{"id":129196,"date":"2025-09-23T09:48:22","date_gmt":"2025-09-23T07:48:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=129196"},"modified":"2025-09-23T09:48:25","modified_gmt":"2025-09-23T07:48:25","slug":"copains-chaine-de-boulangeries-parisienne-branchee-arrive-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/copains-chaine-de-boulangeries-parisienne-branchee-arrive-a-bruxelles\/","title":{"rendered":"Copains, cha\u00eene de boulangeries parisienne branch\u00e9e, arrive \u00e0 Bruxelles"},"content":{"rendered":"\n<p>Apr\u00e8s Paris et Lyon, la cha\u00eene de boulangerie fran\u00e7aise <strong>Copains<\/strong> s&rsquo;attaque \u00e0 Bruxelles. La start-up, fond\u00e9e par deux anciens de <strong>LVMH<\/strong>, ouvrira dans les mois \u00e0 venir quatre magasins dans la capitale belge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exp\u00e9rience de luxe en pain et caf\u00e9<\/h2>\n\n\n\n<p>Le premier magasin ouvrira \u00e0 la mi-octobre sur le March\u00e9 aux Herbes dans le touristique \u00celot Sacr\u00e9. Peu apr\u00e8s, un \u00e9tablissement suivra rue Jan Stas, pr\u00e8s de l&rsquo;avenue Louise. Un \u00ab\u00a0laboratoire de pain et de p\u00e2tisserie\u00a0\u00bb ouvrira sur la chauss\u00e9e de Charleroi, tandis qu&rsquo;un flagship store sur la Place du Ch\u00e2telain est pr\u00e9vu pour d\u00e9cembre ou d\u00e9but 2026. Au total, les \u00e9tablissements bruxellois compteront environ 35 employ\u00e9s.<\/p>\n\n\n\n<p>Les fondateurs Giovanni Amico et Baptiste Borne se sont rencontr\u00e9s chez la maison de mode <strong>C\u00e9line<\/strong>. Leur transition vers le secteur alimentaire est n\u00e9e de leurs intol\u00e9rances personnelles \u2013 l&rsquo;un au gluten, l&rsquo;autre au lactose \u2013 et d&rsquo;une qu\u00eate de sens. Copains se distingue donc par une offre enti\u00e8rement sans gluten : pain, viennoiseries et p\u00e2tisseries \u00e0 base de sarrasin, ch\u00e2taigne, quinoa ou riz. De plus, le caf\u00e9 joue un grand r\u00f4le : dans les \u00e9tablissements fran\u00e7ais, il repr\u00e9sente 30 % du chiffre d&rsquo;affaires.<\/p>\n\n\n\n<p>Leur exp\u00e9rience dans le commerce du luxe se traduit clairement dans le concept de magasin : murs en marbre, comptoirs en inox et une gamme qui est \u00e0 la fois \u00e0 la mode et fonctionnelle. Pensez : babka bio, vegan et sans gluten \u00e0 4 euros. Les prix et l&rsquo;offre \u00e0 Bruxelles seront les m\u00eames qu&rsquo;\u00e0 Paris ; seules les gaufres seront une exclusivit\u00e9 locale. L&rsquo;expansion est rendue possible gr\u00e2ce \u00e0 une injection de capital du fonds d&rsquo;investissement Odyss\u00e9e Venture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Confusion de noms<\/h2>\n\n\n\n<p>Le choix pour Bruxelles n&rsquo;est pas d\u00fb au hasard. \u201cLes Belges ont \u00e9t\u00e9 <a href=\"https:\/\/www.lecho.be\/entreprises\/horeca\/copains-l-ecrin-parisien-de-la-boulangerie-bio-debarque-a-bruxelles-avec-quatre-boutiques-d-un-coup\/10624934.html\">nos premiers clients hors de France durant le covid<\/a>, et on a eu des centaines de messages qui demandaient une ouverture en Belgique. Nous visons donc \u00e0 la fois les clients locaux et les touristes, qui sont souvent plus en avance et cherchent des options sans gluten. Je suis confiant, car je sais qu\u2019il y a une demande\u201d, d\u00e9clare le cofondateur Giovanni Amico \u00e0 L&rsquo;Echo.<\/p>\n\n\n\n<p>La venue de Copains en Belgique pourrait cependant avoir des cons\u00e9quences juridiques. En Wallonie, <strong>Copains.group<\/strong> est d\u00e9j\u00e0 actif, un acteur \u00e9tabli dans le secteur du pain qui vend \u00e0 la fois via le retail et ses propres magasins. Toutefois, Amico souligne que les deux parties pr\u00e9f\u00e8rent \u201cune approche humaine et bienveillante\u201d plut\u00f4t qu\u2019un conflit devant les tribunaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na Parijs et Lyon, la cha\u00eene de boulangeries fran\u00e7aise Copains conquiert maintenant \u00e9galement Bruxelles. La start-up, fond\u00e9e par deux anciens de la maison de luxe LVMH, ouvrira dans les mois \u00e0 venir quatre \u00e9tablissements dans la capitale belge.<\/p>\n","protected":false},"author":5,"featured_media":129197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[1504],"topic":[276,310],"region":[413],"class_list":{"0":"post-129196","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-copains","11":"topic-expansion","12":"topic-ouverture-de-magasin","13":"region-bruxelles"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copains, cha\u00eene de boulangeries parisienne branch\u00e9e, arrive \u00e0 Bruxelles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s Paris et Lyon, la cha\u00eene de boulangerie Copains s&#039;attaque \u00e0 Bruxelles. 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