{"id":129223,"date":"2025-09-23T11:27:16","date_gmt":"2025-09-23T09:27:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=129223"},"modified":"2025-09-23T11:27:16","modified_gmt":"2025-09-23T09:27:16","slug":"heineken-renforce-son-emprise-sur-lamerique-centrale-avec-une-acquisition-de-3-milliards","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-renforce-son-emprise-sur-lamerique-centrale-avec-une-acquisition-de-3-milliards\/","title":{"rendered":"Heineken renforce son emprise sur l&rsquo;Am\u00e9rique centrale avec une acquisition de 3 milliards"},"content":{"rendered":"\n<p><strong>Heineken <\/strong>a sign\u00e9 un accord avec la <strong>Florida Ice and Farm Company <\/strong>(<strong>Fifco<\/strong>) au Costa Rica afin d&rsquo;\u00e9tendre consid\u00e9rablement sa position en Am\u00e9rique centrale. L&rsquo;accord porte sur un montant de 3,2 milliards de dollars (2,7 milliards d&rsquo;euros).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marque embl\u00e9matique Imperial<\/h2>\n\n\n\n<p>Le groupe acquerra la pleine propri\u00e9t\u00e9 de Heineken Panama et prendra une participation de 75 % dans Nicaragua Brewing Holding. En outre, Heineken ach\u00e8tera les 75 % restants de Distribuidora La Florida, la branche de Fifco sp\u00e9cialis\u00e9e dans les boissons, l&rsquo;alimentation et le retail, qui compte plus de 300 magasins au Costa Rica et des activit\u00e9s au Guatemala, au Salvador et au Honduras.<\/p>\n\n\n\n<p>Avec l&rsquo;op\u00e9ration, le brasseur n\u00e9erlandais acquiert \u00e9galement la marque embl\u00e9matique de bi\u00e8re costaricienne <strong>Imperial<\/strong>, qui existe depuis 100 ans, une grande division de boissons non alcoolis\u00e9es avec ses propres marques et une licence d&#8217;embouteillage <strong>PepsiCo<\/strong>. En outre, Heineken acquiert le contr\u00f4le total des activit\u00e9s de Fifco dans le domaine des boissons non alcoolis\u00e9es au Mexique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab\u00a0Une \u00e9tape transformatrice\u00a0\u00bb<\/h2>\n\n\n\n<p>Dolf van den Brink, PDG, a qualifi\u00e9 l&rsquo;acquisition d&rsquo;\u00e9tape importante pour Heineken et parle d'\u00a0\u00bbune \u00e9tape de transformation qui ouvre de nouvelles perspectives de croissance\u00a0\u00bb. Selon lui, le groupe renforce sa pr\u00e9sence sur des \u00ab\u00a0march\u00e9s de croissance attrayants\u00a0\u00bb dans la r\u00e9gion, a annonc\u00e9 le brasseur lundi soir. L&rsquo;op\u00e9ration s&rsquo;inscrit dans le cadre d&rsquo;un partenariat qui a d\u00e9but\u00e9 en 1986 et qui a \u00e9t\u00e9 renforc\u00e9 en 2002 lorsque Heineken a acquis une participation de 25 % dans ses activit\u00e9s au Costa Rica.<\/p>\n\n\n\n<p>La valeur de l&rsquo;acquisition \u00e9quivaut \u00e0 11,6 fois le b\u00e9n\u00e9fice d&rsquo;exploitation de 2024. Distribuidora La Florida a r\u00e9alis\u00e9 cette ann\u00e9e-l\u00e0 un chiffre d&rsquo;affaires de 1,13 milliard de dollars (950 millions d&rsquo;euros) et un b\u00e9n\u00e9fice d&rsquo;exploitation de 278 millions de dollars (234 millions d&rsquo;euros). Heineken s&rsquo;attend \u00e0 ce que la transaction contribue directement \u00e0 la marge d&rsquo;exploitation et au b\u00e9n\u00e9fice par action, et envisage des \u00e9conomies de co\u00fbts structurels d&rsquo;environ 50 millions de dollars (42 millions d&rsquo;euros) gr\u00e2ce aux synergies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un bond strat\u00e9gique malgr\u00e9 les vents contraires<\/h2>\n\n\n\n<p>Le moment choisi pour cette acquisition est frappant. Il y a quelques mois \u00e0 peine, Heineken a temp\u00e9r\u00e9 ses attentes et averti que les volumes de cette ann\u00e9e seraient inf\u00e9rieurs aux pr\u00e9visions. Elle a \u00e9galement d\u00e9cid\u00e9 de ne pas revoir \u00e0 la hausse ses pr\u00e9visions de b\u00e9n\u00e9fices en raison de la volatilit\u00e9 persistante, notamment des droits de douane am\u00e9ricains.<\/p>\n\n\n\n<p>En s&rsquo;implantant en Am\u00e9rique centrale, Heineken opte explicitement pour des march\u00e9s en croissance o\u00f9 les marques haut de gamme gagnent du terrain plus rapidement. Alors que le brasseur est confront\u00e9 \u00e0 des march\u00e9s satur\u00e9s et \u00e0 une pression sur les prix en Europe et en Am\u00e9rique du Nord, il existe des possibilit\u00e9s de croissance des volumes et d&rsquo;am\u00e9lioration des marges dans des pays tels que le Costa Rica et le Panama. Les analystes soulignent toutefois que le prix \u00e9lev\u00e9 de l&rsquo;acquisition ne se justifie que si les synergies et la croissance en volume promises sont effectivement r\u00e9alis\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken a sign\u00e9 un accord avec la Florida Ice and Farm Company (Fifco) du Costa Rica afin d&rsquo;\u00e9tendre consid\u00e9rablement sa position en Am\u00e9rique centrale. L&rsquo;accord porte sur un montant de 3,2 milliards de dollars am\u00e9ricains (2,7 milliards d&rsquo;euros).<\/p>\n","protected":false},"author":5,"featured_media":129224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[130],"topic":[282],"region":[1825],"class_list":{"0":"post-129223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-heineken","11":"topic-acquisition","12":"region-amerique-centrale"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken renforce son emprise sur l&#039;Am\u00e9rique centrale avec une acquisition de 3 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