{"id":129329,"date":"2025-09-24T09:00:00","date_gmt":"2025-09-24T07:00:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=129329"},"modified":"2026-01-06T15:13:08","modified_gmt":"2026-01-06T14:13:08","slug":"leco-score-devient-green-score-chez-colruyt-group","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/leco-score-devient-green-score-chez-colruyt-group\/","title":{"rendered":"L’Eco-score devient Green-score chez Colruyt Group"},"content":{"rendered":"\n

Vanaf dit najaar krijgt de Eco-score bij Colruyt Group<\/strong> een nieuwe naam: Green-score. Het Franse consortium dat het label beheert, voert die naamsverandering door en breidt de schaal uit naar zes kleuren en letters.<\/p>\n\n

Verwarring uitsluiten<\/h2>\n\n

Colruyt Group introduceerde de Eco-score, een keuzewijzer die shoppers helpt om duurzame aankoopbeslissingen te maken, in het voorjaar van 2021<\/a>. Het label werd ontwikkeld door een consortium van onafhankelijke, Franse spelers, waaronder Yuka, Open Food Facts en Eco2. Dat consortium wijzigt de naam nu echter naar Green-score, omdat de Europese biovereniging IFOAM had geargumenteerd dat de term \u2018eco\u2019 in sommige landen voor verwarring met biovoeding zou kunnen zorgen<\/a>.<\/p>\n\n

De naamsverandering houdt ook een kleine aanpassing van de schaal in: die wordt uitgebreid naar zes kleuren en letters in plaats van vijf. Er werd een donkerrode kleur met letter F toegevoegd voor producten met een slechte Green-score. Aan de donkergroene zijde van het spectrum wordt nog een onderscheid gemaakt tussen A en A+, om producten met de laagste milieu-impact aan te duiden.<\/p>\n\n

Hoge naambekendheid<\/h2>\n\n

Colruyt Group stapt mee in de naamswijziging. \u201cEen kwestie van vertrouwen\u201d, zegt Veerle Poppe, verantwoordelijk voor de Green-score bij Colruyt Group. \u201cWe werken al sinds het prille begin van de Eco-score samen met het Franse consortium en we blijven geloven in het nut van het label. We zien dat het echt werkt, ook in ons land. Met een naamsbekendheid van 51% en een vertrouwen van 72%, is de score het tweede meest bekende label in Belgi\u00eb na de Nutri-score, zo toont eigen marktonderzoek aan.\u201d<\/p>\n\n

Vanaf 1 november maakt de Green-score zijn intrede in de Xtra-app, op de websites en in de winkelcommunicaties van de verschillende winkelformules. Tegen 31 oktober zullen verwijzingen naar de Eco-score verdwenen zijn op al die kanalen. Gedurende die periode lanceert Colruyt Group een reclamecampagne om de overgang naar de Green-score te faciliteren, de nieuwe schaal te introduceren en klanten te herinneren aan het duurzame spaarprogramma.<\/p>\n\n

De verpakkingen van 940 Boni-producten met het label zullen gradueel worden aangepast \u2013 Colruyt Group rekent daarbij op een overgangsperiode van twee jaar. Ook online, waar nog meer producten de score dragen, worden de benaming overal aangepast. Het nieuwe label blijft gekoppeld aan een duurzaam spaarprogramma in de Xtra-app, het getrouwheidsprogramma van Colruyt Group.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 partir de cet automne, l’Eco-score chez Colruyt Group changera de nom pour devenir Green-score. Le consortium fran\u00e7ais qui g\u00e8re le label proc\u00e8de \u00e0 ce changement de nom et \u00e9tend l’\u00e9chelle \u00e0 six couleurs et lettres.<\/p>\n","protected":false},"author":3,"featured_media":129327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[141],"topic":[373],"region":[226],"class_list":["post-129329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt-group","topic-durabilite","region-belgique"],"acf":[],"yoast_head":"\nL'Eco-score devient Green-score chez Colruyt Group - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 partir de cet automne, l'Eco-score chez Colruyt Group changera de nom pour devenir Green-score.\" \/>\n<meta name=\"robots\" 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