{"id":12930,"date":"2016-04-13T09:25:13","date_gmt":"2016-04-13T09:25:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/kelloggs-ouvre-un-bistro-pop\/"},"modified":"2016-04-13T09:25:13","modified_gmt":"2016-04-13T09:25:13","slug":"kelloggs-ouvre-un-bistro-pop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kelloggs-ouvre-un-bistro-pop\/","title":{"rendered":"Kellogg\u2019s ouvre un bistro pop-up"},"content":{"rendered":"<p>Les marques alimentaires sont de plus en plus nombreuses \u00e0 d\u00e9couvrir la force marketing d\u2019un concept pop-up surprenant. Le fabricant de c\u00e9r\u00e9ales <strong>Kellogg\u2019s<\/strong>, lui aussi, y a vu des possibilit\u00e9s et ouvre un bistro pour petit d\u00e9jeuner \u00e0 Sydney.<\/p>\n<p><!--break--><\/p>\n<h2>Des recettes \u00e9tonnantes<\/h2>\n<p>Dans le Kellogg\u2019s Kawa Cereal Caf\u00e9, qui ouvrira ses portes la semaine prochaine \u00e0 Sydney, les consommateurs pourront d\u00e9guster des plats surprenants \u00e0 base de c\u00e9r\u00e9ales pour petit d\u00e9jeuner. Les premiers menus et photos diffus\u00e9s paraissent d\u2019ores et d\u00e9j\u00e0 prometteurs : ainsi le menu propose une salade \u00e0 base de choux, d\u2019\u00e9pinards, de pommes vertes, d\u2019\u0153ufs poch\u00e9s et de c\u00e9r\u00e9ales Special K sans gluten. Les clients pourront \u00e9galement opt\u00e9 pour un croque \u00e0 la banane avec du sirop d\u2019\u00e9rable, du lard croquant et des Rice Bubbles ou encore pour un burger au poulet enrob\u00e9 d\u2019une cro\u00fbte de Corn Flakes, accompagn\u00e9 de tomates, de salade et d\u2019une mayonnaise piment\u00e9e.<\/p>\n<p>\nCe bistro s\u2019inscrit dans une campagne plus large sous le slogan <a href=\"http:\/\/www.openforbreakfast.com.au\/en_AU\/home.html\" target=\"_blank\" rel=\"noopener\">\u00ab Open for Breakfast \u00bb<\/a>, avec une plate-forme online interactive regroupant toutes les histoires concernant les produits Kellogg\u2019s et o\u00f9 les consommateurs peuvent demander conseil et faire des suggestions. Kellogg\u2019s souhaite inspirer les consommateurs en leur donnant une vision plus large sur les c\u00e9r\u00e9ales : la marque estime que ses produits offre plus de possibilit\u00e9s qu\u2019uniquement un rapide petit d\u00e9jeuner.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les marques alimentaires sont de plus en plus nombreuses \u00e0 d\u00e9couvrir la force marketing d\u2019un concept pop-up surprenant. Le fabricant de c\u00e9r\u00e9ales Kellogg\u2019s, lui aussi, y a vu des possibilit\u00e9s et ouvre un bistro pour petit d\u00e9jeuner \u00e0 Sydney. Des recettes \u00e9tonnantes Dans le Kellogg\u2019s Kawa Cereal Caf\u00e9, qui ouvrira ses portes la semaine prochaine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kellogg\u2019s ouvre un bistro pop-up - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/kelloggs-ouvre-un-bistro-pop\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kellogg\u2019s ouvre un bistro pop-up - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Les marques alimentaires sont de plus en plus nombreuses \u00e0 d\u00e9couvrir la force marketing d\u2019un concept pop-up surprenant. 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