{"id":130183,"date":"2025-10-01T16:22:24","date_gmt":"2025-10-01T14:22:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=130183"},"modified":"2025-10-01T16:26:53","modified_gmt":"2025-10-01T14:26:53","slug":"linstant-checkout-de-chatgpt-va-t-il-revolutionner-le-commerce-electronique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/linstant-checkout-de-chatgpt-va-t-il-revolutionner-le-commerce-electronique\/","title":{"rendered":"L&rsquo;Instant Checkout de ChatGPT va-t-il r\u00e9volutionner le commerce \u00e9lectronique ?"},"content":{"rendered":"\n<p><strong>OpenAI <\/strong>lance Instant Checkout, une fonctionnalit\u00e9 qui permet aux utilisateurs d&rsquo;effectuer des achats directement dans ChatGPT. Cette innovation promet de r\u00e9volutionner la fa\u00e7on dont les consommateurs font leurs achats en ligne, et donc aussi le mode de fonctionnement des d\u00e9taillants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Collaboration avec Etsy et Shopify<\/h2>\n\n\n\n<p>D\u00e9sormais, ChatGPT aide les consommateurs non seulement \u00e0 trouver des produits, mais aussi \u00e0 les acheter. La nouvelle fonctionnalit\u00e9 Instant Checkout, d\u00e9velopp\u00e9e en collaboration avec Stripe, est d\u00e9j\u00e0 disponible pour les utilisateurs d&rsquo;<strong>Etsy<\/strong> aux \u00c9tats-Unis et sera bient\u00f4t \u00e9tendue \u00e0 plus d&rsquo;un million de vendeurs<strong> Shopify<\/strong>.<\/p>\n\n\n\n<p>Comment cela fonctionne-t-il ? Lorsque les utilisateurs de ChatGPT posent une question li\u00e9e au shopping, l&rsquo;outil d&rsquo;IA affiche les produits pertinents, avec la possibilit\u00e9 de les acheter directement dans le chat. Il s&rsquo;agit donc d&rsquo;une exp\u00e9rience d&rsquo;achat fluide, qui permet aux vendeurs d&rsquo;atteindre un large public, tandis que les transactions s&rsquo;effectuent via leurs syst\u00e8mes existants. ChatGPT agit uniquement en tant qu&rsquo;interm\u00e9diaire num\u00e9rique. Les marques paient une commission pour chaque vente r\u00e9alis\u00e9e via ChatGPT.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perte de contr\u00f4le<\/h2>\n\n\n\n<p>OpenAI positionne Instant Checkout comme une \u00e9tape importante dans le \u00ab commerce agentique \u00bb : les agents IA peuvent d\u00e9couvrir des produits, les recommander et m\u00eame finaliser leur achat au nom des utilisateurs. Les consommateurs s&rsquo;attendent de plus en plus \u00e0 pouvoir poser des questions \u00e0 l&rsquo;IA, obtenir des r\u00e9ponses fiables et effectuer des achats dans un flux fluide, sans frais suppl\u00e9mentaires. Cela pourrait transformer compl\u00e8tement l&rsquo;exp\u00e9rience d&rsquo;achat en ligne.<\/p>\n\n\n\n<p>La question est de savoir si les d\u00e9taillants ne risquent pas de perdre (une partie de) leur contr\u00f4le sur le parcours client. Plusieurs observateurs soulignent les risques li\u00e9s \u00e0 l&rsquo;utilisation d&rsquo;agents IA qui effectuent des achats pour le compte des consommateurs : v\u00e9rification des paiements, lutte contre la fraude, utilisation des donn\u00e9es des acheteurs \u00e0 des fins marketing, etc. Les d\u00e9taillants sont confront\u00e9s au d\u00e9fi de maintenir la confiance, la visibilit\u00e9 et la pertinence dans un monde num\u00e9rique o\u00f9 le client <a href=\"https:\/\/internetretailing.net\/openai-launches-instant-checkout-but-is-retail-ready\/\">n&rsquo;est peut-\u00eatre plus jamais en contact direct avec le magasin<\/a>, pr\u00e9vient Xavier Sheikrojan, directeur de l&rsquo;information sur les risques chez Signifyd, une plateforme de s\u00e9curit\u00e9 pour le commerce \u00e9lectronique, dans une interview accord\u00e9e \u00e0 Internet Retailing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI lance Instant Checkout, une fonctionnalit\u00e9 qui permet aux utilisateurs d&rsquo;effectuer des achats directement dans ChatGPT. Cette innovation promet de r\u00e9volutionner la fa\u00e7on dont les consommateurs font leurs achats en ligne, et donc aussi le mode de fonctionnement des d\u00e9taillants.<\/p>\n","protected":false},"author":3,"featured_media":130184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1531],"people":[],"extra":[43],"company":[1688],"topic":[198],"region":[446],"class_list":["post-130183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-intelligence-artificielle","extra-plus","company-openai","topic-e-commerce","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Instant Checkout de 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