{"id":129150,"date":"2025-09-22T14:59:02","date_gmt":"2025-09-22T12:59:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=129150"},"modified":"2025-09-22T14:59:03","modified_gmt":"2025-09-22T12:59:03","slug":"ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/","title":{"rendered":"IKEA ouvre une cuisine pop-up \u00e0 Bruxelles : \u00ab\u00a0Cuisiner ensemble risque de dispara\u00eetre en Belgique\u00a0\u00bb"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(683 \/ 1024)\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-129139\" data-id=\"129139\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-9-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-9-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-9-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-9-768x1151.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-9-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-9-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-9-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-129126\" data-id=\"129126\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-1-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-1-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-1-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-1-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-1-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-1-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-1-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-129142\" data-id=\"129142\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-12-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-12-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-12-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-12-768x1151.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-12-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-12-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-12-scaled.jpg 1708w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-129133\" data-id=\"129133\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-2-2-1024x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-2-2-1024x1024.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-2-2-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-2-2-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-2-2-768x768.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-2-2-1536x1536.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-2-2-2048x2048.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-2-2-73x73.jpg 73w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-129137\" data-id=\"129137\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-21-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-21-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-21-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-21-768x1151.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-21-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-21-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-21-scaled.jpg 1708w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-129130\" data-id=\"129130\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-5-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-5-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-5-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-5-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-5-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-5-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-5-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>TIDSAMM, avec son clin d&rsquo;\u0153il \u00e0 consonance su\u00e9doise, <strong>IKEA <\/strong>veut encourager les gens \u00e0 passer du temps ensemble, de pr\u00e9f\u00e9rence dans la cuisine. Une cuisine \u00e9ph\u00e9m\u00e8re a \u00e9t\u00e9 inaugur\u00e9e jeudi \u00e0 Bruxelles, donnant le coup d&rsquo;envoi d&rsquo;une vaste campagne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La cuisine au c\u0153ur de la maison<\/h2>\n\n\n\n<p>\u00ab\u00a0Lorsque nous avons appris en Su\u00e8de que l&rsquo;accent serait mis sur la cuisine cette ann\u00e9e, il nous a sembl\u00e9 presque naturel de l&rsquo;associer \u00e0 un \u00e9l\u00e9ment social. La cuisine est peut-\u00eatre l&rsquo;endroit le plus important de la maison, et c&rsquo;est l\u00e0 que les gens puissent se rassembler\u00a0\u00bb, explique Fructuoso Hern\u00e1ndez, Home Furnishing &amp; Retail Design Manager chez IKEA Belgique, \u00e0 propos de la nouvelle campagne.