{"id":128697,"date":"2025-09-18T09:49:29","date_gmt":"2025-09-18T07:49:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128697"},"modified":"2025-09-18T09:49:30","modified_gmt":"2025-09-18T07:49:30","slug":"skm-devoile-sa-nouvelle-facade","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/skm-devoile-sa-nouvelle-facade\/","title":{"rendered":"SKM d\u00e9voile sa nouvelle fa\u00e7ade"},"content":{"rendered":"\n

SKM<\/strong>, la plus grande boutique de mode du pays, a une nouvelle fa\u00e7ade : un v\u00e9ritable accroche-regard qui attire l’attention le long de la tr\u00e8s fr\u00e9quent\u00e9e Boomsesteenweg, o\u00f9 passent plus de 35 000 voitures par jour.<\/p>\n\n\n\n

\u00ab\u00a0La cerise sur le g\u00e2teau\u00a0\u00bb<\/h2>\n\n\n\n

Apr\u00e8s le renouvellement de son portefeuille de marques et la r\u00e9novation compl\u00e8te de l’int\u00e9rieur, SKM d\u00e9voile aujourd’hui une nouvelle fa\u00e7ade. Le long de la Boomsesteenweg, le d\u00e9taillant combine des \u00e9l\u00e9ments de miroir reconnaissables du pass\u00e9 avec des zones d’entr\u00e9e chaleureuses qui invitent \u00e0 p\u00e9n\u00e9trer \u00e0 l’int\u00e9rieur et \u00e0 d\u00e9couvrir les collections d’automne. Le projet a \u00e9t\u00e9 con\u00e7u par le cabinet d’architectes Puur.<\/p>\n\n\n\n

\u00ab Nous ne voulions pas faire de la poudre aux yeux, mais raconter une histoire coh\u00e9rente de A \u00e0 Z. C’est pourquoi nous avons d’abord investi dans ce qui se passe \u00e0 l’int\u00e9rieur : actualiser le mix de marques, r\u00e9nover les diff\u00e9rents rayons, rafra\u00eechir le bistrot. Ce n’est qu’ensuite que nous nous sommes occup\u00e9s de l’ext\u00e9rieur, comme cerise sur le g\u00e2teau \u00bb, expliquent les g\u00e9rants Dominique Somers et Steven De Hertogh.<\/p>\n","protected":false},"excerpt":{"rendered":"

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