{"id":129263,"date":"2025-09-23T15:03:47","date_gmt":"2025-09-23T13:03:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=129263"},"modified":"2025-09-23T15:03:49","modified_gmt":"2025-09-23T13:03:49","slug":"la-place-de-marche-britannique-onbuy-setend-a-20-pays-europeens","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-place-de-marche-britannique-onbuy-setend-a-20-pays-europeens\/","title":{"rendered":"La place de march\u00e9 britannique OnBuy s&rsquo;\u00e9tend \u00e0 20 pays europ\u00e9ens"},"content":{"rendered":"\n<p><strong>OnBuy<\/strong>, la place de march\u00e9 en ligne \u00e0 la croissance la plus rapide du Royaume-Uni, s&rsquo;\u00e9tend \u00e0 20 march\u00e9s europ\u00e9ens d&rsquo;ici la fin de l&rsquo;ann\u00e9e. La plateforme insiste sur le fait qu&rsquo;elle ne d\u00e9tient pas de stock elle-m\u00eame et qu&rsquo;elle ne fait jamais concurrence \u00e0 ses d\u00e9taillants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une alternative \u00e0 Amazon et eBay<\/h2>\n\n\n\n<p>\u00c0 partir de maintenant, OnBuy est pr\u00e9sent sur 12 march\u00e9s europ\u00e9ens : Allemagne, France, Espagne, Italie, Pays-Bas, Belgique, Autriche, Gr\u00e8ce, Finlande, Portugal, Irlande et Slovaquie. L&rsquo;expansion \u00e0 huit march\u00e9s suppl\u00e9mentaires est d\u00e9j\u00e0 en cours, l&rsquo;objectif \u00e9tant d&rsquo;op\u00e9rer dans 20 pays d&rsquo;ici la fin de 2025.<\/p>\n\n\n\n<p>Fond\u00e9e en 2016, OnBuy affirme offrir aux d\u00e9taillants un mod\u00e8le de vente plus \u00e9quitable et plus rentable et aux consommateurs une alternative cr\u00e9dible aux g\u00e9ants am\u00e9ricains tels qu&rsquo;<strong>Amazon<\/strong> et <strong>eBay<\/strong>. Contrairement \u00e0 de nombreuses plateformes \u00e9tablies, OnBuy n&rsquo;est pas en concurrence avec ses d\u00e9taillants et ne d\u00e9tient pas de stock lui-m\u00eame.<\/p>\n\n\n\n<p>La place de march\u00e9 table sur un chiffre d&rsquo;affaires brut de 100 millions de livres sterling (115 millions d&rsquo;euros) et sur 5 millions de nouveaux clients au cours des 12 prochains mois. Un facteur cl\u00e9 de succ\u00e8s est son programme de cashback : les clients peuvent utiliser leur cashback directement sur la plateforme ou se le faire payer, ce qui a d\u00e9j\u00e0 g\u00e9n\u00e9r\u00e9 plus de 50 % d&rsquo;achats r\u00e9p\u00e9t\u00e9s au Royaume-Uni.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OnBuy, la place de march\u00e9 en ligne \u00e0 la croissance la plus rapide du Royaume-Uni, s&rsquo;\u00e9tend \u00e0 20 march\u00e9s europ\u00e9ens d&rsquo;ici la fin de l&rsquo;ann\u00e9e. La plateforme souligne qu&rsquo;elle ne d\u00e9tient aucun stock elle-m\u00eame et qu&rsquo;elle ne fait jamais concurrence \u00e0 ses d\u00e9taillants.<\/p>\n","protected":false},"author":3,"featured_media":129264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[1827],"topic":[198,276],"region":[243],"class_list":["post-129263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-onbuy","topic-e-commerce","topic-expansion","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La place de march\u00e9 britannique OnBuy s&#039;\u00e9tend \u00e0 20 pays 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