{"id":130822,"date":"2025-10-08T10:57:08","date_gmt":"2025-10-08T08:57:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=130822"},"modified":"2025-10-08T10:57:09","modified_gmt":"2025-10-08T08:57:09","slug":"nils-van-dam-prend-ses-fonctions-de-pdg-chez-brouwerij-haacht","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nils-van-dam-prend-ses-fonctions-de-pdg-chez-brouwerij-haacht\/","title":{"rendered":"Nils van Dam devient CEO de la brasserie Haacht"},"content":{"rendered":"\n

Co.Br.Ha, la soci\u00e9t\u00e9 m\u00e8re de la brasserie Haacht<\/strong>, nomme Nils van Dam au poste de nouveau CEO. Il est le premier dirigeant non familial de la brasserie. Boudewijn van der Kelen, membre de la famille propri\u00e9taire, continuera \u00e0 apporter son soutien en tant que co-CEO.<\/p>\n\n\n\n

Prochaine \u00e9tape du plan de transformation<\/h2>\n\n\n\n

La brasserie, connue pour ses bi\u00e8res Primus, Charles Quint, Tongerlo et Super 8, travaille depuis 2023 \u00e0 un plan de transformation. La nomination d’un nouveau CEO est la prochaine \u00e9tape de cette transformation, annonce l’entreprise dans un communiqu\u00e9 de presse : \u00ab Nils van Dam prendra en charge la direction strat\u00e9gique, commerciale et op\u00e9rationnelle, et acc\u00e9l\u00e9rera la transformation engag\u00e9e afin de ramener le groupe vers une rentabilit\u00e9 durable. Boudewijn van der Kelen soutiendra des projets sp\u00e9cifiques, en concertation avec Nils van Dam, en tant que co-CEO. \u00bb<\/p>\n\n\n\n

Van Dam devient le premier dirigeant non familial de la brasserie fond\u00e9e en 1898. Le nouveau CEO a plus de 35 ans d’exp\u00e9rience dans l’industrie alimentaire et des boissons, notamment chez AB InBev, Unilever et Milcobel. La brasserie Haacht est confront\u00e9e \u00e0 une baisse de ses ventes et \u00e0 des pertes croissantes. Plus t\u00f4t cette ann\u00e9e, l’entreprise a admis que plusieurs options strat\u00e9giques \u00e9taient \u00e0 l’\u00e9tude, y compris une \u00e9ventuelle vente<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Co.Br.Ha, la soci\u00e9t\u00e9 m\u00e8re de la brasserie Haacht, nomme Nils van Dam au poste de nouveau PDG. Il est le premier dirigeant non familial de la brasserie. Boudewijn van der Kelen, membre de la famille propri\u00e9taire, continuera \u00e0 apporter son soutien en tant que co-PDG.<\/p>\n","protected":false},"author":3,"featured_media":130823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[1703],"topic":[609],"region":[226],"class_list":{"0":"post-130822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-brouwerij-haacht","11":"topic-changement-de-direction","12":"region-belgique"},"acf":[],"yoast_head":"\nNils van Dam devient CEO de la brasserie Haacht - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Co.Br.Ha, la soci\u00e9t\u00e9 m\u00e8re de la brasserie Haacht, nomme Nils van Dam au poste de nouveau CEO. 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