{"id":12990,"date":"2016-04-15T14:54:16","date_gmt":"2016-04-15T14:54:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/les-start-de-rocket-internet-sont-en-bonne-voie-mais-subissent-des-pertes\/"},"modified":"2016-04-15T14:54:16","modified_gmt":"2016-04-15T14:54:16","slug":"les-start-de-rocket-internet-sont-en-bonne-voie-mais-subissent-des-pertes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/les-start-de-rocket-internet-sont-en-bonne-voie-mais-subissent-des-pertes\/","title":{"rendered":"Les start-up de Rocket Internet sont en bonne voie, mais subissent des pertes"},"content":{"rendered":"<p>Les diff\u00e9rentes entreprises du fonds d\u2019investissement allemand <strong>Rocket Internet <\/strong>ont toutes enregistr\u00e9 des pertes en 2015.\u00a0 Le dirigeant Oliver Samwer pr\u00e9cise pourtant que les start-up du groupe sont toutes en bonne voie.<\/p>\n<p><!--break--><\/p>\n<h2>Point de retournement atteint<\/h2>\n<p>En 2015, Rocket Internet a enregistr\u00e9 des pertes de pr\u00e8s de 200 millions d\u2019euros, et ce \u00e0 cause des mauvaises prestations des start-up dans lesquelles l\u2019entreprise a investi.\u00a0 Il y a un an, elle avait pourtant enregistr\u00e9 un b\u00e9n\u00e9fice de 429 millions d\u2019euros.\u00a0 Oliver Samwer est contraint d\u2019avouer que les diff\u00e9rentes start-up dans lesquelles l\u2019entreprise a investi, n\u2019ont pas encore r\u00e9ussi \u00e0 engendrer des b\u00e9n\u00e9fices.\u00a0 Il esp\u00e8re que le point de retournement a \u00e9t\u00e9 atteint et que cette ann\u00e9e am\u00e8nera de meilleurs r\u00e9sultats.<\/p>\n<p>\nSamwer pr\u00e9tend que la perte est un mal n\u00e9cessaire.\u00a0 \u00ab Le fait d\u2019atteindre en premier lieu une masse critique, est une condition dans le secteur de l\u2019internet \u00bb, selon Oliver Samwer.\u00a0 \u00ab S\u2019il devait ne pas y avoir de concurrents, tout serait diff\u00e9rent.\u00a0 Mais dans notre monde, vous devez d\u2019abord atteindre une certaine masse avant de pouvoir stabiliser les co\u00fbts. \u00bb<\/p>\n<p>\nL\u2019objectif reste donc de sortir trois entreprises de Rocket Internet des chiffres rouges d\u2019ici 2017.\u00a0 Rocket Internet se cache derri\u00e8re des entreprises comme HelloFresh, Lazada, Home24 et est co-responsable de la cr\u00e9ation de Zalando.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les diff\u00e9rentes entreprises du fonds d\u2019investissement allemand Rocket Internet ont toutes enregistr\u00e9 des pertes en 2015.\u00a0 Le dirigeant Oliver Samwer pr\u00e9cise pourtant que les start-up du groupe sont toutes en bonne voie. Point de retournement atteint En 2015, Rocket Internet a enregistr\u00e9 des pertes de pr\u00e8s de 200 millions d\u2019euros, et ce \u00e0 cause des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les start-up de Rocket Internet sont en bonne voie, mais subissent des pertes - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/les-start-de-rocket-internet-sont-en-bonne-voie-mais-subissent-des-pertes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les start-up de Rocket Internet sont en bonne voie, mais subissent des pertes - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Les diff\u00e9rentes entreprises du fonds d\u2019investissement allemand Rocket Internet ont toutes enregistr\u00e9 des pertes en 2015.\u00a0 Le dirigeant Oliver Samwer pr\u00e9cise pourtant que les start-up du groupe sont toutes en bonne voie. 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