{"id":128329,"date":"2025-09-15T10:35:43","date_gmt":"2025-09-15T08:35:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128329"},"modified":"2025-09-15T10:35:45","modified_gmt":"2025-09-15T08:35:45","slug":"le-specialiste-du-reconditionnement-back-market-lance-un-service-de-reparation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/le-specialiste-du-reconditionnement-back-market-lance-un-service-de-reparation\/","title":{"rendered":"Le sp\u00e9cialiste du reconditionnement Back Market lance un service de r\u00e9paration"},"content":{"rendered":"\n<p><strong>Back Market<\/strong>, la place de march\u00e9 sp\u00e9cialis\u00e9e dans l&rsquo;\u00e9lectronique haut de gamme <em>reconditionn\u00e9e <\/em>, affiche des chiffres record et lance de nouveaux services pour acc\u00e9l\u00e9rer sa croissance, notamment une plateforme de r\u00e9paration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une croissance \u00e0 deux chiffres<\/h2>\n\n\n\n<p>Back Market, acteur mondial de l&rsquo;\u00e9lectronique reconditionn\u00e9e, a vu le nombre de ses nouveaux utilisateurs augmenter de 36 % au deuxi\u00e8me trimestre. La plateforme pr\u00e9voit d&rsquo;enregistrer des ventes brutes totales (valeur marchande brute ou VMB) de plus de 3 milliards d&rsquo;euros cette ann\u00e9e. Les \u00c9tats-Unis sont devenus le deuxi\u00e8me plus grand march\u00e9 pour l&rsquo;acteur fran\u00e7ais, qui a \u00e9galement continu\u00e9 \u00e0 cro\u00eetre de plus de 10 % sur son march\u00e9 national. L&rsquo;entreprise, fond\u00e9e \u00e0 Paris en 2014, compte d\u00e9j\u00e0 17 millions de clients sur 17 march\u00e9s.<\/p>\n\n\n\n<p>Les \u00c9tats-Unis, le Royaume-Uni et l&rsquo;Allemagne ont chacun connu une croissance \u00e0 deux chiffres, suivis par l&rsquo;Espagne en tant que cinqui\u00e8me plus grand march\u00e9. En Autriche, Back Market a presque tripl\u00e9 son GMV au deuxi\u00e8me trimestre, tandis que l&rsquo;Italie, l&rsquo;Autriche et le Portugal ont enregistr\u00e9 une croissance de plus de 100 % en glissement annuel. Dans un contexte d&rsquo;inflation, d&rsquo;incertitude g\u00e9opolitique et de tensions commerciales, les appareils \u00e9lectrom\u00e9nagers remis \u00e0 neuf offrent une valeur ajout\u00e9e, en particulier pour les familles et les \u00e9tudiants \u00e0 des moments cl\u00e9s tels que la rentr\u00e9e scolaire et les vacances, a d\u00e9clar\u00e9 Back Market dans un communiqu\u00e9 de presse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un guichet unique<\/h2>\n\n\n\n<p>Depuis 2011, la part de march\u00e9 de la technologie remise \u00e0 neuf par rapport \u00e0 la technologie neuve est pass\u00e9e de 4 % \u00e0 36 %, indique l&rsquo;entreprise. \u00ab\u00a0Les consommateurs choisissent la durabilit\u00e9, la r\u00e9paration et la r\u00e9utilisation parce que c&rsquo;est bon pour leur portefeuille et pour la plan\u00e8te. Notre r\u00f4le \u00e0 Back Market est d&rsquo;acc\u00e9l\u00e9rer ce mouvement et de faire du choix durable un choix facile\u00a0\u00bb, a d\u00e9clar\u00e9 Thibaud Hug de Larauze, cofondateur et PDG de Back Market. Il a annonc\u00e9 une nouvelle phase de croissance pour la plateforme, avec des services con\u00e7us pour faire de Back Market un guichet unique.<\/p>\n\n\n\n<p>Le 15 septembre, la soci\u00e9t\u00e9 lancera une plateforme de r\u00e9paration de smartphones et de tablettes, \u00e0 la fois sur une base ponctuelle et bient\u00f4t via un mod\u00e8le d&rsquo;abonnement mensuel. La plateforme sera d&rsquo;abord lanc\u00e9e en France, en Allemagne et en Espagne. L&rsquo;offre interentreprises se d\u00e9veloppe \u00e9galement. Le service, d\u00e9j\u00e0 utilis\u00e9 par pr\u00e8s de 6 000 entreprises en France et 250 aux \u00c9tats-Unis, aide les organisations \u00e0 r\u00e9duire leurs co\u00fbts informatiques tout en atteignant leurs objectifs de d\u00e9veloppement durable. De grands noms comme Kering, Vinci, Air France et Le Point l&rsquo;ont d\u00e9j\u00e0 rejoint.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back Market, la place de march\u00e9 sp\u00e9cialis\u00e9e dans l&rsquo;\u00e9lectronique haut de gamme reconditionn\u00e9e, affiche des chiffres record et lance de nouveaux services pour acc\u00e9l\u00e9rer sa croissance, notamment une plateforme de r\u00e9paration. <\/p>\n","protected":false},"author":3,"featured_media":128330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[173],"people":[],"extra":[43],"company":[1816],"topic":[373,266],"region":[],"class_list":["post-128329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","tag-seconde-main","extra-plus","company-back-market","topic-durabilite","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le sp\u00e9cialiste du reconditionnement Back Market lance un service de r\u00e9paration - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Back Market, la place de march\u00e9 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