{"id":128629,"date":"2025-09-17T10:58:38","date_gmt":"2025-09-17T08:58:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128629"},"modified":"2025-09-17T10:58:39","modified_gmt":"2025-09-17T08:58:39","slug":"le-cofondateur-de-ben-jerrys-demissionne-en-raison-du-musellement-unilever","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-cofondateur-de-ben-jerrys-demissionne-en-raison-du-musellement-unilever\/","title":{"rendered":"Le cofondateur de Ben & Jerry’s d\u00e9missionne en raison du \u00ab\u00a0musellement\u00a0\u00bb par Unilever"},"content":{"rendered":"\n

Les tensions s’intensifient entre Unilever <\/strong>et Ben & Jerry’s<\/strong>. Jerry Greenfield, cofondateur de la marque embl\u00e9matique de cr\u00e8me glac\u00e9e, se retire. Il \u00ab\u00a0ne peut plus, en toute conscience\u00a0\u00bb, rester dans une entreprise qui, selon lui, a \u00e9t\u00e9 \u00ab\u00a0musel\u00e9e\u00a0\u00bb par Unilever.<\/p>\n\n\n\n

\u00ab\u00a0Mis \u00e0 l’\u00e9cart\u00a0\u00bb<\/h2>\n\n\n\n

\u00ab\u00a0D\u00e9fendre les valeurs de justice, d’\u00e9galit\u00e9 et de notre humanit\u00e9 partag\u00e9e n’a jamais \u00e9t\u00e9 aussi important, et pourtant Ben & Jerry’s a \u00e9t\u00e9 r\u00e9duite au silence, mise \u00e0 l’\u00e9cart, par crainte de contrarier ceux qui d\u00e9tiennent le pouvoir\u00a0\u00bb, a \u00e9crit Greenfield dans une lettre ouverte. Il souligne que les fondateurs ont n\u00e9goci\u00e9 \u00e0 l’\u00e9poque un accord de fusion unique afin de garantir l’ind\u00e9pendance de la marque.<\/p>\n\n\n\n

L’\u00e9l\u00e9ment d\u00e9clencheur est le conflit \u00e0 Gaza. Depuis 2021, date \u00e0 laquelle Ben & Jerry’s a d\u00e9cid\u00e9 d’arr\u00eater ses ventes en Cisjordanie occup\u00e9e par Isra\u00ebl, la soci\u00e9t\u00e9 m\u00e8re et sa filiale sont en d\u00e9saccord sur la question. Le fabricant am\u00e9ricain de cr\u00e8mes glac\u00e9es a attaqu\u00e9 Unilever en justice \u00e0 plusieurs reprises pour ing\u00e9rence et tentative d’\u00e9touffer les critiques. En mars, par exemple, l’entreprise a accus\u00e9 sa maison m\u00e8re d’avoir licenci\u00e9 son propre PDG pour avoir refus\u00e9 de renoncer \u00e0 l’ADN social de la marque.<\/p>\n\n\n\n

Un porte-parole de Magnum Ice Cream Company, la division qui abrite Ben & Jerry’s, a d\u00e9clar\u00e9 : \u00ab\u00a0Nous ne sommes pas d’accord avec la lecture de Greenfield et nous avons cherch\u00e9 \u00e0 engager un dialogue constructif avec les deux fondateurs sur la mani\u00e8re de renforcer la position des valeurs fortes de Ben & Jerry’s dans le monde.\u00a0\u00bb La question prend d’autant plus de poids qu’Unilever pr\u00e9voit d’introduire s\u00e9par\u00e9ment en bourse sa division mondiale de cr\u00e8mes glac\u00e9es, qui comprend Magnum et Ben & Jerry’s, en novembre. Les fondateurs ont publiquement plaid\u00e9 pour que Ben & Jerry’s ne fasse pas partie de ce plan et ont tent\u00e9 de racheter la marque, mais Unilever a rejet\u00e9 cette proposition.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les tensions s’intensifient entre Unilever et Ben & Jerry’s. Jerry Greenfield, cofondateur de la marque embl\u00e9matique de cr\u00e8me glac\u00e9e, se retire. Il \u00ab\u00a0ne peut plus, en toute conscience\u00a0\u00bb, rester dans une entreprise qui, selon lui, a \u00e9t\u00e9 \u00ab\u00a0musel\u00e9e\u00a0\u00bb par Unilever.<\/p>\n","protected":false},"author":5,"featured_media":128630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[755,260],"topic":[609],"region":[446],"class_list":{"0":"post-128629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-ben-jerrys","11":"company-unilever","12":"topic-changement-de-direction","13":"region-etats-unis-2"},"acf":[],"yoast_head":"\nLe cofondateur de Ben & Jerry's d\u00e9missionne en raison du "musellement" par Unilever - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les tensions s'intensifient entre Unilever et Ben & Jerry's. 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