{"id":128986,"date":"2025-09-19T16:27:29","date_gmt":"2025-09-19T14:27:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128986"},"modified":"2025-09-19T16:36:37","modified_gmt":"2025-09-19T14:36:37","slug":"filet-pur-idiots","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-idiots\/","title":{"rendered":"[Filet Pur] Idiots"},"content":{"rendered":"\n<p>Jusqu\u2019\u00e0 quel point un caddie peut-il \u00eatre intelligent ? Le P\u00e9ril Jaune s\u2019engagera-il sur la voie du discount ? Les food-retailers cherchent-ils \u00e0 nous avoir avoir avec de la viande qui n\u2019en est pas ? Filet Pur pose \u00e0 nouveau les questions qui comptent, en plus de vos donner un pr\u00e9cieux conseil : \u00e9vitez le V ! Vraiment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consommateurs idiots<\/h2>\n\n\n\n<p>\u00c0 Halle, on est fier de ce nouveau&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-lance-le-premier-chariot-de-supermarche-intelligent-en-belgique\/\">caddie fut\u00e9 d\u00e9velopp\u00e9 enti\u00e8rement en interne<\/a>&nbsp;qui fait actuellement son entr\u00e9e dans les supermarch\u00e9s afin de soulager le personnel de caisse, r\u00e9duire les temps d\u2019attente et porter la productivit\u00e9 \u00e0 des niveaux sans pr\u00e9c\u00e9dent. \u00c0 en juger par les premiers reportages parus dans la presse populaire, ce caddie hyper-intelligent n\u00e9cessite \u00e9galement des acheteurs un peu malins : pour les journalistes qui l\u2019ont test\u00e9, le parcours entre l\u2019entr\u00e9e et la sortie ne s\u2019est pas d\u00e9roul\u00e9 sans encombre. Mais bon, ce sont des journalistes, aussi&nbsp;<em>&#8230;<\/em>.<\/p>\n\n\n\n<p>Comme les cam\u00e9ras intelligentes au-dessus des caisses, ce Smart Cart (ils n\u2019auraient pas pu imaginer un nom plus sympa ?) doit acc\u00e9l\u00e9rer le passage en caisse dans les magasins et donc faire bondir les marges du&nbsp;<strong>Colruyt Group<\/strong>. Car telle est la voie \u00e0 suivre pour le retailer : si la concurrence, la pression des promotions et les co\u00fbts continuent d\u2019augmenter sur un march\u00e9 qui peine \u00e0 enregistrer la moindre croissance, le salut doit venir de la technologie.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/nrf-retails-big-show-europe-la-technologie-tetail-au-coeur-des-gains-de-productivite\/\">Ils ne sont d\u2019ailleurs pas les seuls \u00e0 avoir cette id\u00e9e<\/a>, ai-je pu constater cette semaine \u00e0 ce salon des nouvelles technologies du retail organis\u00e9 \u00e0 Paris, mais aux accents tr\u00e8s am\u00e9ricains. Mais si je n\u2019y ai pas d\u00e9couvert beaucoup de caddies intelligents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La cinqui\u00e8me roue<\/h2>\n\n\n\n<p>Le premier caddie malin de Belgique est ainsi l\u2019un des rares exemples op\u00e9rationnels dans le reste du monde \u2013 et le seul \u00e0 avoir cinq roues, ce qui peut compter face \u00e0 la concurrence. F\u00e9licitations, Colruyt !