{"id":128550,"date":"2025-09-16T15:30:49","date_gmt":"2025-09-16T13:30:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128550"},"modified":"2025-09-16T15:30:52","modified_gmt":"2025-09-16T13:30:52","slug":"la-ruche-qui-dit-oui-entre-dans-les-mains-des-espagnols","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-ruche-qui-dit-oui-entre-dans-les-mains-des-espagnols\/","title":{"rendered":"La Ruche qui dit Oui entre dans les mains des Espagnols"},"content":{"rendered":"\n<p>La plateforme espagnole de cha\u00eenes courtes <strong>CrowdFarming <\/strong>acquiert <strong>La Ruche qui dit Oui<\/strong>. Ensemble, ils touchent plus de 10 000 agriculteurs et quelque 1,5 million de consommateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le commerce en ligne embrasse le commerce physique<\/h2>\n\n\n\n<p>Selon les deux parties, la fusion cr\u00e9e \u00ab\u00a0le plus grand canal de vente directe de la ferme \u00e0 la table\u00a0\u00bb en Europe. CrowdFarming est n\u00e9 il y a 15 ans, lorsque les fr\u00e8res \u00darculo ont relanc\u00e9 leur entreprise de culture d&rsquo;oranges. Pour contourner la crise du secteur agricole, les fr\u00e8res ont cr\u00e9\u00e9 un site web pour vendre leurs fruits directement aux consommateurs finaux. Depuis, la plateforme s&rsquo;est d\u00e9velopp\u00e9e pour devenir une place de march\u00e9 o\u00f9 des milliers d&rsquo;agriculteurs europ\u00e9ens proposent leurs produits.<\/p>\n\n\n\n<p>La Ruche qui dit Oui a vu le jour en France il y a une dizaine d&rsquo;ann\u00e9es et r\u00e9unit agriculteurs et clients dans des \u00ab\u00a0Ruches\u00a0\u00bb : des points de retrait physiques o\u00f9 les clients peuvent acheter des produits locaux directement aupr\u00e8s de l&rsquo;agriculteur. En Flandre, la soci\u00e9t\u00e9 dispose actuellement d&rsquo;une vingtaine de points de retrait, et aux Pays-Bas, d&rsquo;une quinzaine, sous le nom de <strong>Boeren &amp; Buren<\/strong>. En France, il y a 800 points de retrait. 77 % du prix de vente de chaque produit va directement \u00e0 l&rsquo;agriculteur.<\/p>\n\n\n\n<p>La fusion devrait permettre de r\u00e9aliser des \u00e9conomies d&rsquo;\u00e9chelle et d&rsquo;accro\u00eetre la visibilit\u00e9. \u00ab\u00a0Au cours des derni\u00e8res d\u00e9cennies, les supermarch\u00e9s ont d\u00e9velopp\u00e9 des cha\u00eenes d&rsquo;approvisionnement optimis\u00e9es pour les grands producteurs de produits alimentaires en vrac et transform\u00e9s. Toutefois, ces cha\u00eenes d&rsquo;approvisionnement sont \u00e9conomiquement inefficaces pour les petits et moyens producteurs, en particulier ceux qui travaillent avec des produits frais\u00a0\u00bb, peut-on lire dans une d\u00e9claration commune. Les deux entreprises pr\u00e9voient de r\u00e9aliser ensemble un chiffre d&rsquo;affaires de 100 millions d&rsquo;euros cette ann\u00e9e. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plateforme espagnole de cha\u00eenes courtes CrowdFarming acquiert La Ruche qui dit Oui. Ensemble, ils touchent plus de 10 000 agriculteurs et quelque 1,5 million de consommateurs.<\/p>\n","protected":false},"author":5,"featured_media":128551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[1818,1817],"topic":[282],"region":[580,342],"class_list":{"0":"post-128550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-crowdfarming","11":"company-la-ruche-qui-dit-oui","12":"topic-acquisition","13":"region-espagne","14":"region-france"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Ruche qui dit Oui entre dans les mains des Espagnols - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La plateforme espagnole de cha\u00eenes courtes CrowdFarming acquiert La Ruche qui dit Oui. 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