{"id":130258,"date":"2025-10-02T15:37:33","date_gmt":"2025-10-02T13:37:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=130258"},"modified":"2025-10-02T15:37:35","modified_gmt":"2025-10-02T13:37:35","slug":"dr-martens-setend-au-moyen-orient-et-en-amerique-latine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/dr-martens-setend-au-moyen-orient-et-en-amerique-latine\/","title":{"rendered":"Dr. Martens s&rsquo;\u00e9tend au Moyen-Orient et en Am\u00e9rique latine"},"content":{"rendered":"\n<p><strong>Dr. Martens<\/strong> conclut de nouveaux partenariats de distribution avec Beside Group aux \u00c9mirats arabes unis et avec Crosby en Am\u00e9rique latine. La marque britannique de chaussures fait ainsi ses d\u00e9buts aux \u00c9mirats et acc\u00e9l\u00e8re son expansion en Am\u00e9rique latine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une croissance bon march\u00e9<\/h2>\n\n\n\n<p>Gr\u00e2ce \u00e0 la collaboration avec Beside Group, des magasins Dr. Martens devraient voir le jour aux \u00c9mirats arabes unis, annonce la marque de chaussures. En Am\u00e9rique latine, le d\u00e9ploiement est d\u00e9j\u00e0 franchi plus concret : le distributeur Crosby a ouvert cette semaine un magasin Dr. Martens \u00e0 Santiago, au Chili. Il s&rsquo;agit du deuxi\u00e8me magasin de la r\u00e9gion, apr\u00e8s celui ouvert \u00e0 Buenos Aires, en Argentine, en ao\u00fbt.<\/p>\n\n\n\n<p>La collaboration avec Crosby \u00e9largit la port\u00e9e de la marque au Mexique, en Argentine, au Paraguay et au Chili et comprend \u00e0 la fois des magasins monomarques suppl\u00e9mentaires et la vente en gros. Ces deux nouveaux accords constituent une nouvelle \u00e9tape dans les plans de croissance de la marque, qui recherche de nouvelles voies d&rsquo;expansion internationale sur des march\u00e9s jusqu&rsquo;alors inexploit\u00e9s.<\/p>\n\n\n\n<p>Ije Nwokorie, PDG de Dr. Martens : \u00ab Ces partenariats passionnants s&rsquo;inscrivent dans notre strat\u00e9gie visant \u00e0 p\u00e9n\u00e9trer de nouveaux march\u00e9s en croissance et \u00e0 toucher ainsi plus de consommateurs que jamais gr\u00e2ce \u00e0 un mod\u00e8le \u00e0 faible intensit\u00e9 capitalistique. Nous voyons un \u00e9norme potentiel pour Dr. Martens aux \u00c9mirats arabes unis et en Am\u00e9rique latine. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Martens conclut de nouveaux partenariats de distribution avec Beside Group aux \u00c9mirats arabes unis et avec Crosby en Am\u00e9rique latine. La marque britannique de chaussures fait ainsi ses d\u00e9buts aux \u00c9mirats et acc\u00e9l\u00e8re son d\u00e9ploiement en Am\u00e9rique latine.<\/p>\n","protected":false},"author":5,"featured_media":130259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[1834],"topic":[276,1312],"region":[1825,1809,388],"class_list":{"0":"post-130258","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"company-dr-martens","10":"topic-expansion","11":"topic-partenariat","12":"region-amerique-centrale","13":"region-amerique-du-sud","14":"region-asie"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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