u00e9ploie un programme qui comprend des initiatives en magasin, des projets culturels et des collaborations sociales. Par exemple, une exposition de publicit\u00e9s historiques aura lieu \u00e0 Madrid en octobre. L’exposition retrace les \u00e9tapes importantes de la marque, depuis son usine pionni\u00e8re produisant une chemise par minute, jusqu’aux ann\u00e9es 1960, lorsque la marque s’est \u00e9tendue aux \u00c9tats-Unis, habillant des personnalit\u00e9s telles que le pr\u00e9sident am\u00e9ricain Lyndon B. Johnson et le d\u00e9tective de t\u00e9l\u00e9vision Columbo.<\/p>\n\n\n\n

L’agenda du mois d’octobre comprend \u00e9galement la premi\u00e8re du film de mode \u00ab\u00a0Everything to Dress\u00a0\u00bb, qui souligne l’identit\u00e9 de Cortefiel comme \u00e9tant transversale et parall\u00e8le \u00e0 l’\u00e9volution sociale et esth\u00e9tique de la soci\u00e9t\u00e9 espagnole au cours de huit d\u00e9cennies. En novembre, la marque r\u00e9compensera les membres de son Club Cortefiel – le premier programme de fid\u00e9lisation \u00e0 la mode en Espagne, fond\u00e9 en 1979 – avec l’initiative \u00ab\u00a0Une garde-robe pour la vie\u00a0\u00bb.<\/p>\n\n\n\n

Cependant, la marque ne perd pas de vue l’avenir. L’ouverture du premier magasin ind\u00e9pendant de Cortefiel au Mexique en 2026 figure parmi les prochaines \u00e9tapes. Cortefiel exploite actuellement 250 points de vente dans plus de 40 pays. Cette ann\u00e9e, dix nouveaux points de vente ont ouvert leurs portes dans les grands magasins Shaws en Irlande.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le d\u00e9taillant espagnol de v\u00eatements Cortefiel, premi\u00e8re marque de Tendam fond\u00e9e en 1945, f\u00eate cette ann\u00e9e son 80e anniversaire. Apr\u00e8s les festivit\u00e9s organis\u00e9es de septembre \u00e0 f\u00e9vrier, l’entreprise se lance dans une nouvelle aventure : l’ouverture de boutiques en nom propre au Mexique.<\/p>\n","protected":false},"author":10,"featured_media":127984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[924,923],"topic":[276],"region":[1809,580],"class_list":{"0":"post-127983","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-cortefiel","11":"company-tendam-group","12":"topic-expansion","13":"region-amerique-du-sud","14":"region-espagne"},"acf":[],"yoast_head":"\nCortefiel c\u00e9l\u00e8bre son 80e anniversaire avec un lancement au Mexique - 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