{"id":1314,"date":"2012-02-02T15:33:52","date_gmt":"2012-02-02T15:33:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/intermarche-mise-pleinement-sur-lhypermarche-compact\/"},"modified":"2012-02-02T15:33:52","modified_gmt":"2012-02-02T15:33:52","slug":"intermarche-mise-pleinement-sur-lhypermarche-compact","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/intermarche-mise-pleinement-sur-lhypermarche-compact\/","title":{"rendered":"Intermarch\u00e9 mise pleinement sur l\u2019hypermarch\u00e9 compact"},"content":{"rendered":"<h2>Hypermarch\u00e9s : les mastodontes font p\u00e2le figure face aux compacts<\/h2>\n<p>Sur leur website, les Mousquetaires (ou ITM), soci\u00e9t\u00e9 m\u00e8re d\u2019Intermarch\u00e9, d\u00e9crivent l\u2019Intermarch\u00e9 Hyper comme\u00a0 <a target=\"_blank\" href=\"http:\/\/www.mousquetaires.com\/en\/pied-de-page\/terms-and-conditions.aspx#\/Specialist%20stores\/Food%20stores\/Intermarch%C3%A9\/3416\/\" rel=\"noopener\">\u00ab un hypermarch\u00e9 \u00e0 \u00e9chelle humaine \u00bb<\/a>, avec une surface de vente moyenne de 4200m\u00b2. Les hypermarch\u00e9s de cette taille sont souvent qualifi\u00e9s d\u2019 \u00ab hypermarch\u00e9s compacts \u00bb, qui compar\u00e9 aux\u00a0 mastodontes de plus de 7000m\u00b2\u00a0 requi\u00e8rent moins de capital au niveau de la construction et de l\u2019exploitation.<\/p>\n<p>Chez Carrefour et Auchan ces hypermarch\u00e9s de grande taille sont assez nombreux et souffrent &#8211; surtout dans le secteur non-food &#8211;\u00a0 d\u2019une s\u00e9rieuse concurrence des \u2018categroy killers\u2019 tels IKEA, ainsi que des retailers online en pleine expansion. Selon Nielsen Scantrack, ces grands formats ont augment\u00e9 leur chiffre d\u2019affaires de 2,2% en 2011, performance toutefois nettement inf\u00e9rieure \u00e0 celle des hypermarch\u00e9s compacts, qui ont vu leur chiffre d\u2019affaires progresser de 7,1% en 2011.<\/p>\n<h2>\n<br \/>Tenir les chiffres \u00e0 l\u2019\u0153il<\/h2>\n<p>\u00abL&rsquo;hypermarch\u00e9 est le format qui a le mieux progress\u00e9 l&rsquo;an dernier au sein de notre enseigne \u00bb, affirme Philippe Manzoni, pr\u00e9sident d&rsquo;ITM Alimentaire (Intermarch\u00e9) dans le Figaro. \u00ab Nous allons faire cro\u00eetre la part de ce format dans notre chiffre d&rsquo;affaires, de 16% aujourd&rsquo;hui (82 hypermarch\u00e9s) \u00e0 25% voire 30% en 2015, lorsque nous devrions avoir 150 magasins de grande taille. \u00bb<\/p>\n<p>\u00ab Chez les Mousquetaires il faut bien tenir les chiffres \u00e0 l\u2019\u0153il \u00bb, r\u00e9agit Florent Vacheret, r\u00e9dacteur en chef du magazine fran\u00e7ais Lin\u00e9aires. \u00ab Ils annoncent souvent des objectifs qu\u2019ils esp\u00e8rent r\u00e9aliser, mais qu\u2019ils ne parviennent pas toujours \u00e0 atteindre. C\u2019est plus une mani\u00e8re de motiver les adh\u00e9rents \u00bb.<\/p>\n<h2>\n<br \/>Objectif de croissance ambitieux pour ITM et Syst\u00e8me U<\/h2>\n<p>Malgr\u00e9 tout Vacheret estime que l\u2019objectif de Manzoni de 150 Hypers Intermarch\u00e9 est r\u00e9aliste \u00ab C\u2019est un nombre cr\u00e9dible, car l\u2019op\u00e9ration Intermarch\u00e9 comporte de nombreux grands magasins qui par une petite extension de surface peuvent facilement \u00eatre convertis en Intermarch\u00e9 Hyper. C\u2019est le cas \u00e9galement pour les supermarch\u00e9s (Super U) et les Hypermarch\u00e9s (Hyper U) de Syst\u00e8me U \u00bb.<\/p>\n<p>Syst\u00e8me U, qui tout comme les Mousquetaires est une coop\u00e9rative, d\u00e9borde d\u2019optimisme gr\u00e2ce \u00e0 <a target=\"_blank\" href=\"nl\/f-belgique\/bgq-alimentation\/item\/13802-syst%C3%A8me-u-affiche-une-hausse-de-son-chiffre-d%E2%80%99affaires-de-56-pour-2011\" rel=\"noopener\">une croissance de son chiffre d\u2019affaires de 5,6% en 2011<\/a>, les 62 Hyper U ayant r\u00e9alis\u00e9 une progression du chiffre d\u2019affaires de 7%. L\u2019enseigne Syst\u00e8me U a elle aussi d\u2019ambitieux projets d\u2019expansion : l\u2019ouverture cette ann\u00e9e de 106 nouveaux magasins et atteindre d\u2019ici 5 ans une part de march\u00e9 d\u2019au moins 12% (contre 9,7% en 2011).