{"id":130453,"date":"2025-10-03T16:20:45","date_gmt":"2025-10-03T14:20:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=130453"},"modified":"2025-10-03T16:30:14","modified_gmt":"2025-10-03T14:30:14","slug":"filet-pur-folie-woke","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-folie-woke\/","title":{"rendered":"[Filet Pur] Folie Woke"},"content":{"rendered":"\n<p>Les derniers tabous sont tomb\u00e9s chez le fier leader du march\u00e9. Faire des cadeaux \u00e0 la concurrence ? Sans probl\u00e8me&nbsp;! Mais retirez son bout de viande \u00e0 un homme et c\u2019est l\u2019enfer qui s\u2019abattra sur vous. Surtout s\u2019il s\u2019agit d\u2019un succulent Filet Pur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">G\u00e9n\u00e9rosit\u00e9<\/h2>\n\n\n\n<p>\u00c0 en croire les consommateurs,&nbsp;<strong>Lidl&nbsp;<\/strong>est le meilleur supermarch\u00e9 du pays et&nbsp;<strong>Colruyt&nbsp;<\/strong>est carr\u00e9ment le meilleur retailer tout court&nbsp;de l\u2019ann\u00e9e \u00e9coul\u00e9e et de l\u2019ann\u00e9e prochaine. Alors c\u2019est vrai, l\u2019un perd de l\u2019argent et l\u2019autre perd des clients, mais bon,&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/standaard-boekhandel-zooplus-et-colruyt-remportent-les-elections-mollie-retailer-of-the-year-belgium\/\">ces awards, ils les ont bel et bien remport\u00e9s<\/a>. Et f\u00e9licitations \u00e0 eux, \u00e9videmment, nous n\u2019allons pas m\u00e9goter, d\u2019autant que notre Grand Timonier a appos\u00e9 sa signature sous un nouveau partenariat m\u00e9dia pour l\u2019\u00e9lection du \u00ab&nbsp;Retailer of the Year&nbsp;\u00bb. Comme toujours, restez \u00e0 l\u2019aff\u00fbt de nos publications.<\/p>\n\n\n\n<p>Colruyt Group a d\u2019ailleurs montr\u00e9 son c\u00f4t\u00e9 le plus d\u00e9sint\u00e9ress\u00e9 cette semaine : apr\u00e8s avoir redonn\u00e9 vie \u00e0 ces anciens sites\u00a0<strong>Makro<\/strong> inoccup\u00e9s depuis trois ans d\u2019inoccupation,\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/debut-du-reamenagement-des-sites-makro-a-machelen-et-leeuw-saint-pierre\/\">voil\u00e0 qu\u2019ils les louent g\u00e9n\u00e9reusement \u00e0 la concurrence<\/a>. \u00c0 Machelen,\u00a0<strong>Albert Heijn<\/strong>\u00a0et\u00a0<strong>Delhaize<\/strong>\u00a0pourront venir faire la paire, alors que <strong>Jumbo<\/strong>\u00a0recevra bient\u00f4t les cl\u00e9s de ses nouveaux locaux \u00e0 Leeuw-Saint-Pierre. Oui, c\u2019est ce qu\u2019on appelle demander le b\u00e2ton pour se faire battre, et ce n\u2019est certainement pas comme \u00e7a qu\u2019on regagne des parts de march\u00e9&#8230; D\u2019autant que chez\u00a0<strong>Carrefour, <\/strong>on annonce des <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/petite-avancee-dans-les-negociations-sur-louverture-dominicale-chez-carrefour\/\">avanc\u00e9es timides<\/a>\u00a0dans les n\u00e9gociations sur les ouvertures dominicales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rudimentaire<\/h2>\n\n\n\n<p>Mais comment en est-on arriv\u00e9 l\u00e0 ? Un d\u00e9bat int\u00e9ressant fait actuellement rage sur LinkedIn apr\u00e8s que l\u2019omnipr\u00e9sent Tibbe Verschaffel (de&nbsp;<strong>Planet B<\/strong>, \u00e9galement r\u00e9compens\u00e9e hier, soit dit en passant) a d\u00e9couvert des emballages ultrachics de The Ordinary et Clinique dans un magasin du leader du march\u00e9. Des marques du groupe de luxe&nbsp;<strong>Est\u00e9e Lauder<\/strong>&nbsp;que l\u2019on ne trouve normalement que dans les parfumeries les plus \u00e9l\u00e9gantes et les grands magasins de luxe. Et donc sur les \u00e9tag\u00e8res rudimentaires d\u2019un sombre discounter ? \u00c0 plus de 30 euros pi\u00e8ce ? Le contraste est pour le moins frappant !<\/p>\n\n\n\n<p>Concernant la question de savoir si c\u2019est une bonne id\u00e9e pour la valeur de marque d\u2019une\u00a0<em>premium brand<\/em> aussi embl\u00e9matique, les avis sont partag\u00e9s. Et les objectifs de Colruyt ?