{"id":128227,"date":"2025-09-12T14:23:33","date_gmt":"2025-09-12T12:23:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128227"},"modified":"2025-09-12T14:23:34","modified_gmt":"2025-09-12T12:23:34","slug":"habitat-retourne-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/habitat-retourne-en-belgique\/","title":{"rendered":"Habitat retourne en Belgique"},"content":{"rendered":"\n

Habitat <\/strong>poursuit son retour avec ses premiers lancements en ligne hors de France : depuis le 10 septembre, les clients francophones de Belgique et de Suisse peuvent choisir parmi plus de 1 100 r\u00e9f\u00e9rences. Il s’agit de la premi\u00e8re \u00e9tape d’une strat\u00e9gie d’expansion europ\u00e9enne men\u00e9e par le groupe Vente-unique.com.<\/p>\n\n\n\n

S’adresser aux nouvelles g\u00e9n\u00e9rations<\/h2>\n\n\n\n

Apr\u00e8s un d\u00e9p\u00f4t de bilan en 2023<\/a>, Habitat a connu une relance r\u00e9ussie en France avec le lancement d’une boutique en ligne par Vente-unique.com en juin 2024. Depuis, elle a d\u00e9j\u00e0 vendu 66 246 produits. Le chiffre d’affaires de la marque embl\u00e9matique s’est \u00e9lev\u00e9 \u00e0 environ 5 millions d’euros au cours des six derniers mois<\/a>, indique l’entreprise \u00e0 LSA. Aujourd’hui, le sp\u00e9cialiste de l’ameublement et de la d\u00e9coration veut continuer \u00e0 d\u00e9velopper sa pr\u00e9sence en Europe : dans un premier temps, sa gamme de plus de 1 100 r\u00e9f\u00e9rences est disponible pour les clients francophones en Belgique et en Suisse depuis le 10 septembre.<\/p>\n\n\n\n

Elle ne s’arr\u00eatera pas l\u00e0 : ce n’est que la premi\u00e8re \u00e9tape d’un plan d’expansion europ\u00e9en. La marque veut s\u00e9duire une nouvelle g\u00e9n\u00e9ration de consommateurs sensibles au design durable, esth\u00e9tique et accessible. Habitat se pr\u00e9pare d\u00e9j\u00e0 \u00e0 ouvrir de nouveaux sites web dans d’autres pays europ\u00e9ens, dans d’autres langues. L’accent sera d’abord mis sur les march\u00e9s les plus importants, tels que l’Allemagne et l’Espagne, puis le d\u00e9taillant pr\u00e9voit de s’\u00e9tendre \u00e0 d’autres r\u00e9gions et places de march\u00e9 locales. Le propri\u00e9taire Vente-unique.com, pr\u00e9sent dans 11 pays europ\u00e9ens, conna\u00eet bien les diff\u00e9rences en mati\u00e8re de paiement, de livraison et de comportement d’achat. <\/p>\n","protected":false},"excerpt":{"rendered":"

Habitat poursuit son retour avec ses premiers lancements en ligne hors de France : depuis le 10 septembre, les clients francophones de Belgique et de Suisse peuvent choisir parmi plus de 1 100 r\u00e9f\u00e9rences. Il s’agit de la premi\u00e8re \u00e9tape d’une strat\u00e9gie d’expansion europ\u00e9enne men\u00e9e par le groupe Vente-unique.com.<\/p>\n","protected":false},"author":3,"featured_media":128228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[],"company":[1128],"topic":[276],"region":[243],"class_list":["post-128227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","company-habitat","topic-expansion","region-europe"],"acf":[],"yoast_head":"\nHabitat retourne en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Depuis le 10 septembre, les clients francophones de Belgique et de Suisse peuvent choisir parmi plus de 1 100 r\u00e9f\u00e9rences Habitat.\" \/>\n<meta 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