{"id":129908,"date":"2025-09-30T11:31:08","date_gmt":"2025-09-30T09:31:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=129908"},"modified":"2025-09-30T11:31:11","modified_gmt":"2025-09-30T09:31:11","slug":"bol-mise-sur-le-haut-de-gamme-avec-nespresso","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/bol-mise-sur-le-haut-de-gamme-avec-nespresso\/","title":{"rendered":"Bol mise sur le \u00ab haut de gamme \u00bb avec Nespresso"},"content":{"rendered":"\n

Bol <\/strong>mikt mise de plus en plus sur les marques haut de gamme afin d’am\u00e9liorer sa position sur le march\u00e9 concurrentiel du commerce \u00e9lectronique. Apr\u00e8s les marques de luxe de L’Or\u00e9al<\/strong>, dont Lanc\u00f4me, Nespresso<\/strong> a r\u00e9cemment choisi la plateforme n\u00e9erlandaise.<\/p>\n\n\n\n

La commodit\u00e9 num\u00e9rique<\/h2>\n\n\n\n

\u00ab Pour un nombre croissant de marques haut de gamme, bol est un lieu o\u00f9 la marque et le client se rencontrent v\u00e9ritablement \u00bb, explique Oscar Hundman, directeur du commerce \u00e9lectronique chez bol. \u00ab Nous combinons port\u00e9e et fiabilit\u00e9 avec la possibilit\u00e9 de donner vie \u00e0 l’histoire d’une marque. Cela permet non seulement de cr\u00e9er de l’\u00e9chelle, mais surtout d’offrir une exp\u00e9rience significative \u00e0 nos clients. \u00bb<\/p>\n\n\n\n

L’acteur du commerce \u00e9lectronique investit dans des pages de marque personnalis\u00e9es, des formats de contenu inspirants et des outils publicitaires bas\u00e9s sur les donn\u00e9es. Selon bol, la plateforme compte d\u00e9sormais quelque 1 300 annonceurs qui touchent plus de 14 millions de clients actifs aux Pays-Bas et en Belgique.<\/p>\n\n\n\n

Pour Nespresso, l’\u00e9tape signifie une extension de la distribution num\u00e9rique. Depuis septembre, la marque de caf\u00e9 propose non seulement ses machines, mais aussi ses capsules via bol. \u00ab En proposant \u00e0 la fois du caf\u00e9 et des machines, nous rendons l’exp\u00e9rience compl\u00e8te \u00bb, explique Marie-Laure Raadsen, responsable marketing de la marque chez Nespresso. \u00ab Avec bol, nous touchons \u00e9galement un public plus large d’acheteurs en ligne qui recherchent la commodit\u00e9 et la rapidit\u00e9. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Bol mikt mise de plus en plus sur les marques haut de gamme afin d’am\u00e9liorer sa position sur le march\u00e9 concurrentiel du commerce \u00e9lectronique. 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