{"id":130838,"date":"2025-10-08T12:34:59","date_gmt":"2025-10-08T10:34:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=130838"},"modified":"2025-10-08T12:34:59","modified_gmt":"2025-10-08T10:34:59","slug":"pourquoi-mercadona-est-le-champion-europeen-de-la-fidelisation-de-la-clientele","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pourquoi-mercadona-est-le-champion-europeen-de-la-fidelisation-de-la-clientele\/","title":{"rendered":"Pourquoi Mercadona est le champion europ\u00e9en de la fid\u00e9lisation de la client\u00e8le"},"content":{"rendered":"\n<p><strong>Mercadona<\/strong> est le d\u00e9taillant qui b\u00e9n\u00e9ficie de la plus grande fid\u00e9lit\u00e9 de la client\u00e8le en Europe. La cha\u00eene espagnole r\u00e9alise 37 % des d\u00e9penses totales de ses clients. Elle devance ainsi largement <strong>E.Leclerc<\/strong> et <strong>Tesco<\/strong>, entre autres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sous pression<\/h2>\n\n\n\n<p>Mercadona arrive en t\u00eate du classement europ\u00e9en des cha\u00eenes de supermarch\u00e9s en fonction de leur \u00ab<em> share of wallet \u00bb<\/em>, c&rsquo;est-\u00e0-dire la part qu&rsquo;elles repr\u00e9sentent dans les d\u00e9penses totales de leurs clients en biens de consommation. C&rsquo;est ce qui ressort d&rsquo;un rapport de NielsenIQ. Cet indicateur montre dans quelle mesure les clients sont fid\u00e8les \u00e0 \u00ab leur \u00bb supermarch\u00e9 principal, et va donc au-del\u00e0 de la part de march\u00e9.<\/p>\n\n\n\n<p>Le d\u00e9taillant espagnol atteint une part de 37 % des d\u00e9penses totales de ses clients en biens de grande consommation (FMCG). Mercadona devance ainsi largement le fran\u00e7ais E.Leclerc, avec 32,5 %, et le britannique Tesco, avec 29,2 %. Plus loin dans le top 10, on trouve Carrefour (France, 28,9 %), Intermarch\u00e9 (France, 27,7 %), Esselunga (Italie, 27,0 %), Coop\u00e9rative U (France, 26,0 %), Selex (Italie, 22,4 %), Edeka (Allemagne, 22,0 %) et Consum (Espagne, 22 %).<\/p>\n\n\n\n<p>Seuls deux de ces dix d\u00e9taillants europ\u00e9ens ont r\u00e9ussi \u00e0 augmenter leur part dans les d\u00e9penses des clients par rapport \u00e0 2023. La fid\u00e9lit\u00e9 des clients est mise \u00e0 rude \u00e9preuve dans un march\u00e9 de plus en plus fragment\u00e9, avec l&rsquo;impact croissant du commerce \u00e9lectronique et des discounters. Des facteurs tels qu&rsquo;une marque maison forte, une gamme compl\u00e8te, une exp\u00e9rience d&rsquo;achat fluide, une offre de services bien d\u00e9velopp\u00e9e et une promesse de marque coh\u00e9rente contribuent \u00e0 une plus grande fid\u00e9lit\u00e9 des clients.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"532\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Mercadona-loyalty.jpg\" alt=\"\" class=\"wp-image-130832\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Mercadona-loyalty.jpg 556w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/Mercadona-loyalty-300x287.jpg 300w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercadona est le d\u00e9taillant qui b\u00e9n\u00e9ficie de la plus grande fid\u00e9lit\u00e9 de la client\u00e8le en Europe. La cha\u00eene espagnole r\u00e9alise 37 % des d\u00e9penses totales de ses clients. Elle devance ainsi largement E.Leclerc et Tesco, entre autres.<\/p>\n","protected":false},"author":10,"featured_media":130839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[1821],"topic":[488],"region":[580],"class_list":{"0":"post-130838","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-mercadona","11":"topic-marketing","12":"region-espagne"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Mercadona est le champion europ\u00e9en de la fid\u00e9lisation de la client\u00e8le - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mercadona est le d\u00e9taillant qui b\u00e9n\u00e9ficie de la plus grande fid\u00e9lit\u00e9 de la client\u00e8le en Europe. La cha\u00eene espagnole r\u00e9alise 37 % des d\u00e9penses totales de ses clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pourquoi-mercadona-est-le-champion-europeen-de-la-fidelisation-de-la-clientele\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi Mercadona est le champion europ\u00e9en de la fid\u00e9lisation de la client\u00e8le - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Mercadona est le d\u00e9taillant qui b\u00e9n\u00e9ficie de la plus grande fid\u00e9lit\u00e9 de la client\u00e8le en Europe. 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