{"id":128253,"date":"2025-09-12T16:31:32","date_gmt":"2025-09-12T14:31:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128253"},"modified":"2025-09-12T16:31:34","modified_gmt":"2025-09-12T14:31:34","slug":"noukies-fait-faillite-mais-redemarre-aussitot","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/noukies-fait-faillite-mais-redemarre-aussitot\/","title":{"rendered":"Noukies fait faillite mais red\u00e9marre aussit\u00f4t"},"content":{"rendered":"\n<p>La marque belge de produits pour b\u00e9b\u00e9s <strong>Noukies <\/strong>a \u00e9t\u00e9 d\u00e9clar\u00e9e en faillite. La marque bas\u00e9e \u00e0 Waterloo ne dispara\u00eet pas pour autant : les trois enfants des fondateurs reprennent l&rsquo;entreprise et lancent \u00ab\u00a0Noukies 2.0\u00a0\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Effacer les pertes<\/h2>\n\n\n\n<p>La faillite de Noukies fait suite \u00e0 des ann\u00e9es de pertes soutenues. En 2024, Noukies a inscrit 1,8 million d&rsquo;euros de pertes, ce qui repr\u00e9sente un d\u00e9ficit total de pas moins de 12,9 millions d&rsquo;euros depuis 2017. Les fondateurs Simon-Pierre Gilliot et Katia De Paepe ont ensuite d\u00e9cid\u00e9 de jeter l&rsquo;\u00e9ponge. L&rsquo;actionnaire minoritaire Wallonie Entreprendre (20%) perd sa participation.<\/p>\n\n\n\n<p>Selon l&rsquo;administrateur d\u00e9l\u00e9gu\u00e9 Amaury Gilliot, l&rsquo;un des trois enfants, la relance offrait la seule chance d&rsquo;avenir : \u00ab\u00a0Nous avons redress\u00e9 l&rsquo;entreprise ces derniers mois, mais les pertes report\u00e9es ne nous laissaient pas l&rsquo;espace n\u00e9cessaire pour d\u00e9ployer notre nouvelle strat\u00e9gie. Nous avons donc <a href=\"https:\/\/www.lecho.be\/entreprises\/produits-de-consommation\/l-entreprise-de-produits-pour-bebes-noukies-declare-en-faillite-pour-repartir-d-une-page-blanche\/10623956.html\">d\u00e9cid\u00e9 de repartir sur de nouvelles bases<\/a>\u00ab\u00a0. La nouvelle soci\u00e9t\u00e9 reprendra 17 des 24 employ\u00e9s de l&rsquo;entreprise, rapporte L&rsquo;Echo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Passage \u00e0 la vente en ligne<\/h2>\n\n\n\n<p>La deuxi\u00e8me g\u00e9n\u00e9ration pr\u00e9voit de se concentrer sur les ventes en ligne et la distribution par le biais de grandes cha\u00eenes. Le dernier magasin physique, situ\u00e9 \u00e0 Maasmechelen, a ferm\u00e9 ses portes jeudi. Les canaux en ligne repr\u00e9sentent d\u00e9j\u00e0 pr\u00e8s de la moiti\u00e9 du chiffre d&rsquo;affaires. Depuis son entrep\u00f4t \u00e0 La Louvi\u00e8re, l&rsquo;entreprise continue de distribuer 200 \u00e0 300 nouveaux produits &#8211; peluches, articles pour b\u00e9b\u00e9s et v\u00eatements &#8211; chaque ann\u00e9e.<\/p>\n\n\n\n<p>La France reste le march\u00e9 principal, avec 60 % des ventes, la Belgique et le Luxembourg \u00e9tant des march\u00e9s secondaires. En 2024, Noukies r\u00e9alise encore 10 millions d&rsquo;euros de chiffre d&rsquo;affaires, soit la moiti\u00e9 de ce qu&rsquo;elle a r\u00e9alis\u00e9 entre 2011 et 2018. Pourtant, l&rsquo;optimisme est l\u00e0 : \u00ab\u00a0Cela va peut-\u00eatre en \u00e9tonner certains, mais, malgr\u00e9 la faillite, notre ann\u00e9e 2025 sera tr\u00e8s bonne. Nos relations avec tous nos fournisseurs strat\u00e9giques n&rsquo;ont pas \u00e9t\u00e9 entrav\u00e9es par la faillite. Nous avons donc bon espoir d&rsquo;\u00eatre \u00e0 l&rsquo;\u00e9quilibre cette ann\u00e9e.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque belge de produits pour b\u00e9b\u00e9s Noukies a \u00e9t\u00e9 d\u00e9clar\u00e9e en faillite. La marque bas\u00e9e \u00e0 Waterloo ne dispara\u00eet pas pour autant : les trois enfants des fondateurs reprennent l&rsquo;entreprise et lancent \u00ab\u00a0Noukies 2.0\u00a0\u00bb.<\/p>\n","protected":false},"author":5,"featured_media":128254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[1815],"topic":[1085],"region":[226],"class_list":["post-128253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-noukies","topic-faillite","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Noukies fait faillite mais red\u00e9marre 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