{"id":130157,"date":"2025-10-01T15:42:21","date_gmt":"2025-10-01T13:42:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=130157"},"modified":"2025-10-02T09:33:22","modified_gmt":"2025-10-02T07:33:22","slug":"amazon-lance-sa-plateforme-haul-en-france-en-espagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-lance-sa-plateforme-haul-en-france-en-espagne\/","title":{"rendered":"Amazon lance sa plateforme Haul en France en Espagne"},"content":{"rendered":"\n<p>(mis \u00e0 jour) <strong>Amazon <\/strong>lance Haul en France et en Espagne, d\u00e9butant ainsi l&rsquo;expansion europ\u00e9enne. Avec cette boutique en ligne discount, qui vend des produits \u00e0 20 euros ou moins, Amazon souhaite entrer en concurrence directe avec des acteurs asiatiques tels que Shein, Temu et AliExpress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9ploiement apr\u00e8s un d\u00e9marrage positif<\/h2>\n\n\n\n<p>Via le site web et l&rsquo;application Haul, Amazon propose des centaines d&rsquo;articles dans plus de 30 cat\u00e9gories, notamment la mode, la maison et le lifestyle, \u00e0 des \u00ab prix incroyablement bas \u00bb. La boutique se concentre sur les produits \u00e0 20 euros ou moins ; la plupart co\u00fbtent moins de 10 euros.<\/p>\n\n\n\n<p>Amazon lance Haul en France et en Espagne apr\u00e8s l&rsquo;accueil positif rencontr\u00e9 aux \u00c9tats-Unis, o\u00f9 le concept a \u00e9t\u00e9 lanc\u00e9 en novembre 2024, et son d\u00e9ploiement au Royaume-Uni et en Allemagne. Le d\u00e9ploiement europ\u00e9en ne n\u00e9cessite que peu d&rsquo;efforts, car la plupart des produits sont livr\u00e9s directement depuis la Chine. Haul ne travaille donc pas avec des centres de distribution locaux, ce qui explique que les d\u00e9lais de livraison sont plus longs que d&rsquo;habitude chez Amazon.<\/p>\n\n\n\n<p>Au niveau mondial, Amazon a enregistr\u00e9 entre janvier et juin 2025 un b\u00e9n\u00e9fice de 35,3 milliards de dollars am\u00e9ricains (environ 32,8 milliards d&rsquo;euros), soit 47 % de plus qu&rsquo;au cours de la m\u00eame p\u00e9riode en 2024. Le chiffre d&rsquo;affaires s&rsquo;est \u00e9lev\u00e9 \u00e0 323,4 milliards de dollars am\u00e9ricains (300,7 milliards d&rsquo;euros), soit une augmentation de 11 % sur une base annuelle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon lance Haul en France et en Espagne, d\u00e9butant ainsi l&rsquo;expansion europ\u00e9enne. Avec cette boutique en ligne discount, qui vend des produits \u00e0 20 euros ou moins, Amazon souhaite entrer en concurrence directe avec des acteurs asiatiques tels que Shein, Temu et AliExpress.<\/p>\n","protected":false},"author":10,"featured_media":130158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[206],"topic":[276],"region":[580],"class_list":["post-130157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-amazon","topic-expansion","region-espagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon lance sa plateforme Haul en France en Espagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon lance Haul en France et en Espagne, d\u00e9butant ainsi l&#039;expansion europ\u00e9enne. 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