\u00a0Il y a bien <strong>Amazon<\/strong>\u00a0et son Dash Cart (utilis\u00e9 par\u00a0<strong>Whole Foods<\/strong>), un peu plus petit en taille et aux lignes un peu plus \u00e9l\u00e9gantes, alors qu\u2019<strong>Instacart<\/strong>, connu pour son service personal shopper, est venu pr\u00e9senter un Caper Cart dot\u00e9 d\u2019un scanner automatique aux Europ\u00e9ens. En test chez\u00a0<strong>Aldi<\/strong>, bient\u00f4t aussi chez\u00a0<strong>Morrison\u2019s<\/strong>, et \u00e9quip\u00e9 d\u2019un \u00e9cran tactile derri\u00e8re lequel se cache un logiciel astucieux qui transforme le processus d\u2019achat en un jeu vid\u00e9o passionnant, histoire de soutirer encore un peu plus d\u2019argent aux clients. Bref : tout aussi intelligent, mais d\u2019une autre mani\u00e8re. Mais avec seulement quatre roues. Autant dire qu\u2019il n\u2019a pas la moindre chance.<\/p>\n\n\n\n<p>Au contraire de&nbsp;<strong>Jumbo<\/strong>, du moins \u00e0 partir du d\u00e9but de l\u2019ann\u00e9e prochaine. Car il faut le reconna\u00eetre :&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-choisit-lancien-pdg-de-lidl-pour-diriger-lentreprise\/\">\u00e0 Veghel, ils ont r\u00e9ussi \u00e0 mettre la main sur une sacr\u00e9e pointure<\/a>. Jesper H\u00f8jer, c\u2019est l\u2019homme qui a r\u00e9ussi \u00e0 faire passer en un rien de temps la part de march\u00e9 de&nbsp;<strong>Lidl<\/strong>&nbsp;Belgique de 5,2 % \u00e0 7,5 % en pr\u00e9sentant l\u2019enseigne allemande comme un \u00ab&nbsp;smart discounter&nbsp;\u00bb \u2013 oui, l\u2019adjectif \u00e9tait d\u00e9j\u00e0 omnipr\u00e9sent il y a dix ans. Il a d\u00e9sormais pour mission de rendre plus intelligent un P\u00e9ril Jaune qui en a bien besoin. Jesper y retrouvera d\u2019ailleurs une vieille connaissance, puisqu\u2019il avait d\u00e9j\u00e0 c\u00f4toy\u00e9 Peter Isaac \u00e0 Merelbeke.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 vendre<\/h2>\n\n\n\n<p>Jumbo va-t-il suivre la trajectoire de Lidl ? Couper dans les co\u00fbts, les prix et l\u2019assortiment ? En tout cas, la famille van Eerd esp\u00e8re que non. Car si le discounter continue \u00e0 gagner quelques parts de march\u00e9 dans notre pays, il ne gagne toujours pas d\u2019argent.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-belgique-ne-sort-pas-du-rouge\/\">Lidl ne sort pas du rouge<\/a>. \u00c9videmment, quand on \u00e9largit l\u2019assortiment, ajoute du frais et ouvre une boulangerie, les co\u00fbts salariaux augmentent \u2013 la r\u00e9cente agitation sociale n\u2019est pas tomb\u00e9e du ciel.<\/p>\n\n\n\n<p>Reste \u00e0 voir quelles d\u00e9cisions le nouveau boss va prendre concernant la Belgique. Comme chez <strong>Carrefour<\/strong>, d\u2019ailleurs. O\u00f9 la tension augmente. Il y a un grand m\u00e9nage \u00e0 faire chez le retailer fran\u00e7ais, qui en a d\u00e9sormais plus qu\u2019assez de ces pays europ\u00e9ens trop nombreux, trop petits et trop fragment\u00e9s. Ciao l\u2019Italie, le sort de la Pologne est scell\u00e9, qui sera le prochain ?&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-remanie-son-portefeuille-international-la-pologne-en-vitrine-la-belgique-en-danger\/\">Un sc\u00e9nario fait \u00e9tat d\u2019un repli sur trois march\u00e9s cl\u00e9s<\/a>: la France, l\u2019Espagne et le Br\u00e9sil. Ce qui signifierait que la Roumanie et la Belgique seront bient\u00f4t en vente ? A\u00efe ! Le seul \u00e9l\u00e9ment un tant soit peu rassurant est que les analystes estiment qu\u2019une telle vente n\u2019a rien d\u2019urgent, Carrefour ne perdant plus