{"id":1282,"date":"2012-01-24T16:08:52","date_gmt":"2012-01-24T16:08:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/aveve-mene-une-etrange-enquete-aupres-de-ses-clients\/"},"modified":"2012-01-24T16:08:52","modified_gmt":"2012-01-24T16:08:52","slug":"aveve-mene-une-etrange-enquete-aupres-de-ses-clients","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/aveve-mene-une-etrange-enquete-aupres-de-ses-clients\/","title":{"rendered":"Aveve m\u00e8ne une  \u00ab \u00e9trange \u00bb enqu\u00eate aupr\u00e8s de ses clients"},"content":{"rendered":"<p>Via e-mail Aveve demande \u00e0 ses clients ayant r\u00e9cemment visit\u00e9 l\u2019un de leur magasins, de cliquer sur un petit visage exprimant au mieux les \u00e9motions ressenties\u00a0 durant leur shopping. \u00ab Nous testons une nouvelle mani\u00e8re d\u2019inciter les gens \u00e0 participer \u00e0 une enqu\u00eate. Cliquer sur un visage nous semble plus ludique que de r\u00e9pondre \u00e0 des questions parfois ennuyeuses, nous voulons rendre les choses agr\u00e9ables pour nos clients \u00bb, indique Rudy Lef\u00e8vre, directeur d\u2019Aveve, pour expliquer cette enqu\u00eate quelque peu inhabituelle.<\/p>\n<p>Pour Aveve il s\u2019agit de d\u00e9terminer si le client recommanderait leurs magasins \u00e0 un ami ou \u00e0 sa famille. \u00bb D\u2019ici un mois on devrait conna\u00eetre les r\u00e9sultats de cette \u00e9tude NetPromoterScore.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduit par Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Via e-mail Aveve demande \u00e0 ses clients ayant r\u00e9cemment visit\u00e9 l\u2019un de leur magasins, de cliquer sur un petit visage exprimant au mieux les \u00e9motions ressenties\u00a0 durant leur shopping. \u00ab Nous testons une nouvelle mani\u00e8re d\u2019inciter les gens \u00e0 participer \u00e0 une enqu\u00eate. Cliquer sur un visage nous semble plus ludique que de r\u00e9pondre \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aveve m\u00e8ne une \u00ab \u00e9trange \u00bb enqu\u00eate aupr\u00e8s de ses clients - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/aveve-mene-une-etrange-enquete-aupres-de-ses-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aveve m\u00e8ne une \u00ab \u00e9trange \u00bb enqu\u00eate aupr\u00e8s de ses clients - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Via e-mail Aveve demande \u00e0 ses clients ayant r\u00e9cemment visit\u00e9 l\u2019un de leur magasins, de cliquer sur un petit visage exprimant au mieux les \u00e9motions ressenties\u00a0 durant leur shopping. \u00ab Nous testons une nouvelle mani\u00e8re d\u2019inciter les gens \u00e0 participer \u00e0 une enqu\u00eate. 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