{"id":128814,"date":"2025-09-18T17:22:47","date_gmt":"2025-09-18T15:22:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128814"},"modified":"2025-09-18T17:22:49","modified_gmt":"2025-09-18T15:22:49","slug":"delhaize-lance-une-nouvelle-categorie-sport-et-sante","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-lance-une-nouvelle-categorie-sport-et-sante\/","title":{"rendered":"Delhaize lance une nouvelle cat\u00e9gorie \u00ab sport et sant\u00e9 \u00bb"},"content":{"rendered":"\n<p>En regroupant une gamme innovante de produits alimentaires destin\u00e9s aux sportifs et aux personnes suivant un r\u00e9gime dans un rayon clairement structur\u00e9, <strong>Delhaize<\/strong> souhaite devenir un \u00ab one stop shop \u00bb pour un large public, des athl\u00e8tes aux sportifs amateurs en passant par toutes les personnes soucieuses de leur sant\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quatre piliers<\/h2>\n\n\n\n<p>La nouvelle cat\u00e9gorie sport et sant\u00e9, pr\u00e9sent\u00e9e cette semaine par Delhaize lors du Food Market annuel, parmi de nombreuses autres innovations, s&rsquo;inscrit parfaitement dans la mission de la cha\u00eene de supermarch\u00e9s, explique Olivia D&rsquo;Harveng, responsable de cat\u00e9gorie. \u00ab Les \u00e9tudes de march\u00e9 nous ont appris que Delhaize est le d\u00e9taillant pr\u00e9f\u00e9r\u00e9 pour l&rsquo;achat de compl\u00e9ments alimentaires et de nutrition sportive. Nous avons la cr\u00e9dibilit\u00e9 n\u00e9cessaire pour lancer de nouvelles tendances sur le march\u00e9. \u00bb<\/p>\n\n\n\n<p>La cat\u00e9gorie repose sur quatre piliers. Parmi les vitamines et compl\u00e9ments alimentaires, on trouve quelques marques famili\u00e8res telles que Biover et Davitamon, ainsi que de nouvelles r\u00e9f\u00e9rences de Purasana et de son partenaire Kazidomi. Les compl\u00e9ments alimentaires pour sportifs sont notamment propos\u00e9s par Isostar, ON, Vital Proteins, Nxt Level, XXL Nutrition et Pulse, la marque propre de prot\u00e9ines de Kazidomi. Dans le domaine des produits di\u00e9t\u00e9tiques, Gerlin\u00e9a est une valeur s\u00fbre, aux c\u00f4t\u00e9s des r\u00e9f\u00e9rences de la marque propre de Kazidomi. Enfin, il existe un segment d&rsquo;aromath\u00e9rapie avec des huiles essentielles, \u00e9galement de Kazidomi. Le d\u00e9taillant n&rsquo;exclut pas que des produits de la marque Delhaize apparaissent \u00e9galement dans le rayon lors d&rsquo;une prochaine phase.<\/p>\n\n\n\n<p>Une partie de cette offre \u00e9tait d\u00e9j\u00e0 disponible chez Delhaize, mais parmi les 196 r\u00e9f\u00e9rences actuelles, on trouve \u00e9galement de nombreux nouveaux noms surprenants. \u00ab Notre objectif est d&rsquo;\u00eatre un \u00ab one stop shop \u00bb pour ces produits, afin que les acheteurs n&rsquo;aient pas \u00e0 se rendre dans diff\u00e9rents magasins sp\u00e9cialis\u00e9s \u00bb, explique-t-on. La gamme compl\u00e8te est d\u00e9sormais disponible en ligne et le sera bient\u00f4t dans la plupart des magasins, avec des planogrammes adapt\u00e9s \u00e0 chaque format de magasin. Une formation est pr\u00e9vue pour les commer\u00e7ants et plusieurs promotions accompagneront le lancement. Le potentiel ? \u00ab Un Belge sur deux ach\u00e8te d\u00e9j\u00e0 ces produits \u00bb, apprend-on.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En regroupant une gamme innovante de produits alimentaires destin\u00e9s aux sportifs et aux personnes suivant un r\u00e9gime dans un rayon clairement structur\u00e9, Delhaize souhaite devenir un \u00ab one stop shop \u00bb pour un large public, des athl\u00e8tes aux sportifs amateurs en passant par toutes les personnes soucieuses de leur sant\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":128812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[196],"topic":[462],"region":[226],"class_list":["post-128814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-delhaize","topic-innovation","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize lance une nouvelle cat\u00e9gorie \u00ab sport et sant\u00e9 \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En regroupant une gamme innovante de produits dans un rayon clairement structur\u00e9, Delhaize souhaite devenir un \u00ab one 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