{"id":131268,"date":"2025-10-10T14:47:07","date_gmt":"2025-10-10T12:47:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131268"},"modified":"2025-10-10T14:47:08","modified_gmt":"2025-10-10T12:47:08","slug":"coolblue-ouvre-un-magasin-a-schoten-avec-une-nouvelle-presentation-des-appareils-electromenagers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/coolblue-ouvre-un-magasin-a-schoten-avec-une-nouvelle-presentation-des-appareils-electromenagers\/","title":{"rendered":"Coolblue ouvre \u00e0 Schoten avec une nouvelle pr\u00e9sentation des appareils \u00e9lectrom\u00e9nagers"},"content":{"rendered":"\n<p>Vendredi matin, <strong>Coolblue<\/strong> a ouvert son onzi\u00e8me magasin belge \u00e0 Schoten, le quatri\u00e8me dans la province d&rsquo;Anvers. Le d\u00e9taillant y a ajout\u00e9 plusieurs nouvelles gammes de produits ainsi qu&rsquo;un distributeur automatique de colis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Aider les clients \u00e0 faire le bon choix \u00bb<\/h2>\n\n\n\n<p>Comme dans les autres magasins Coolblue, les clients peuvent essayer, acheter et emporter imm\u00e9diatement plus de 1 000 produits dans le magasin de 1 300 m\u00b2 situ\u00e9 \u00e0 la Bredabaan \u00e0 Schoten. Ils peuvent \u00e9galement venir demander conseil et retirer leurs commandes en ligne. Ces derni\u00e8res peuvent d\u00e9sormais \u00eatre retir\u00e9es dans un distributeur automatique de colis situ\u00e9 \u00e0 l&rsquo;arri\u00e8re du magasin.<\/p>\n\n\n\n<p>Les acheteurs y trouvent onze \u00ab univers de produits \u00bb : smartphones, montres connect\u00e9es, tablettes, ordinateurs portables et de bureau, jeux vid\u00e9o, audio, maison connect\u00e9e, t\u00e9l\u00e9viseurs, machines \u00e0 caf\u00e9, lavage et s\u00e9chage, r\u00e9frig\u00e9ration et cong\u00e9lation. Ces deux derniers sont nouveaux en Belgique et feront \u00e9galement leur apparition dans les autres magasins ult\u00e9rieurement. La pr\u00e9sentation des t\u00e9l\u00e9viseurs a \u00e9galement \u00e9t\u00e9 renouvel\u00e9e, et le mode <em>\u00ab en magasin \u00bb<\/em> de l&rsquo;application Coolblue facilite encore davantage les achats : les clients peuvent ainsi comparer rapidement les produits.<\/p>\n\n\n\n<p>\u00c0 l&rsquo;occasion de l&rsquo;ouverture du sixi\u00e8me magasin Coolblue allemand \u00e0 M\u00fcnster il y a quelques semaines, Pieter Zwart a d\u00e9clar\u00e9 \u00e0 propos du nouvel espace d\u00e9di\u00e9 \u00e0 l&rsquo;\u00e9lectrom\u00e9nager : \u00ab Nous vendions d\u00e9j\u00e0 beaucoup de machines \u00e0 laver en ligne, mais pas encore beaucoup dans nos magasins physiques. Je comprends pourquoi, car on peut bien s\u00fbr exposer une pile de machines \u00e0 laver, mais cela n&rsquo;a rien \u00e0 voir avec le fait d&rsquo;aider les clients \u00e0 faire le bon choix. C&rsquo;est pourquoi nous avons install\u00e9 des \u00ab armoires \u00e0 linge \u00bb dans ce magasin. Elles nous aident \u00e0 expliquer pr\u00e9cis\u00e9ment, pour chaque marque, les techniques de lavage sp\u00e9cifiques \u00e0 chaque machine \u00e0 laver. Par exemple : \u00ab nid d&rsquo;abeille dans le tambour. Permet de r\u00e9duire l&rsquo;usure de vos v\u00eatements. \u00bb<\/p>\n\n\n\n<p>Le d\u00e9taillant compte d\u00e9sormais 36 magasins physiques en Belgique, aux Pays-Bas et en Allemagne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vendredi matin, Coolblue a ouvert son onzi\u00e8me magasin belge \u00e0 Schoten, le quatri\u00e8me dans la province d&rsquo;Anvers. Le d\u00e9taillant a ajout\u00e9 plusieurs nouvelles gammes de produits et un distributeur automatique de colis \u00e0 son offre.<\/p>\n","protected":false},"author":3,"featured_media":131269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[],"people":[],"extra":[],"company":[798],"topic":[310],"region":[561],"class_list":["post-131268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","company-coolblue","topic-ouverture-de-magasin","region-anvers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coolblue ouvre \u00e0 Schoten avec une nouvelle pr\u00e9sentation des appareils \u00e9lectrom\u00e9nagers - RetailDetail 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