{"id":128176,"date":"2025-09-12T09:38:51","date_gmt":"2025-09-12T07:38:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128176"},"modified":"2025-09-12T09:38:53","modified_gmt":"2025-09-12T07:38:53","slug":"hellofresh-lance-la-marque-de-repas-factor-sur-le-marche-francophone","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-lance-la-marque-de-repas-factor-sur-le-marche-francophone\/","title":{"rendered":"HelloFresh lance la marque de repas Factor sur le march\u00e9 francophone"},"content":{"rendered":"\n

Deux ans apr\u00e8s son lancement en Flandre, HelloFresh<\/strong> lance \u00e9galement sa marque de plats cuisin\u00e9s Factor <\/strong>\u00e0 Bruxelles et en Wallonie : \u00ab\u00a0Les ventes en Flandre sont meilleures qu’esp\u00e9r\u00e9\u00a0\u00bb, d\u00e9clare l’entreprise, qui souhaite poursuivre sa croissance en Europe.<\/p>\n\n\n\n

Tests positifs<\/h2>\n\n\n\n

HelloFresh a rachet\u00e9 le producteur am\u00e9ricain de repas Factor en 2020 et a lanc\u00e9 la marque en Europe en 2023, en commen\u00e7ant par les march\u00e9s n\u00e9erlandais et flamand,<\/a> pour des raisons logistiques : les repas frais sont pr\u00e9par\u00e9s aux Pays-Bas. Entre-temps, Factor est pr\u00e9sent dans cinq pays europ\u00e9ens : outre la Belgique et les Pays-Bas, le Danemark, l’Allemagne et la Su\u00e8de. En s’implantant \u00e0 Bruxelles et en Wallonie, la marque dessert pour la premi\u00e8re fois un march\u00e9 francophone.<\/p>\n\n\n\n

\u00ab\u00a0Les ventes en Flandre sont meilleures qu’esp\u00e9r\u00e9<\/a>\u00ab\u00a0, a d\u00e9clar\u00e9 Simon Singharaj, directeur marketing de Factor Europe, au journal \u00e9conomique L’Echo. Les premiers tests effectu\u00e9s en juillet \u00e0 Bruxelles et en Wallonie se sont \u00e9galement r\u00e9v\u00e9l\u00e9s positifs. Depuis la semaine derni\u00e8re, le d\u00e9ploiement est une r\u00e9alit\u00e9.<\/p>\n\n\n\n

Devenir un leader du march\u00e9<\/h2>\n\n\n\n

Factor propose \u00e0 ses clients un choix de 18 recettes par semaine, dont plusieurs v\u00e9g\u00e9tariennes et v\u00e9g\u00e9taliennes, ainsi que des options telles que hyperprot\u00e9in\u00e9e, calorique ou c\u00e9to. Le prix moyen par portion est d’environ 10 euros, mais les clients peuvent opter pour une formule d’abonnement flexible moins ch\u00e8re.<\/p>\n\n\n\n

Alors que les ventes globales de HelloFresh sont en baisse, Factor a augment\u00e9 de 3,6 %<\/a> pour atteindre 1,05 milliard d’euros au cours du premier semestre de l’ann\u00e9e. La marque entend poursuivre son expansion en Europe pour y devenir le leader du march\u00e9 des plats pr\u00e9par\u00e9s. M. Singharaj ne peut toutefois pas dire quand la marque s’attaquera au prochain march\u00e9 : \u00ab\u00a0Plusieurs options sont sur la table\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Deux ans apr\u00e8s son lancement en Flandre, HelloFresh lance \u00e9galement sa marque de plats cuisin\u00e9s Factor \u00e0 Bruxelles et en Wallonie : \u00ab\u00a0Les ventes en Flandre d\u00e9passent les esp\u00e9rances\u00a0\u00bb, d\u00e9clare l’entreprise, qui souhaite poursuivre sa croissance en Europe. <\/p>\n","protected":false},"author":3,"featured_media":128177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[254],"topic":[276],"region":[226],"class_list":{"0":"post-128176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-hellofresh","11":"topic-expansion","12":"region-belgique"},"acf":[],"yoast_head":"\nHelloFresh lance la marque 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