d\u2019argent ici. Ok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hippie<\/h2>\n\n\n\n<p>Sans transition, encore ceci. Le gouvernement flamand veut nous faire manger plus de pois chiches, m\u00eame s\u2019il ne le dit pas aussi ouvertement. La nouvelle campagne <em>Green Deal Eiwitshift op ons bord 2.0<\/em> \u2013 soit quelque chose comme Green Deal Transition prot\u00e9in\u00e9e sur notre assiette 2.0, ils ne connaissent pas les copywriters l\u00e0-bas ? \u2013 a pour but d\u2019inciter les Flamands \u00e0 tirer 60 % de leurs prot\u00e9ines de sources v\u00e9g\u00e9tales. Mais il y a un mais&#8230; S\u2019il-vous-pla\u00eet, n\u2019utilisez plus jamais les mots \u00ab&nbsp;v\u00e9g\u00e9tarien&nbsp;\u00bb, \u00ab&nbsp;v\u00e9g\u00e9talien&nbsp;\u00bb ou \u00ab&nbsp;v\u00e9gane&nbsp;\u00bb, nous exhorte notre ministre de l\u2019Agriculture. Des termes trop hippies, beaucoup trop <em>woke<\/em> pour le citoyen moyen, qui d\u00e9sormais s\u2019enfuit en hurlant d\u00e8s qu\u2019il voit un V.<\/p>\n\n\n\n<p>Ne vous inqui\u00e9tez pas, nos retailers sont tout \u00e0 fait d\u2019accord. Comme&nbsp;<strong>Albert Heijn<\/strong>, Lidl et Colruyt,&nbsp;<strong>Delhaize<\/strong>&nbsp;a \u00e9galement lanc\u00e9 cette semaine&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/chez-delhaize-les-categories-font-peau-neuve-les-unes-apres-les-autres\/\">un assortiment de viande et de charcuterie \u00ab&nbsp;hybrides&nbsp;\u00bb<\/a>. Un nom qui n\u2019a rien d\u2019app\u00e9tissant (d\u00e9cid\u00e9ment, o\u00f9 sont pass\u00e9s tous ces markeeters ?), et qui d\u00e9signe donc de la viande dans laquelle on a subrepticement introduit des l\u00e9gumes pour nous mettre sur la voie du d\u00e9veloppement durable et de l\u2019alimentation saine presque sans que nous nous en apercevions.<\/p>\n\n\n\n<p>Et pour doper les marges de la boucherie, \u00e9videmment, car que croyiez-vous : le prix au kilo est nettement plus \u00e9lev\u00e9 que celui de la viande hach\u00e9e ordinaire, alors que la plupart des l\u00e9gumes sont beaucoup moins chers que la viande. Bon pour la plan\u00e8te, bon pour le bilan : ce n\u2019est pas une simple transition, c\u2019est un vrai win-win. Ces retailers ne sont pas idiots. \u00c0 la semaine prochaine&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jusqu\u2019\u00e0 quel point un caddie peut-il \u00eatre intelligent ? Le P\u00e9ril Jaune s\u2019engagera-il sur la voie du discount ? Les food-retailers cherchent-ils \u00e0 nous avoir avoir avec de la viande qui n\u2019en est pas ? Filet Pur pose \u00e0 nouveau les questions qui comptent, en plus de vos donner un pr\u00e9cieux conseil : \u00e9vitez le V ! Vraiment.<\/p>\n","protected":false},"author":3,"featured_media":128946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[87,201,141,196,878,217,204],"topic":[205,386],"region":[],"class_list":["post-128986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-carrefour","company-colruyt","company-colruyt-group","company-delhaize","company-instacart","company-jumbo","company-lidl","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Filet Pur] Idiots - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Filet Pur, la rubrique du vendredi de 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