<\/p>\n<h2>\n<br \/>Autonome et entreprenant ou central et autoritaire \u00a0<\/h2>\n<p>Les performances du leader fran\u00e7ais Carrefour contrastent tr\u00e8s nettement avec les ambitions des deux coop\u00e9ratives fran\u00e7aises. L\u2019enseigne Leclerc \u2013 actuel num\u00e9ro trois apr\u00e8s Carrefour et Casino \u2013 elle aussi affiche de bons r\u00e9sultats et doit son succ\u00e8s aux magasins de taille interm\u00e9diaire de 4000 \u00e0 7000 m\u00b2, que la plupart des adh\u00e9rents du groupement exploitent.<\/p>\n<p>\u00a0\u00ab Le grand avantage de ces groupements coop\u00e9ratifs r\u00e9side dans le fait que les managers sont relativement autonomes et entreprenants \u00bb explique Bryan Roberts, research director de Kantar Retail. \u00ab Il s\u2019agit d\u2019une structure totalement diff\u00e9rente de la structure centralis\u00e9e et autoritaire de Carrefour. En fait Carrefour a trois grands points faibles : une mauvaise image au niveau des prix, un mauvais chiffre d\u2019affaires dans le non-food et un manque de disponibilit\u00e9 des produits, dont nombreux sont en rupture de stock. \u00bb<\/p>\n<p>Tant ITM que Syst\u00e8me U mettront beaucoup d\u2019 \u00e9nergie dans le d\u00e9ploiement de leurs hypermarch\u00e9s compacts. Outre la transformation des grands supermarch\u00e9s, leurs r\u00e9centes acquisitions contribueront \u00e0 la r\u00e9alisation de leurs objectifs. ITM a repris Altis, qui exploite notamment six hypermarch\u00e9s dans le sud-ouest de la France.\u00a0 Syst\u00e8me U depuis le premier janvier coop\u00e8re avec Coop Atlantique, qui exploite entre autres 7 hypermarch\u00e9s. D\u00e9tail\u00a0 int\u00e9ressant : tant Altis que Coop Atlantique collaboraient auparavant avec \u2026 Carrefour.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduit par Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hypermarch\u00e9s : les mastodontes font p\u00e2le figure face aux compacts Sur leur website, les Mousquetaires (ou ITM), soci\u00e9t\u00e9 m\u00e8re d\u2019Intermarch\u00e9, d\u00e9crivent l\u2019Intermarch\u00e9 Hyper comme\u00a0 \u00ab un hypermarch\u00e9 \u00e0 \u00e9chelle humaine \u00bb, avec une surface de vente moyenne de 4200m\u00b2. Les hypermarch\u00e9s de cette taille sont souvent qualifi\u00e9s d\u2019 \u00ab hypermarch\u00e9s compacts \u00bb, qui compar\u00e9 aux\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intermarch\u00e9 mise pleinement sur l\u2019hypermarch\u00e9 compact - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/intermarche-mise-pleinement-sur-lhypermarche-compact\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intermarch\u00e9 mise pleinement sur l\u2019hypermarch\u00e9 compact - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Hypermarch\u00e9s : les mastodontes font p\u00e2le figure face aux compacts Sur leur website, les Mousquetaires (ou ITM), soci\u00e9t\u00e9 m\u00e8re d\u2019Intermarch\u00e9, d\u00e9crivent l\u2019Intermarch\u00e9 Hyper comme\u00a0 \u00ab un hypermarch\u00e9 \u00e0 \u00e9chelle humaine \u00bb, avec une surface de vente moyenne de 4200m\u00b2. Les hypermarch\u00e9s de cette taille sont souvent qualifi\u00e9s d\u2019 \u00ab hypermarch\u00e9s compacts \u00bb, qui compar\u00e9 aux\u00a0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/intermarche-mise-pleinement-sur-lhypermarche-compact\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-02T15:33:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/intermarche-mise-pleinement-sur-lhypermarche-compact\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/intermarche-mise-pleinement-sur-lhypermarche-compact\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Intermarch\u00e9 mise pleinement sur l\u2019hypermarch\u00e9 compact\",\"datePublished\":\"2012-02-02T15:33:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/intermarche-mise-pleinement-sur-lhypermarche-compact\\\/\"},\"wordCount\":671,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/intermarche-mise-pleinement-sur-lhypermarche-compact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2012\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/intermarche-mise-pleinement-sur-lhypermarche-compact\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/intermarche-mise-pleinement-sur-lhypermarche-compact\\\/\",\"name\":\"Intermarch\u00e9 mise pleinement sur l\u2019hypermarch\u00e9 compact - 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