{"id":12972,"date":"2016-04-15T09:00:04","date_gmt":"2016-04-15T09:00:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-gamme-de-snacks-a-cuire-au-four-kwekkeboom-booste-le-ca-de-royaan-2\/"},"modified":"2016-04-15T09:00:04","modified_gmt":"2016-04-15T09:00:04","slug":"la-gamme-de-snacks-a-cuire-au-four-kwekkeboom-booste-le-ca-de-royaan-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-gamme-de-snacks-a-cuire-au-four-kwekkeboom-booste-le-ca-de-royaan-2\/","title":{"rendered":"La gamme de snacks \u00e0 cuire au four Kwekkeboom booste le CA de Royaan"},"content":{"rendered":"<p>L\u2019an dernier <strong>Royaan<\/strong> a vu son chiffre d\u2019affaires augmenter de 69,6 \u00e0 80,1 millions d\u2019euros. Les consommateurs ont achet\u00e9 pour 14 millions de snacks \u00e0 cuire au four. La\u00a0 croissance du CA est attribuable en partie \u00e0 la gamme de snacks <strong>Kwekkeboom Oven<\/strong>, que Royaan a introduit fin 2014.<\/p>\n<p><!--break--><\/p>\n<h2>Kwekkeboom Oven cr\u00e9e une nouvelle cat\u00e9gorie<\/h2>\n<p>Avec sa gamme de snacks, Kwekkeboom Oven a cr\u00e9\u00e9 une nouvelle cat\u00e9gorie de produits surgel\u00e9s \u00e0 cuire au four. La gamme a connu un succ\u00e8s imm\u00e9diat : en un an la marque a enregistr\u00e9 un chiffre d\u2019affaires retail de 14 millions d\u2019euros et vendu plus de 35 millions de snacks, soit 3,6 millions d\u2019emballages. L\u2019introduction de cette nouvelle gamme \u00e0 cuire au four, a permis au segment des snacks surgel\u00e9s, domin\u00e9s par les snacks pour friteuses, d\u2019attirer de nouveaux acheteurs. Kwekkeboom Oven est d\u00e9j\u00e0 num\u00e9ro deux dans l\u2019ensemble de la cat\u00e9gorie des snacks.<\/p>\n<p>\nLa gamme est \u00e9galement appr\u00e9ci\u00e9e \u00e0 l\u2019international : d\u00e9but 2015 les snacks \u00e0 cuire au four ont \u00e9t\u00e9 introduits en Belgique et une phase d\u2019essai est en cours en Espagne, o\u00f9 la marque compte s\u2019implanter l\u2019ann\u00e9e prochaine. Le Royaume-Uni fait \u00e9galement partie projets d\u2019expansion. Pr\u00e9cisons \u00e9galement que Kwekkeboom Oven est l\u2019un des nomin\u00e9s pour le meilleur produit food au niveau mondial, un prix qui sera d\u00e9cern\u00e9 au mois d\u2019octobre lors de la foire alimentaire internationale SIAL \u00e0 Paris.<\/p>\n<h2>\nInvestissements dans la technologie et la distribution<\/h2>\n<p>Les activit\u00e9s retail de Royaan ne sont pas encore rentables, ce qui selon le directeur Bart Bakker s\u2019explique par les importants investissement de ces trois derni\u00e8res ann\u00e9es, notamment dans la technologie relative aux fours.<\/p>\n<p>\nAvec le soutien de NPM Capital, le fabricant a consacr\u00e9 plus de 10 millions d\u2019euros dans le d\u00e9veloppement des snacks \u00e0 cuire au four. Ce capital a \u00e9galement permis \u00e0 Royaan d\u2019acheter une licence pour le processus de production des snacks Kwekkeboom Oven et le droit de distribution exclusive pour le Benelux . M\u00eame si ces investissements p\u00e8sent sur la rentabilit\u00e9, Bakker est convaincu que cela favorisera la croissance, maintenant que Royaan contr\u00f4le le proc\u00e9d\u00e9 de fabrication de ces snacks.<\/p>\n<p>\nLe d\u00e9partement foodservice, qui commercialise la marque de snacks <strong>Van Dobben<\/strong>, a enregistr\u00e9 une croissance du chiffre d\u2019affaires de 14%. Cette partie de l\u2019entreprise est rentable, gr\u00e2ce notamment \u00e0 la collaboration avec des partenaires, tels que BP et les entreprises de catering Albron et Vermaat Groep. Cette ann\u00e9e Royaan avec sa marque Van Dobben destin\u00e9e au secteur horeca mettra l\u2019accent sur des snacks hautement culinaires pour le lunch.<\/p>\n<p>\nDans les ann\u00e9es \u00e0 venir Royaan envisage une forte expansion \u00e0 l\u2019international, avec pour objectif de franchir le cap de 100 millions d\u2019euros de chiffre d\u2019affaires. D\u2019ici 5 ans 30% du chiffre d\u2019affaires devrait provenir de l\u2019\u00e9tranger. D\u2019ici l\u00e0 le groupe esp\u00e8re \u00e9galement pouvoir g\u00e9n\u00e9rer un r\u00e9sultat net positif.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019an dernier Royaan a vu son chiffre d\u2019affaires augmenter de 69,6 \u00e0 80,1 millions d\u2019euros. Les consommateurs ont achet\u00e9 pour 14 millions de snacks \u00e0 cuire au four. La\u00a0 croissance du CA est attribuable en partie \u00e0 la gamme de snacks Kwekkeboom Oven, que Royaan a introduit fin 2014. Kwekkeboom Oven cr\u00e9e une nouvelle cat\u00e9gorie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La gamme de snacks \u00e0 cuire au four Kwekkeboom booste le CA de Royaan - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-gamme-de-snacks-a-cuire-au-four-kwekkeboom-booste-le-ca-de-royaan-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La gamme de snacks \u00e0 cuire au four Kwekkeboom booste le CA de Royaan - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"L\u2019an dernier Royaan a vu son chiffre d\u2019affaires augmenter de 69,6 \u00e0 80,1 millions d\u2019euros. 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