\u00a0<em>Money, honey<\/em>. Surfer sur des tendances comme le luxe abordable\u00a0et\u00a0<em>l\u2019anti-aging<\/em>, et atteindre des groupes cibles pertinents depuis un <em>one-stop-shop<\/em>, lisons-nous. Il ne s\u2019agit que d\u2019un test, r\u00e9serv\u00e9 aux magasins de Halle et de Ninove. Et ce n\u2019est pas cela qui fera remonter ces parts de march\u00e9, si vous voulez mon avis. Mais il est clair que tous les tabous sont tomb\u00e9s \u00e0 Halle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rouge sang<\/h2>\n\n\n\n<p>Si nous connaissons les derniers r\u00e9sultats de Lidl et de Colruyt, ce n\u2019est pas le cas de ceux du challenger en ligne&nbsp;<strong>Crisp<\/strong>. Et alors que le CEO Tom Peeters clame depuis un certain temps que le march\u00e9 du frais en ligne enregistre un b\u00e9n\u00e9fice op\u00e9rationnel aux Pays-Bas \u2013 et bient\u00f4t en Flandre \u2013, il n\u2019en reste pas moins que les derniers comptes annuels (de 2023) font \u00e9tat d\u2019une lourde perte op\u00e9rationnelle de 45 millions d\u2019euros sur un chiffre d\u2019affaires de 74 millions d\u2019euros, et certains investisseurs semblent d\u00e9sormais perdre confiance.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/crisp-aangeklaagd-door-investeerders-eisen-miljoenen-terug\/\">Ils ont saisi la justice pour r\u00e9cup\u00e9rer leur mise<\/a>. Et on attend toujours les chiffres de 2024.<\/p>\n\n\n\n<p>Bon, \u00e9tant moi-m\u00eame un client occasionnel plut\u00f4t satisfait, je serais triste de voir le ch\u00e2teau de cartes s\u2019effondrer. Mais il est difficile de nier que ce mod\u00e8le en ligne reste probl\u00e9matique quand il s\u2019agit de gagner de l\u2019argent. <strong>Picnic<\/strong> affirme \u00e9galement depuis un certain temps avoir un ebitda positif sur son march\u00e9 national, mais les chiffres officiels demeurent rouge sang. Cette nouvelle formule d\u2019abonnement changera-t-elle la donne ?\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-supermarche-en-ligne-picnic-lance-une-formule-dabonnement\/\">Et ces 10% de r\u00e9duction sur les fruits et l\u00e9gumes<\/a>\u00a0ne vous rappellent-ils rien ? Exact : le webshop n\u00e9erlandais nous fait un petit Superplus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impayable<\/h2>\n\n\n\n<p>Sans transition, encore ceci. Il y a six ans d\u00e9j\u00e0, la fameuse commission Eat-Lancet nous adjurait d\u2019arr\u00eater de manger de la viande et de boire du lait pour sauver la plan\u00e8te et notre sant\u00e9. La plan\u00e8te s\u2019est-elle effondr\u00e9e depuis ? Pas \u00e0 ce que je sache ! Pourtant, aujourd\u2019hui, ils reviennent avec les m\u00eames conseils dans un nouvel emballage :\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-nouveau-rapport-preconise-de-reduire-la-consommation-de-viande-un-steak-par-semaine\/\">\u00e0 peine un maigre morceau de filet pur par semaine doit suffire<\/a>. Et pas plus de deux \u0153ufs. Parce que la fin est proche. Dans le m\u00eame temps, ce rapport pr\u00e9voit que les lobbies de la viande et des produits laitiers tenteront d\u2019en saper les conclusions \u00e0 grands coups de campagnes de d\u00e9sinformation massives. Bien s\u00fbr.<\/p>\n\n\n\n<p>Les premi\u00e8res r\u00e9actions sont pr\u00e9visibles&#8230; Qu\u2019esp\u00e9raient-ils\u2009? J\u2019entends d\u2019ici les cris outr\u00e9s de l\u2019amateur de barbecue moyen : de quoi se m\u00ealent-ils ? On ne peut plus rien faire ! Il faut en finir avec cette folie <em>woke <\/em>! Se d\u00e9barrasser de ces escrolos ! Oui, les humains et le changement, c\u2019est comme les chats et la nage&nbsp;: ils en sont capables, mais n\u2019aiment vraiment pas \u00e7a. Ne vous inqui\u00e9tez pas, ce probl\u00e8me va se r\u00e9soudre de lui-m\u00eame. Bient\u00f4t, la viande deviendra tout simplement impayable et nous serons d\u00e9j\u00e0 bien contents d\u2019avoir un poireau \u00e0 nous mettre sous la dent. L\u2019avenir appartient au&nbsp;<em>predetarian<\/em>, qui ne mange que des aliments d\u2019origine v\u00e9g\u00e9tale et du gibier. Et chez vous ? \u00c0 la semaine prochaine&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les derniers tabous sont tomb\u00e9s chez le fier leader du march\u00e9. Faire des cadeaux \u00e0 la concurrence ? Sans probl\u00e8me\u00a0! Mais retirez son bout de viande \u00e0 un homme et c\u2019est l\u2019enfer qui s\u2019abattra sur vous. Surtout s\u2019il s\u2019agit d\u2019un succulent Filet Pur.<\/p>\n","protected":false},"author":3,"featured_media":130345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[123,87,201,586,196,325,217,204,402,545],"topic":[205,386],"region":[],"class_list":["post-130453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-albert-heijn","company-carrefour","company-colruyt","company-crisp","company-delhaize","company-estee-lauder","company-jumbo","company-lidl","company-makro","company-picnic","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Filet Pur] 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