{"id":131040,"date":"2025-10-09T11:53:16","date_gmt":"2025-10-09T09:53:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131040"},"modified":"2025-10-09T11:53:18","modified_gmt":"2025-10-09T09:53:18","slug":"ben-amp-jerrys-met-la-pression-sans-vente-nous-leur-rendons-la-vie-difficile","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ben-amp-jerrys-met-la-pression-sans-vente-nous-leur-rendons-la-vie-difficile\/","title":{"rendered":"Ben & Jerry’s met la pression : \u00ab Sans vente, nous leur rendons la vie difficile \u00bb"},"content":{"rendered":"\n

Ben & Jerry’s<\/strong> ne s’attend pas \u00e0 ce que les tensions disparaissent sous la houlette du nouveau propri\u00e9taire Magnum<\/strong>. Au contraire, le cofondateur Ben Cohen promet de \u00ab rendre la vie difficile \u00bb \u00e0 la filiale d’Unilever si celle-ci refuse de vendre la marque.<\/p>\n\n\n\n

Nouveau patron, m\u00eame museli\u00e8re<\/h2>\n\n\n\n

\u00ab Magnum comprendra qu’il est dans son int\u00e9r\u00eat financier de vendre Ben & Jerry’s. Sinon, nous ferons tout notre possible pour leur rendre la vie dure<\/a> \u00bb, d\u00e9clare Ben Cohen de mani\u00e8re mena\u00e7ante dans un entretien avec le Financieele Dagblad. Le rachat par Magnum Ice Cream Company, qui sera s\u00e9par\u00e9e d’Unilever le 10 novembre et cot\u00e9e \u00e0 la bourse d’Amsterdam, n’apportera donc pas de solution \u00e0 l’agitation qui r\u00e8gne au sein de la marque de glaces.<\/p>\n\n\n\n

\u00ab Il n’y a aucune diff\u00e9rence entre la mani\u00e8re dont Unilever a impos\u00e9 le silence \u00e0 Ben & Jerry’s et celle dont Magnum le fait aujourd’hui<\/a> \u00bb, d\u00e9clare \u00e9galement M. Cohen \u00e0 Reuters. Selon lui, Magnum, tout comme Unilever, tente de mod\u00e9rer le ton franc de Ben & Jerry’s sur des th\u00e8mes progressistes tels que les droits des Palestiniens, le Mois de l’histoire des Noirs et la migration aux \u00c9tats-Unis. \u00ab Chaque fois que Ben & Jerry’s veut s’exprimer, on nous l’interdit \u00bb, dit-il.<\/p>\n\n\n\n

Le conflit avec Unilever a commenc\u00e9 en 2021, lorsque Ben & Jerry’s a d\u00e9cid\u00e9 de ne plus vendre de glaces en Cisjordanie. Depuis lors, le conseil d’administration ind\u00e9pendant de Ben & Jerry’s a intent\u00e9 plusieurs proc\u00e8s contre le groupe, notamment au sujet du licenciement du PDG David Stever, qui, selon Cohen, \u00e9tait \u00ab purement motiv\u00e9 par des raisons politiques \u00bb.<\/p>\n\n\n\n

Tentative de rachat<\/h2>\n\n\n\n

Cohen souhaite racheter la marque qu’il a fond\u00e9e en 1978 avec Jerry Greenfield pour un montant compris entre 1,5 et 2 milliards de dollars. Il affirme que \u00ab de nombreux investisseurs int\u00e9ress\u00e9s \u00bb se sont d\u00e9j\u00e0 manifest\u00e9s, mais qu’Unilever et Magnum refusent de fournir les informations financi\u00e8res n\u00e9cessaires pour faire une offre. \u00ab Ils ne veulent m\u00eame pas entamer les discussions \u00bb, d\u00e9clare Cohen.<\/p>\n\n\n\n

Dans une r\u00e9ponse \u00e9crite \u00e0 Reuters, Magnum indique que la marque \u00ab n’est pas \u00e0 vendre \u00bb et que \u00ab seuls environ 2 % des publications sur les r\u00e9seaux sociaux ont fait l’objet de discussions \u00bb. Le groupe affirme vouloir coop\u00e9rer \u00ab conform\u00e9ment aux accords initiaux \u00bb pour une \u00ab communication \u00e9quilibr\u00e9e autour de la mission progressiste et non partisane \u00bb de Ben & Jerry’s.<\/p>\n\n\n\n

Cohen sugg\u00e8re que lui et ses partisans pourraient alors devenir actionnaires afin d’exercer une pression de l’int\u00e9rieur. \u00ab Il a \u00e9t\u00e9 question en coulisses d’une forme d’activisme actionnarial \u00bb, confirme-t-il. \u00ab Si Magnum pense pouvoir profiter de notre nom et de nos b\u00e9n\u00e9fices sans respecter notre mission, nous leur m\u00e8nerons la vie dure sur le plan financier. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Ben & Jerry’s ne s’attend pas \u00e0 ce que les tensions disparaissent sous la houlette du nouveau propri\u00e9taire Magnum. Au contraire, le cofondateur Ben Cohen promet de \u00ab mener la vie dure \u00bb \u00e0 la filiale d’Unilever si celle-ci refuse de vendre la marque.<\/p>\n","protected":false},"author":5,"featured_media":131041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[755,1813,260],"topic":[282],"region":[446],"class_list":{"0":"post-131040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-ben-jerrys","11":"company-magnum-ice-cream-company","12":"company-unilever","13":"topic-acquisition","14":"region-etats-unis-2"},"acf":[],"yoast_head":"\nBen & Jerry's met la pression : \u00ab Sans vente, nous leur rendons la vie difficile \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ben & Jerry's ne s'attend pas \u00e0 ce que les tensions disparaissent sous la houlette du nouveau propri\u00e9taire Magnum. 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