<\/p>\n\n\n\n<p>Le r\u00e9sultat est TIDSAMM, une campagne qui met l&rsquo;accent sur l&rsquo;importance de cuisiner et de manger ensemble. Une v\u00e9ritable cuisine pop-up au 5 Chauss\u00e9e de Charleroi, pr\u00e8s de la place Stefania \u00e0 Bruxelles, a donn\u00e9 le coup d&rsquo;envoi de la campagne. Jusqu&rsquo;au 11 octobre, les groupes de trois \u00e0 six personnes peuvent y r\u00e9server une s\u00e9ance de cuisine gratuite. Cinq sessions de deux heures sont pr\u00e9vues chaque jour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un succ\u00e8s imm\u00e9diat<\/h2>\n\n\n\n<p>Lotte De Wilde, responsable des relations publiques et porte-parole, explique que l&rsquo;int\u00e9r\u00eat a \u00e9t\u00e9 imm\u00e9diat : \u00ab\u00a0Nous proposons un total de 85 sessions avec petit-d\u00e9jeuner, d\u00e9jeuner et d\u00eener, et la premi\u00e8re moiti\u00e9 des sessions, ainsi que les listes d&rsquo;attente, se sont remplies en un rien de temps. Cela confirme que les gens aspirent \u00e0 passer plus de temps ensemble\u00a0\u00bb, d\u00e9clare Lotte De Wilde. \u00ab\u00a0Le 26 septembre \u00e0 midi, nous ouvrons la seconde moiti\u00e9 des cr\u00e9neaux pour les inscriptions.\u00a0\u00bb<\/p>\n\n\n\n<p>L&#8217;emplacement \u00e0 Bruxelles a \u00e9t\u00e9 choisi \u00e0 dessein : \u00ab\u00a0La Belgique est un pays de langues et de cultures diff\u00e9rentes. C&rsquo;est pourquoi nous voulions un lieu central, embl\u00e9matique, o\u00f9 nous pourrions toucher le plus grand nombre de personnes possible. Je pense que nous l&rsquo;avons trouv\u00e9.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des chiffres alarmants<\/h2>\n\n\n\n<p>IKEA a bas\u00e9 sa campagne sur des recherches men\u00e9es en collaboration avec l&rsquo;organisation Positivologie. \u00ab\u00a0Les chiffres montrent que quatre Belges sur dix cuisinent toujours seuls et que quatre repas sur dix sont \u00e9galement pris seuls\u00a0\u00bb, explique Hern\u00e1ndez. \u00ab\u00a0C&rsquo;est tr\u00e8s peu, et c&rsquo;est une tendance \u00e0 la baisse depuis les ann\u00e9es 1960. Cuisiner et manger ensemble est en train de dispara\u00eetre, et cela ne devrait pas \u00eatre le cas.\u00a0\u00bb<\/p>\n\n\n\n<p>C&rsquo;est pourquoi le fabricant de meubles a \u00e9galement mis au point un jeu de cuisine et de table, TIDSAMM Time, afin de renforcer la convivialit\u00e9 d&rsquo;une mani\u00e8re accessible. \u00ab\u00a0Nous montrons \u00e0 quel point il est facile de passer un bon moment ensemble dans la cuisine\u00a0\u00bb, explique Hern\u00e1ndez.<\/p>\n\n\n\n<p>Lotte De Wilde constate la m\u00eame urgence : \u00ab\u00a0Nous remarquons que les organisations qui travaillent sur la solitude et le rapprochement des gens autour d&rsquo;une table nous contactent spontan\u00e9ment. Elles trouvent super que nous sensibilisions les gens \u00e0 ce probl\u00e8me. Le fait que ces organisations soient d\u00e9j\u00e0 touch\u00e9es est pour nous le signe que nous sommes au bon endroit.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;innovation dans les magasins<\/h2>\n\n\n\n<p>L&rsquo;initiative s&rsquo;inscrit dans le cadre d&rsquo;un renouvellement plus large. \u00ab\u00a0Tous ceux qui viendront dans nos magasins cette ann\u00e9e verront des zones de cuisine enti\u00e8rement r\u00e9nov\u00e9s\u00a0\u00bb, d\u00e9clare Hern\u00e1ndez. Les huit magasins ont enti\u00e8rement r\u00e9organis\u00e9 leurs d\u00e9partements de cuisine. Il ne s&rsquo;agissait pas seulement de design, mais aussi d&rsquo;exp\u00e9rience : des zones insonoris\u00e9es, un parcours d&rsquo;achat logique et des configurations de pi\u00e8ces qui imitent des situations de vie r\u00e9elles.<\/p>\n\n\n\n<p>\u00ab\u00a0Nous avons consacr\u00e9 beaucoup de temps aux zones d&rsquo;inspiration, \u00e0 l&rsquo;insonorisation des zones de planification et aux solutions intelligentes pour chaque espace de vie. De plus, nous effectuons des visites \u00e0 domicile pour approfondir ces id\u00e9es, puisque, pour les Belges, une cuisine est le troisi\u00e8me achat le plus important apr\u00e8s une maison et une voiture.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TIDSAMM, avec son clin d&rsquo;\u0153il \u00e0 consonance su\u00e9doise, IKEA veut encourager les gens \u00e0 passer du temps ensemble, de pr\u00e9f\u00e9rence dans la cuisine. Une cuisine \u00e9ph\u00e9m\u00e8re a \u00e9t\u00e9 inaugur\u00e9e jeudi \u00e0 Bruxelles, donnant le coup d&rsquo;envoi d&rsquo;une vaste campagne.<\/p>\n","protected":false},"author":5,"featured_media":129151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[43],"company":[211],"topic":[340,488],"region":[226],"class_list":["post-129150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","extra-plus","company-ikea","topic-concept-de-magasin","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IKEA ouvre une cuisine pop-up \u00e0 Bruxelles : &quot;Cuisiner ensemble risque de dispara\u00eetre en Belgique&quot; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"IKEA veut encourager les gens \u00e0 passer du temps ensemble dans la cuisine. Une cuisine \u00e9ph\u00e9m\u00e8re a \u00e9t\u00e9 inaugur\u00e9e jeudi \u00e0 Bruxelles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA ouvre une cuisine pop-up \u00e0 Bruxelles : &quot;Cuisiner ensemble risque de dispara\u00eetre en Belgique&quot; - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"IKEA veut encourager les gens \u00e0 passer du temps ensemble dans la