{"id":128637,"date":"2025-09-17T12:12:16","date_gmt":"2025-09-17T10:12:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128637"},"modified":"2025-09-17T12:12:18","modified_gmt":"2025-09-17T10:12:18","slug":"la-technologie-sans-caisses-damazon-fait-ses-debuts-chez-flunch","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-technologie-sans-caisses-damazon-fait-ses-debuts-chez-flunch\/","title":{"rendered":"La technologie sans caisses d’Amazon fait ses d\u00e9buts chez Flunch"},"content":{"rendered":"\n

Pour la premi\u00e8re fois, la technologie \u00ab\u00a0Just Walk Out\u00a0\u00bb sans caisses d’Amazon <\/strong>fait son entr\u00e9e en France : elle est pr\u00e9sent\u00e9e pour la premi\u00e8re fois dans le nouveau concept Faim <\/strong>de Flunch<\/strong>, au c\u0153ur de Lille.<\/p>\n\n\n\n

Des salades sans caisse<\/h2>\n\n\n\n

Acheter un d\u00e9jeuner frais sans passer par la caisse : c’est d\u00e9sormais possible chez Faim, le nouveau concept urbain de Flunch (comparable \u00e0 Lunch Garden<\/strong> en Belgique) \u00e0 Lille. \u00ab\u00a0Nous avons contact\u00e9 Amazon il y a deux ans aux Etats-Unis pour d\u00e9velopper ce nouveau concept\u00a0\u00bb, explique Baptiste Bayart de Flunch \u00e0 LSA. \u00ab\u00a0Nous voulions \u00eatre plus proches du client, en centre-ville, avec une offre de qualit\u00e9 et abordable. Et en m\u00eame temps, nous voulions rendre leur parcours le plus fluide possible, notamment en supprimant la file d’attente \u00e0 la caisse<\/a>.\u00a0\u00bb<\/p>\n\n\n\n

Le nouveau point de vente Faim, install\u00e9 dans un ancien point de retrait Auchan de 45 m\u00b2, fonctionne enti\u00e8rement gr\u00e2ce \u00e0 des cam\u00e9ras et \u00e0 l’intelligence artificielle. Fait remarquable, les clients n’ont pas besoin de s’inscrire ou de t\u00e9l\u00e9charger une application. Ce n’est qu’en quittant le magasin qu’ils s’identifient en scannant leur carte bancaire ; le syst\u00e8me reconna\u00eet les achats et les d\u00e9bite automatiquement.<\/p>\n\n\n\n

Flunch a investi 400 000 euros dans le projet pilote. Avec une gamme de repas changeants (chauds), de salades et de sandwichs \u00e0 moins de 10 euros, l’entreprise vise un chiffre d’affaires annuel de 650 000 euros. Herv\u00e9 Rampal, PDG de Flunch, y voit d\u00e9j\u00e0 un potentiel et pr\u00e9voit deux succursales suppl\u00e9mentaires dans la r\u00e9gion : \u00ab\u00a0Faim propose un concept simple, g\u00e9n\u00e9reux et rapide. Nous testons ici non seulement une technologie, mais aussi un nouveau format de ville.\u00a0\u00bb <\/p>\n\n\n\n

Un test important<\/h2>\n\n\n\n

Il s’agit \u00e9galement d’un test important pour Amazon : sa technologie \u00ab\u00a0Just Walk Out\u00a0\u00bb ne parvient pas \u00e0 s’imposer \u00e0 grande \u00e9chelle. Il y aurait aujourd’hui quelque 170 sites distants dans le monde, des a\u00e9roports aux universit\u00e9s, mais le principal domaine d’application reste Amazon Go et les magasins Whole Foods. <\/p>\n\n\n\n

Et m\u00eame l\u00e0, la technologie a connu quelques rat\u00e9s : en avril 2024, Amazon a d\u00fb admettre que des centaines d’informaticiens la surveillaient en permanence<\/a>, apr\u00e8s quoi le g\u00e9ant du commerce \u00e9lectronique l’a abandonn\u00e9e. \u00c0 peine quelques mois plus tard, l’entreprise a chang\u00e9 d’avis : gr\u00e2ce aux progr\u00e8s de l’intelligence artificielle, il \u00e9tait d\u00e9sormais possible de se passer de l’intervention humaine<\/a>. Reste \u00e0 savoir si la confiance des clients potentiels reviendra aussi vite. Une vitrine positive \u00e0 Lille serait donc la bienvenue.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour la premi\u00e8re fois, la technologie \u00ab\u00a0Just Walk Out\u00a0\u00bb sans caisses d’Amazon fait son entr\u00e9e en France : elle est pr\u00e9sent\u00e9e pour la premi\u00e8re fois dans le nouveau concept Faim de Flunch, au c\u0153ur de Lille.<\/p>\n","protected":false},"author":5,"featured_media":128638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[206,1819],"topic":[340,462],"region":[342],"class_list":{"0":"post-128637","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-amazon","11":"company-flunch","12":"topic-concept-de-magasin","13":"topic-innovation","14":"region-france"},"acf":[],"yoast_head":"\nLa technologie sans 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