{"id":130278,"date":"2025-10-02T16:29:08","date_gmt":"2025-10-02T14:29:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=130278"},"modified":"2025-10-02T16:29:10","modified_gmt":"2025-10-02T14:29:10","slug":"amazon-lance-une-nouvelle-marque-alimentaire-avec-un-millier-darticles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-lance-une-nouvelle-marque-alimentaire-avec-un-millier-darticles\/","title":{"rendered":"Amazon lance une nouvelle marque alimentaire propre avec un millier de r\u00e9f\u00e9rences"},"content":{"rendered":"\n

Amazon <\/strong>lance une nouvelle marque propre pour les produits alimentaires sous le nom Amazon Grocery, comptant plus d’un millier de produits. La gamme regroupe les anciennes marques Amazon Fresh et Happy Belly en une seule offre reconnaissable.<\/p>\n\n\n\n

Une gamme plus large \u00e0 venir<\/h2>\n\n\n\n

\u00ab Nous simplifions la mani\u00e8re dont les clients d\u00e9couvrent et ach\u00e8tent notre vaste s\u00e9lection de produits alimentaires de marque propre, tout en conservant la qualit\u00e9 et la valeur que nos clients attendent et m\u00e9ritent \u00bb, explique Jason Buechel, vice-pr\u00e9sident d’Amazon Worldwide Grocery Stores. L’ann\u00e9e derni\u00e8re, les clients d’Amazon ont d\u00e9j\u00e0 achet\u00e9 15 % de marques propres en plus.<\/p>\n\n\n\n

La gamme comprend des fruits et l\u00e9gumes frais, des produits laitiers, de la viande, du poisson, des produits de longue conservation, des produits de boulangerie, des snacks et des boissons. Amazon positionne cette s\u00e9lection comme \u00ab des produits alimentaires de haute qualit\u00e9 \u00e0 des prix abordables \u00bb. La plupart des articles co\u00fbtent moins de 5 dollars am\u00e9ricains (4,65 euros).<\/p>\n\n\n\n

\u00c0 l’occasion du lancement, Amazon a \u00e9galement ajout\u00e9 de nouvelles r\u00e9f\u00e9rences, notamment des brioches \u00e0 la cannelle glac\u00e9es, de la p\u00e2te \u00e0 pizza r\u00e9frig\u00e9r\u00e9e, de l’eau min\u00e9rale en bouteille et de la limonade r\u00e9frig\u00e9r\u00e9e. Dans les mois \u00e0 venir, des plats de p\u00e2tes surgel\u00e9s, des garnitures pour tartes et des g\u00e2teaux coup\u00e9s, ainsi qu’une gamme plus large de charcuterie et de l\u00e9gumes surgel\u00e9s viendront compl\u00e9ter l’offre.<\/p>\n\n\n\n

Reconnaissable et ax\u00e9 sur les prix<\/h2>\n\n\n\n

Les emballages arborent un design moderne et reconnaissable, avec une typographie claire et en gras. \u00ab \u00c0 une \u00e9poque o\u00f9 les consommateurs sont particuli\u00e8rement sensibles aux prix, Amazon Grocery propose plus d’un millier de produits d’\u00e9picerie de qualit\u00e9 dans toutes les cat\u00e9gories, sans compromis sur la qualit\u00e9 ou le go\u00fbt, le tout \u00e0 des prix bas et comp\u00e9titifs qui aident les clients \u00e0 \u00e9tirer davantage leur budget courses \u00bb, ajoute Buechel.<\/p>\n\n\n\n

Disponible \u00e0 la fois en ligne et dans les magasins physiques, l’annonce intervient au moment o\u00f9 Amazon revoit son portefeuille de supermarch\u00e9s : la semaine derni\u00e8re, la soci\u00e9t\u00e9 a notamment annonc\u00e9 la fermeture de ses 19 magasins Amazon Fresh<\/a> au Royaume-Uni; cinq sites seront transform\u00e9s en Whole Foods Markets. <\/p>\n\n\n\n

Aux \u00c9tats-Unis, le g\u00e9ant de la distribution mise plus fortement sur la livraison \u00e0 domicile des courses : d’ici la fin de l’ann\u00e9e, les membres Prime de 2 300 villes am\u00e9ricaines pourront se faire livrer des produits frais \u00e0 domicile le jour m\u00eame de la commande. Amazon souhaite ainsi concurrencer directement Walmart<\/a>, Kroger et Instacart.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon lance une nouvelle marque propre pour les produits alimentaires sous le nom Amazon Grocery, qui compte plus d’un millier de produits. La gamme regroupe les anciennes marques Amazon Fresh et Happy Belly en une offre coh\u00e9rente de produits alimentaires de base.<\/p>\n","protected":false},"author":5,"featured_media":130279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[206],"topic":[386,1303],"region":[446],"class_list":{"0":"post-130278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-amazon","11":"topic-fmcg","12":"topic-marques-de-distributeur","13":"region-etats-unis-2"},"acf":[],"yoast_head":"\nAmazon lance une nouvelle marque alimentaire propre avec un millier de r\u00e9f\u00e9rences - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon lance 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