cuisine. Une cuisine \u00e9ph\u00e9m\u00e8re a \u00e9t\u00e9 inaugur\u00e9e jeudi \u00e0 Bruxelles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T12:59:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T12:59:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"IKEA ouvre une cuisine pop-up \u00e0 Bruxelles : \u00ab\u00a0Cuisiner ensemble risque de dispara\u00eetre en Belgique\u00a0\u00bb\",\"datePublished\":\"2025-09-22T12:59:02+00:00\",\"dateModified\":\"2025-09-22T12:59:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\\\/\"},\"wordCount\":688,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-3.jpg\",\"articleSection\":[\"Maison &amp; D\u00e9co\",\"Wonen\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\\\/\",\"name\":\"IKEA ouvre une cuisine pop-up \u00e0 Bruxelles : \\\"Cuisiner ensemble risque de dispara\u00eetre en Belgique\\\" - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-3.jpg\",\"datePublished\":\"2025-09-22T12:59:02+00:00\",\"dateModified\":\"2025-09-22T12:59:03+00:00\",\"description\":\"IKEA veut encourager les gens \u00e0 passer du temps ensemble dans la cuisine. Une cuisine \u00e9ph\u00e9m\u00e8re a \u00e9t\u00e9 inaugur\u00e9e jeudi \u00e0 Bruxelles.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-3.jpg\",\"width\":800,\"height\":615},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IKEA ouvre une cuisine pop-up \u00e0 Bruxelles : &#8220;Cuisiner ensemble risque de dispara\u00eetre en Belgique&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IKEA ouvre une cuisine pop-up \u00e0 Bruxelles : \"Cuisiner ensemble risque de dispara\u00eetre en Belgique\" - RetailDetail BE","description":"IKEA veut encourager les gens \u00e0 passer du temps ensemble dans la cuisine. Une cuisine \u00e9ph\u00e9m\u00e8re a \u00e9t\u00e9 inaugur\u00e9e jeudi \u00e0 Bruxelles.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/","og_locale":"fr_FR","og_type":"article","og_title":"IKEA ouvre une cuisine pop-up \u00e0 Bruxelles : \"Cuisiner ensemble risque de dispara\u00eetre en Belgique\" - RetailDetail BE","og_description":"IKEA veut encourager les gens \u00e0 passer du temps ensemble dans la cuisine. Une cuisine \u00e9ph\u00e9m\u00e8re a \u00e9t\u00e9 inaugur\u00e9e jeudi \u00e0 Bruxelles.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/","og_site_name":"RetailDetail BE","article_published_time":"2025-09-22T12:59:02+00:00","article_modified_time":"2025-09-22T12:59:03+00:00","og_image":[{"width":800,"height":615,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-3.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"IKEA ouvre une cuisine pop-up \u00e0 Bruxelles : \u00ab\u00a0Cuisiner ensemble risque de dispara\u00eetre en Belgique\u00a0\u00bb","datePublished":"2025-09-22T12:59:02+00:00","dateModified":"2025-09-22T12:59:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/"},"wordCount":688,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-3.jpg","articleSection":["Maison &amp; D\u00e9co","Wonen"],"inLanguage":"fr-FR","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/","name":"IKEA ouvre une cuisine pop-up \u00e0 Bruxelles : \"Cuisiner ensemble risque de dispara\u00eetre en Belgique\" - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-3.jpg","datePublished":"2025-09-22T12:59:02+00:00","dateModified":"2025-09-22T12:59:03+00:00","description":"IKEA veut encourager les gens \u00e0 passer du temps ensemble dans la cuisine. Une cuisine \u00e9ph\u00e9m\u00e8re a \u00e9t\u00e9 inaugur\u00e9e jeudi \u00e0 Bruxelles.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-3.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-3.jpg","width":800,"height":615},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-une-cuisine-pop-up-a-bruxelles-cuisiner-ensemble-risque-de-disparaitre-en-belgique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"IKEA ouvre une cuisine pop-up \u00e0 Bruxelles : &#8220;Cuisiner ensemble risque de dispara\u00eetre en Belgique&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IKEA-TIDSAMM-Brussels-\u00a9\ufe0fAlexandre-Van-Battel-11-3.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/129150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=129150"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/129150\/revisions"}],"predecessor-version":[{"id":129154,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/129150\/revisions\/129154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/129151"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=129150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=129150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=129150"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=129150"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=129150"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=129150"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=129150"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=129150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}