{"id":12871,"date":"2016-04-07T10:07:18","date_gmt":"2016-04-07T10:07:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-sattele-a-diminuer-la-quantite-de-sel-de-matieres-grasses-et-de-sucre-2\/"},"modified":"2016-04-07T10:07:18","modified_gmt":"2016-04-07T10:07:18","slug":"colruyt-sattele-a-diminuer-la-quantite-de-sel-de-matieres-grasses-et-de-sucre-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-sattele-a-diminuer-la-quantite-de-sel-de-matieres-grasses-et-de-sucre-2\/","title":{"rendered":"Colruyt s\u2019att\u00e8le \u00e0 diminuer la quantit\u00e9 de sel, de mati\u00e8res grasses et de sucre"},"content":{"rendered":"<p>C\u2019est la Journ\u00e9e mondiale de la sant\u00e9 aujourd\u2019hui.\u00a0 <strong>Colruyt <\/strong>en profite pour \u00e9tablir un \u00e9tat des lieux des efforts entrepris ces derni\u00e8res ann\u00e9es pour r\u00e9duire la quantit\u00e9 de sel, de sucres ajout\u00e9s et de graisses satur\u00e9es dans ses marques de distributeur.<\/p>\n<p><!--break--><\/p>\n<h2>\nD\u00e9j\u00e0 plus d\u2019une centaine de produits retravaill\u00e9s se trouvent dans les rayons<\/h2>\n<p><a href=\"https:\/\/www.simplysustainable.com\/fr\/temoignages\/homme\/la-sante-par-lalimentation\/\">En 2014, Colruyt Group lan\u00e7ait un programme p<\/a>our am\u00e9liorer la valeur nutritive de ses marques de distributeur Everyday, Boni Selection et Boni Bio, tout en pr\u00e9servant le go\u00fbt.\u00a0 Le groupe dispose ainsi d\u2019une \u00e9quipe de sp\u00e9cialistes nutritionnels qui assistent les responsables qualit\u00e9.<\/p>\n<p>\n\u00a0\u00ab Nous avons toujours \u00e9t\u00e9 tr\u00e8s vigilants en ce qui concerne la qualit\u00e9 et la composition de nos propres marques, et le projet conna\u00eet une forte acc\u00e9l\u00e9ration depuis 2014\u00a0 \u00bb, pr\u00e9cise Stefan Goethaert, directeur et responsable de la durabilit\u00e9 des produits chez Colruyt Group.<\/p>\n<p>\nD\u00e9j\u00e0 23 cat\u00e9gories de produits ont \u00e9t\u00e9 analys\u00e9es depuis le d\u00e9but du programme.\u00a0 En consultation avec les fabricants, un trajet d\u2019am\u00e9lioration a \u00e9t\u00e9 mis en place pour pr\u00e8s de 250 produits.\u00a0 Aujourd\u2019hui, une centaine de produits retravaill\u00e9s se trouvent d\u00e9j\u00e0 dans les rayons.\u00a0 Ainsi, la sauce proven\u00e7ale de Boni Selection contient 94% de graisses en moins, la teneur en sucre du yaourt \u00e0 boire aux fraises Everyday a baiss\u00e9 de 6,5%, et le plat pr\u00e9par\u00e9 Boni Selection \u2018oiseau sans t\u00eate, sauce \u00e0 l\u2019oignon\u2019 compte 47% de sel en moins.<\/p>\n<h2>\u00a0<br \/>\nDes tests de go\u00fbt \u00e0 l\u2019aveugle et des tests de satisfaction<\/h2>\n<p>\u00a0\u00ab L\u2019op\u00e9ration se poursuit sur le reste de l\u2019assortiment et la valeur nutritionnelle de tous les nouveaux produits sera dor\u00e9navant scrupuleusement analys\u00e9e \u00bb, affirme Stefan Goethaert.\u00a0 Il souligne pourtant que le sel, le sucre et les graisses sont structurellement n\u00e9cessaires dans certains produits ; pour conserver la consistance (dans les g\u00e2teaux, par exemple) ou en tant que conservateur (pensez \u00e0 la charcuterie ou \u00e0 la confiture) ou pour r\u00e9pondre aux exigences l\u00e9gales (la mayonnaise, par exemple).\u00a0 \u00ab En-dehors de ces restrictions, il y a \u00e9videmment le client qui doit appr\u00e9cier les produits dont la recette a \u00e9t\u00e9 modifi\u00e9e.\u00a0 C\u2019est pour cette raison que les nouvelles recettes sont syst\u00e9matiquement soumises \u00e0 des tests de go\u00fbt \u00e0 l\u2019aveugle et \u00e0 des tests de satisfaction, \u00bb peut-on entendre \u00e0 Halle.<\/p>\n<p>\nCOO Frans Colruyt profite de l\u2019occasion pour invoquer la taxe sucri\u00e8re introduite en 2015 : \u00ab Nous proposons au gouvernement d\u2019utiliser la taxe sant\u00e9 pour inciter les fabricants de produits alimentaires \u00e0 am\u00e9liorer la valeur nutritive de leurs produits.\u00a0 Les fabricants pourraient s\u2019engager \u00e0 suivre un plan d\u2019am\u00e9lioration convenu avec le gouvernement.\u00a0 S\u2019ils atteignent les objectifs fix\u00e9s, ils pourraient b\u00e9n\u00e9ficier d\u2019une baisse des taxes.\u00a0 La taxe sant\u00e9 contribuerait ainsi r\u00e9ellement \u00e0 l\u2019am\u00e9lioration de notre alimentation \u00bb, selon Frans Colruyt.<\/p>\n<p>\nColruyt n\u2019est pas le seul distributeur \u00e0 faire de tels efforts.\u00a0 Cela fait plusieurs ann\u00e9es d\u00e9j\u00e0 que les concurrents se pr\u00e9occupent \u00e9galement de l\u2019am\u00e9lioration de la durabilit\u00e9 et de la qualit\u00e9 des marques de distributeur.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est la Journ\u00e9e mondiale de la sant\u00e9 aujourd\u2019hui.\u00a0 Colruyt en profite pour \u00e9tablir un \u00e9tat des lieux des efforts entrepris ces derni\u00e8res ann\u00e9es pour r\u00e9duire la quantit\u00e9 de sel, de sucres ajout\u00e9s et de graisses satur\u00e9es dans ses marques de distributeur. D\u00e9j\u00e0 plus d\u2019une centaine de produits retravaill\u00e9s se trouvent dans les rayons En 2014, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt s\u2019att\u00e8le \u00e0 diminuer la quantit\u00e9 de sel, de mati\u00e8res grasses et de sucre - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-sattele-a-diminuer-la-quantite-de-sel-de-matieres-grasses-et-de-sucre-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colruyt s\u2019att\u00e8le \u00e0 diminuer la quantit\u00e9 de sel, de mati\u00e8res grasses et de sucre - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"C\u2019est la Journ\u00e9e mondiale de la sant\u00e9 aujourd\u2019hui.\u00a0 Colruyt en profite pour \u00e9tablir un \u00e9tat des lieux des efforts entrepris ces derni\u00e8res ann\u00e9es pour r\u00e9duire la quantit\u00e9 de sel, de sucres ajout\u00e9s et de graisses satur\u00e9es dans ses marques de distributeur. 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