{"id":12978,"date":"2016-04-15T07:12:05","date_gmt":"2016-04-15T07:12:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/blokker-supprime-390-emplois-dans-le-cadre-dune-reorganisation-2\/"},"modified":"2016-04-15T07:12:05","modified_gmt":"2016-04-15T07:12:05","slug":"blokker-supprime-390-emplois-dans-le-cadre-dune-reorganisation-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/blokker-supprime-390-emplois-dans-le-cadre-dune-reorganisation-2\/","title":{"rendered":"Blokker supprime 390 emplois dans le cadre d\u2019une r\u00e9organisation"},"content":{"rendered":"<p><strong>Blokker<\/strong> annonce une vaste r\u00e9organisation : 390 postes seront supprim\u00e9s et 100 millions d\u2019euros seront investis dans l\u2019enseigne, notamment pour le d\u00e9ploiement du nouveau concept de magasin \u2018Nieuwste Blokker\u2019.<\/p>\n<p><!--break--><\/p>\n<h2>Nouveau concept, nouveau logo<\/h2>\n<p>Durant les deux ann\u00e9es \u00e0 venir Blokker dit vouloir investir plus de 100 millions d\u2019euros pour transformer l\u2019enseigne en retailer omni-canal. Apr\u00e8s une profonde m\u00e9tamorphose, le premier \u2018Nieuwste Blokker\u2019 a ouvert ses portes aujourd\u2019hui aux Pays-Bas, \u00e0 Amsterdam dans la Bilderdijkstraat. Au cours des deux prochaines ann\u00e9es, d\u2019autres magasins de la nouvelle g\u00e9n\u00e9ration suivront, au rythme d\u2019une ouverture chaque jour ouvrable.<\/p>\n<p>\nCe nouveau concept s\u2019accompagne \u00e9galement d\u2019un nouveau logo et d\u2019une offre adapt\u00e9e. Blokker propose de nouveaux assortiments, notamment une gamme \u2018Literie &amp; Salle de bain\u2019, et pour la premi\u00e8re fois une marque maison. En outre la cat\u00e9gorie \u2018Cuisine &amp; Arts de la table\u2019 b\u00e9n\u00e9ficiera d\u2019une attention particuli\u00e8re.<\/p>\n<h2>\n\u00ab Une transformation compl\u00e8te et sans compromis \u00bb<\/h2>\n<p>Rob Heesen, directeur g\u00e9n\u00e9ral : \u00ab La transformation que nous annon\u00e7ons aujourd\u2019hui est compl\u00e8te et sans compromis. Pas question de faire les choses \u00e0 moiti\u00e9. Nous nous y attelons \u00e0 une cadence \u00e9lev\u00e9e : chaque jour ouvrable nous ouvrirons un \u2018Nieuwste Blokker\u2019 quelque part aux Pays-Bas. Cette r\u00e9novation est plus profonde, plus fondamentale et plus visible pour le client et fera de Blokker une marque repr\u00e9sentative, destin\u00e9e \u00e0 faire de la maison un \u2018chez soi\u2019. \u00bb<\/p>\n<p>\nMais cette vaste r\u00e9organisation aura \u00e9galement d\u2019importantes r\u00e9percussions sur le personnel : 390 emplois passeront \u00e0 la trappe. Heesen : \u00ab Nous faisons ces gros investissements et ces transformations fondamentales parce que le march\u00e9 a besoin d\u2019un acteur omni-canal innovant, qui offre de la qualit\u00e9 \u00e0 prix avantageux. Nous sommes \u00e0 l\u2019aube d\u2019un nouveau chapitre dans l\u2019histoire de Blokker, fond\u00e9 il y a 120 ans. \u00bb<\/p>\n<p>\u00a0<\/p>\n<h2>Accent sur l\u2019omni-canal<\/h2>\n<p>En 2016 et 2017 les 450 points de vente que compte la cha\u00eene aux Pays-Bas seront donc transform\u00e9s en \u2018Nieuwste Blokker\u2019. Ces nouveaux magasins comprendront \u00e9galement un kiosque, o\u00f9 les clients pourront commander des articles du webshop, pour ensuite les faire livrer \u00e0 domicile ou les retirer en magasin.<\/p>\n<p>\nLes magasins de la nouvelle g\u00e9n\u00e9ration proposeront 5.000 produits, auxquels il faut ajouter les 35.000 produits disponibles online. Afin de mettre en avant ce concept omni-canal, le logo a \u00e9t\u00e9 dot\u00e9 d\u2019un point orange, qui fait r\u00e9f\u00e9rence \u00e0 l\u2019aspect online (\u2018point com\u2019).<\/p>\n<h2>\nL\u2019orientation client prime<\/h2>\n<p>Dans le cadre de cette r\u00e9organisation Blokker souligne \u00e9galement le renouvellement de la culture d\u2019entreprise. Alors qu\u2019auparavant l\u2019enseigne \u00e9tait plut\u00f4t ax\u00e9e sur la politique d\u2019achat, aujourd\u2019hui l\u2019enseigne privil\u00e9gie l\u2019orientation client. Par ailleurs Blokker mise pleinement sur de nouvelles technologies et des proc\u00e9d\u00e9s astucieux, afin de r\u00e9duire les stocks dans les centres de distribution et d\u2019am\u00e9liorer l\u2019approvisionnement des magasins.<\/p>\n<p>\nBlokker a \u00e9t\u00e9 fond\u00e9 en 1896 et fait partie de Blokker Holding, qui d\u00e9tient 9 enseignes et plus de 2.400 magasins dans huit pays.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blokker annonce une vaste r\u00e9organisation : 390 postes seront supprim\u00e9s et 100 millions d\u2019euros seront investis dans l\u2019enseigne, notamment pour le d\u00e9ploiement du nouveau concept de magasin \u2018Nieuwste Blokker\u2019. Nouveau concept, nouveau logo Durant les deux ann\u00e9es \u00e0 venir Blokker dit vouloir investir plus de 100 millions d\u2019euros pour transformer l\u2019enseigne en retailer omni-canal. Apr\u00e8s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blokker supprime 390 emplois dans le cadre d\u2019une r\u00e9organisation - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/blokker-supprime-390-emplois-dans-le-cadre-dune-reorganisation-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blokker supprime 390 emplois dans le cadre d\u2019une r\u00e9organisation - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Blokker annonce une vaste r\u00e9organisation : 390 postes seront supprim\u00e9s et 100 millions d\u2019euros seront investis dans l\u2019enseigne, notamment pour le d\u00e9ploiement du nouveau concept de magasin \u2018Nieuwste Blokker\u2019. 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