{"id":129564,"date":"2025-09-25T15:17:58","date_gmt":"2025-09-25T13:17:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=129564"},"modified":"2025-09-25T15:17:59","modified_gmt":"2025-09-25T13:17:59","slug":"pepco-group-vise-a-plus-de-45-milliards-deuros-de-chiffre-daffaires","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/pepco-group-vise-a-plus-de-45-milliards-deuros-de-chiffre-daffaires\/","title":{"rendered":"Pepco Group s’attend \u00e0 plus de 4,5 milliards d’euros de chiffre d’affaires"},"content":{"rendered":"\n

Pepco Group<\/strong> s’attend \u00e0 r\u00e9aliser un chiffre d’affaires de plus de 4,5 milliards d’euros cette ann\u00e9e. Apr\u00e8s la vente de Poundland, la croissance provient principalement des v\u00eatements et des articles m\u00e9nagers en Pologne et sur le continent ouest-europ\u00e9en.<\/p>\n\n\n\n

Aussi sous la ligne<\/h2>\n\n\n\n

Au quatri\u00e8me trimestre, Pepco a enregistr\u00e9 une croissance comparable de 3,9 %, r\u00e9alisant ainsi son meilleur trimestre en deux ans et demi. La Pologne et l’Europe de l’Ouest ont le mieux perform\u00e9 ; en Europe de l’Ouest, la croissance comparable pour l’ann\u00e9e enti\u00e8re s’est \u00e9lev\u00e9e \u00e0 6,7 %. Au total, le chiffre d’affaires comparable a augment\u00e9 de 2,7 % au cours des 51 semaines jusqu’au 21 septembre.<\/p>\n\n\n\n

En juillet, la branche allemande de Pepco a n\u00e9anmoins demand\u00e9 un report de paiement. Pepco n’est actif que depuis deux ans, principalement en Allemagne de l’Est, mais les 64 magasins souffrent de pertes persistantes. De plus, la cha\u00eene de discount britannique Poundland a \u00e9t\u00e9 vendue pour un montant symbolique<\/a> en juin au fonds de restructuration am\u00e9ricain Gordon Brothers, en raison de la concurrence croissante.<\/p>\n\n\n\n

L’EBITDA ajust\u00e9 devrait cro\u00eetre \u00e0 la limite sup\u00e9rieure de la fourchette \u00e0 un chiffre \u00e9lev\u00e9. Apr\u00e8s neuf mois, le b\u00e9n\u00e9fice net s’\u00e9levait d\u00e9j\u00e0 \u00e0 196 millions d’euros, presque \u00e9gal aux 199 millions d’euros pour l’ensemble de l’ann\u00e9e 2024.<\/p>\n\n\n\n

Focus sur la marque phare Pepco<\/h2>\n\n\n\n

Pepco d\u00e9signe 2025 comme une ann\u00e9e de transformation. Les jalons ont \u00e9t\u00e9 la cession de Poundland \u00e0 Gordon Brothers en juin 2025 et la sortie du secteur des biens de consommation courante (FMCG). Le groupe se concentre plut\u00f4t sur des v\u00eatements et des articles m\u00e9nagers \u00e0 forte marge ; sans FMCG, le chiffre d’affaires comparable a augment\u00e9 de 6,1 % au cours du second semestre.<\/p>\n\n\n\n

\u201cNous avons r\u00e9organis\u00e9 et simplifi\u00e9 notre entreprise. Notre attention se porte sur la marque phare Pepco en Europe centrale, orientale et occidentale,\u201d a d\u00e9clar\u00e9 le PDG Stephan Borchert. L’objectif est d’augmenter la satisfaction client gr\u00e2ce \u00e0 des offres num\u00e9riques et de gagner des parts de march\u00e9. Le groupe reste \u00e9galement sur la bonne voie pour ouvrir net 248 nouveaux magasins.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pepco Group s’attend \u00e0 r\u00e9aliser un chiffre d’affaires de plus de 4,5 milliards d’euros cette ann\u00e9e. 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