{"id":128436,"date":"2025-09-15T16:11:23","date_gmt":"2025-09-15T14:11:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128436"},"modified":"2025-09-15T16:11:25","modified_gmt":"2025-09-15T14:11:25","slug":"auchan-restructure-son-organisation-autour-de-zones-de-vie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/auchan-restructure-son-organisation-autour-de-zones-de-vie\/","title":{"rendered":"Auchan restructure son organisation autour de \u00ab\u00a0zones de vie\u00a0\u00bb"},"content":{"rendered":"\n<p>Chez <strong>Auchan<\/strong>, il n&rsquo;y a plus cinq mais 52 r\u00e9gions : le groupe fran\u00e7ais de supermarch\u00e9s red\u00e9coupe sa structure organisationnelle en \u00ab\u00a0zones de vie\u00a0\u00bb au lieu des traditionnelles d\u00e9marcations g\u00e9ographiques. Il s&rsquo;agit de cr\u00e9er des zones plus autonomes et plus rentables.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des zones logiques<\/h2>\n\n\n\n<p>Auchan France introduit une nouvelle structure organisationnelle \u00e0 partir du 15 septembre : 52 \u00ab\u00a0zones de vie\u00a0\u00bb remplacent la division traditionnelle en cinq r\u00e9gions. Au total, 538 magasins &#8211; hypermarch\u00e9s, supermarch\u00e9s et drives &#8211; rel\u00e8vent d\u00e9sormais de quatre grandes r\u00e9gions, chacune comprenant plusieurs zones.<\/p>\n\n\n\n<p>\u00ab\u00a0Nous entrons dans un monde plus horizontal et moins vertical. Une zone de vie regroupe des magasins Auchan, mais aussi des drives, sur un m\u00eame <a href=\"https:\/\/www.lsa-conso.fr\/auchan-lance-une-nouvelle-organisation-autour-de-52-zones-de-vie,462186\">territoire qui a du sens du point de vue de la consommation, de la mobilit\u00e9 et du march\u00e9 du travail<\/a>\u00ab\u00a0, a expliqu\u00e9 Guillaume Darrasse, directeur g\u00e9n\u00e9ral, \u00e0 LSA. Le mod\u00e8le est test\u00e9 depuis le d\u00e9but de l&rsquo;ann\u00e9e dans la r\u00e9gion de Bordeaux, o\u00f9 deux hypermarch\u00e9s et 14 supermarch\u00e9s ont form\u00e9 ensemble une zone pilote.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coop\u00e9ration ou \u00e9conomies ?<\/h2>\n\n\n\n<p>Chaque zone aura son propre chef et son propre comit\u00e9, et centralisera les services de soutien, tels que les ressources humaines. Certains magasins seront d\u00e9sign\u00e9s comme \u00ab\u00a0plateformes\u00a0\u00bb : ils joueront le r\u00f4le de centres de logistique et de production pour les autres succursales de la zone. Par ailleurs, la r\u00e9organisation devrait favoriser la coop\u00e9ration entre les branches int\u00e9gr\u00e9es, les magasins franchis\u00e9s et les anciens magasins Casino. Ils peuvent d\u00e9sormais partager des fournisseurs, communiquer conjointement au niveau local ou distribuer des produits frais entre eux.<\/p>\n\n\n\n<p>Cependant, tout le monde n&rsquo;y voit pas d&rsquo;avantages. Les repr\u00e9sentants syndicaux craignent que les services d&rsquo;appui communs ne soient surtout un moyen de r\u00e9duire le personnel. En 2024, la branche fran\u00e7aise d&rsquo;Auchan a enregistr\u00e9 une perte nette de 296 millions d&rsquo;euros pour un chiffre d&rsquo;affaires de 16,9 milliards d&rsquo;euros. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez Auchan, il n&rsquo;y a plus cinq mais 52 r\u00e9gions : le groupe fran\u00e7ais de supermarch\u00e9s red\u00e9coupe sa structure organisationnelle en \u00ab\u00a0zones de vie\u00a0\u00bb au lieu des traditionnelles d\u00e9marcations g\u00e9ographiques. Il s&rsquo;agit de cr\u00e9er des zones plus autonomes et plus rentables.<\/p>\n","protected":false},"author":5,"featured_media":80254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[719],"topic":[332],"region":[342],"class_list":{"0":"post-128436","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-auchan","11":"topic-restructuration","12":"region-france"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auchan restructure son organisation autour de &quot;zones de vie&quot; - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/auchan-restructure-son-organisation-autour-de-zones-de-vie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auchan restructure son organisation autour de &quot;zones de vie&quot; - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Chez Auchan, il n&#039;y a plus cinq mais 52 r\u00e9gions : le groupe fran\u00e7ais de supermarch\u00e9s red\u00e9coupe sa structure organisationnelle en &quot;zones de vie&quot; au lieu des traditionnelles d\u00e9marcations g\u00e9ographiques. 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